Let's talk about Claude vs. OpenAI. Stick with me... Say you've used a landscaping company, Green Mowers, for years, & they do great work. Suddenly, a new tech product is introduced to your neighborhood. It's a tool called Green Machine that mows the lawn quietly when you sleep.

☎️ What's everyone talking about? Big Buffer reveal tomorrow, Feb 10. 👀

"A dream job. A doubled following. Industry relationships. Brand deals. None of these outcomes required going viral. They came from showing up consistently, sharing real perspectives, & treating social media like the community space it actually is." - @tamilore, @buffer

Scared to Post on Social Media? Here's What Actually Helped Us Start (ft. Creators from Buffer)

Our team of experienced creators at Buffer share their advice on starting to post on social media.

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Quick lesson from my own messy workflow. 😅 I was replying to comments in two different places. It felt fine until it wasn’t. Unanswered but answered comments. Constant second-guessing. Mild chaos. 🔁 A comment score dropping into the red was my wake-up call. Full tomato on the face moment. 🍅

Nearly 30% of our team has been at Buffer for 10 years. 🤯 That’s rare in tech—and it’s taught us a lot about how you celebrate longevity without losing the care that made it special in the first place. 🧵

Spotted some new thumbnails on @buffer’s YouTube channel today 👀 The super-bun aside, this marks the beginning of a new set of updated tutorials—clearer, more current, and built with real customer needs in mind. Customer education matters to us... a lot, and this is our latest investment.

Anyone else need groovy, focus-promoting tunes to get into work mode? I’ve been really enjoying @itsmekirsti's take on productivity music + virtual coworking—desk setup, gentle movement, Pomodoro sessions, all of it. Super calming and motivating. Excited to see more, Kirsti ✨ buff.ly/yPSZLU9

Kirsti Lang

Hi, I'm Kirsti! 🪴 I talk about marketing, social media, tools, and cozy, remote work. By day, I'm a content marketer at @Buffer. By night, I'm a podcaster and creator, cultivating an audience of…

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For my 10-year anniversary at @Buffer, I created a series of 5 LinkedIn posts to share my thoughts. I can see series posting being a way to support my goal of publishing more consistently on social media this year. Have you tried this? Maybe we can cross-share our experiences.🤞

Is 2025 really never coming back? 🤯 If we have to leave it behind, we might as well commemorate it by celebrating @buffer.bsky.social Customer Advocacy team's year-end stats. This team is highly tenured and super hardworking. I'm excited to share this graphic with you. Does anything stand out?

Quick tip: If you want to keep someone on their toes, schedule a call with them and *don't* invite them to it. 🙈 It makes for an entertaining DM where I send a random Zoom link that she doesn't know how to receive, and ultimately (after a little scare), it makes for a good laugh. 🤭

I love this clever, seasonal newsletter table of contents from @ynabofficial.bsky.social. Well done, Marketing team. 👏 You've won my Christmas-loving heart!

As I promised on Monday, today is a Buffer LAUNCH DAY! 🚀 Getting posts out to your followers is only the first step. Now it's easy to avoid Posty Ghosty behavior, because Buffer pulls your comments into one place. I'd love to hear your first impressions! ⬇️

A calmer way to keep up with your community?! The next chapter of engagement begins November 12, with Buffer. Stay tuned! 💛

Rumor has it that if you use em dashes (—) and emojis ☀️ 🦎 ❗ , people might think your post was created via AI. Cue the overthinking!

Lights on, lights off, lights on, lights off. Our little 🎃 light switch will be available through Halloween. Go play! #darkmode

Hey hey! 👋 I’m Kelly, a Senior Customer Advocate at Buffer 💖 If you’ve ever searched our Help Center for answers, there’s a good chance you’ve seen something I’ve worked on! We’ve been busy this year making things clearer, friendlier, and more helpful. Want to see what we’ve been up to in 2025? 👇

Could you be the next Engineering Manager at buffer.com.bsky.social? ✨ Remote, fully distributed team 📆 4-day workweek 💰 $173,700–$202,300 USD + equity 🤝 Hands-on leadership, high-trust culture 🔗 If that sounds like you or someone you know, apply here: buff.ly/ZrYYyOI

Engineering Manager – Buffer

We're looking for an Engineering Manager to join our fully remote and mission-driven team!

buffer.com

Those who beach 🌊 together bond together 🤝, and because of that, they can build together👷. Bonding with your team outside of focused worktime can be critical to building trust, opening pockets of vulnerability, and aligning as humans. See you at our next one? 👉 buff.ly/v8YUfEX

I get asked about @buffer.bsky.social Customer Advocate hiring all of the time... well... WE'RE HIRING! 🎉 Here’s a quick look at the role: 🌎 Remote, 4-day workweek 💰Salary range: $75,764 - $110,919 ⏱️ Hiring specifically in PST, MST, or HST time zones 🔗 Apply here: buff.ly/4jH2LSA

So....... At @buffer , we just shipped the ·B I G G E S T· update (ever!) to our iOS app. It’s faster, smarter, and even works on Apple Watch. buff.ly/yIDpRUl #iOSRelease

Buffer for iOS 26: Our Biggest Update Ever

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

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I was chatting with our customers in @helpscout.bsky.social & finished the last email, only to be greeted by a cool snail dude! It inspired me to click on the link all about Help Scout's latest experiment, the Delight Labs. I was intrigued, so I kept reading... buff.ly/wtjsFQG (🧵1/3)

Our Latest Experiment: Delight Labs | Help Scout

We worked with our friends at Fuzzco to craft a campaign that captures our never-ending journey to unearth where customer delight comes from. Is it developed in a lab? Does it have a scientific…

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This is remote work for ya! 💻 In the last month plus during summer break for the kids, I’ve worked from a kid's tennis match, the pool, @guitarcenter, the dog park, the barn, and… the dentist! I'm utterly blessed to call myself a #remoteworker ( 😉 @buffer.com!)

🎙️ I’m creating new educational video content for @buffer.com, and today the phrase “Buffer dashboard” broke me. My mouth decided “Dush” was close enough. Enjoy this dramatic reenactment of a professional unraveling. 🤣

I had to give you a sneak peek of what I'm seeing from my end from @buffer. Something.is.coming. 📰

❓ What do Gary Vaynerchuk, Brené Brown, Jay Shetty, & Emma Chamberlain have in common? 👉 When they started, none of them had significant credentials in the field that most people currently follow them for. 🔹 Lesson: You have to be a certified expert before you’re allowed to speak up.

See that bottom number? We ticked over $22.6M ARR *during* our @buffer All Hands call. We hit one big milestone at the Retreat, and we hit this one while in our All Hands. I guess there's something to this collaboration thing. 😉

Wait... #OliverStarkk from Hulu's 9-1-1 series is British?! He totally fooled me!

Why you never see Oliver Stark wearing his helmet on '9-1-1'

Oliver Stark, who plays fan -favorite firefighter Buck on "9-1-1," has a running joke with the props department where he is constantly leaving his helmet. SU...

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$22,384,596 may seem like a random number, but it's oh so meaningful for us at @buffer. This number marks the transition from ARR recovery, which is essentially a continual look backward at our previous all-time high, to a bright and beautiful launch forward into *everything* that is to come.

When you use both ChatGPT and talk-to-text for everything, sometimes "should I" translates as something else (%&*^#!), producing a very different result than expected. 🤣 Good on ChatGPT for just rolling with it!

It takes a village to make a Buffer Retreat successful. Here’s the other crew we rely on…