April Dunford
@aprildunford.bsky.social
Positioning expert, author of Obviously Awesome and Sales Pitch. I post about product marketing, product management, strategic go to market stuff. aprildunford.com
When the office is massive and they know you're bad at directions -
This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think. Aside - the positioning newsletter has hit 30K subscribers - can you believe that!? aprildunford.substack.com/p/value-vs-o...
Value vs. Objection Handling
In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”
aprildunford.substack.com
Me: Feeling happy at the airport - posts a selfie on LinkedIn for the first time in 5 years. Cynical joyless dicks of LinkedIn: YOU'RE GAMING THE ALGORITHM!! ☠️🤳😂
2025 starting with a bang around here. Kicking off the Q1 marathon of workshops - Austin, San Francisco (X2), Phoenix, London and New York (X3). Let's goooooo
Positioning Jujitsu - positioning your product is as much about positioning your competitors as it is about carving out your own space in the market. This week's newsletter dives deep into this idea. aprildunford.substack.com/p/how-to-tur...
How to Turn a Competitor's Strength into a Weakness
We all operate in competitive markets, and often, it feels like our competitors’ strengths are impossible to overcome. In this post we examine how to turn your competitor's biggest strength into a wea...
aprildunford.substack.com
I loved this story about Meg White from the White Stripes. Underappreciated in her time, she just stopped and simply let the work speak for itself. A reminder that you don't owe anybody an explanation for anything. www.elle.com/culture/musi...
Searching for Meg White
It’s been over a decade since we’ve heard from the elusive White Stripes drummer. Could renewed attention over a Rock & Roll Hall of Fame nomination coax her back into the spotlight?
elle.com
The past two months have been....a lot....on a personal level. But it's also been full of great work, good friends and this view.
Why is Bluesky so lively compared to Threads (even when I have hardly any followers)? I wasn't expecting that.
Working with a company in the education space this week and I misspelled "curriculum" about 100 times at the whiteboard on day 1. How's your week going?
Bay areas weather report looking like bad B2B marketing - BOMB CYCLONE meets ATMOSPHERIC RIVER!! So it's gonna rain? Maybe some wind?
