One of the hardest things to do as a marketer (well some) is both encourage team members to write and blog, while also not over investing your time and energy into posts with a low likelyhood to perform. How do you all balance this?
Wil Reynolds
@wilreynolds.bsky.social
Positivity, Gratitude all day. I enjoy helping people find stuff on the internet. Love my city, Philly.
If I was interviewing a marketer, I'd love to ask them a question like, when is the last time you launched a newsletter or a social post on a weekend or at 1 am? The idea is to look for people who challenge common held beliefs, pull their own data, and find out for themselves.
Might branded fan outs be the newest KPI to try to grow over time to show your influence in AI visibility? x.com/wilreynolds/...
Wil Reynolds (@wilreynolds) on X
If you have high AI visibility and the trade pubs, influential people,and brands that influence your industry don't mention you, ever, you in danger girl. New KPIs for GEO. Take the trade pubs (sear...
x.com
The decision process starts after you get cited in AI... Focus on that as much as you are focused on getting cited in the first place. www.kaleighmoore.com/blog/2026/7/...
Your AI citations got you shortlisted with buyers. Now what? — Kaleigh Moore
A buyer asks ChatGPT for software recommendations, and there you are: cited, shortlisted, and in the running. But six weeks later, they go with someone else. What happened? That's the story h...
kaleighmoore.com
The idea of giving tough feedback in public so everyone learns is a crazy move and goes counter to almost everything I've ever read. But you gotta admit, he has a point. You want every manager failure in your co. to be learning for as many other managers as possible. youtube.com/watch?v=No8X...
NVIDIA CEO Jensen Huang “I really discourage 1 on 1s”
YouTube video by Startup Archive
youtube.com
How to move up the question ladder and have a bigger impact... youtu.be/WK9sbJeSGUs
Stop asking "What to do" and start saying "I intend to" it'll change your ownership over work.
YouTube video by Wil Reynolds
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People out here quietly removing DEI from their LinkedIn profiles. Ha.
When it comes to writing and whether or not to use AI I think it's critical to separate out what is the job to be done. Is the job to be done to get a high quality & unique idea into the world or to "not sound like AI" Both are fine but knowing what your JTBD is will make it easier to decide.
Based on what you read, it's easier than ever to make your feel worse about the plight of your tribe. Diversify your sources. Even for stuff you agree with, ask yourself, might this publication have an angle and then ask yourself how often can I find examples of balance.
What is your MPH as a leader? signalnoisemedia.com/p/what-s-you...
What's Your Company's MPH? — Plus: Obama's summer reads, Buffett's newspaper test, and the risky career call
This week: how CEOs actually build urgency, Obama's summer list, Buffett's integrity filter, and the job you weren't supposed to take
signalnoisemedia.com
In the early 1970s it took an average of four years to build a nuclear power plant in the United States. With the advance of technology and the gaining of experience, that time should have been cut to 2 years. Instead, as a result of the implementation of some bizare process, it now takes 16.
Ever want to know how uncomfortable most people are talking about race? Watch this 4 minute video, reflect on your own behaviors, have you ever avoided saying a person is "black" or "Asian" have you ever questioned yourself on why you hesitate? hbr.org/video/251596...
The takeaway wasn't the test and the impressions that grew, it's watching an intern whom I invest real time with, in office, go from not knowing what SEO was just 6 weeks earlier, start to "get it" and show results. www.seerinteractive.com/insights/5-c...
How an intern 10x'ed impressions with 1 AI experiment
Is your older content sitting flat? Here's how 5 targeted changes took one page from under 100 impressions to 1,195 and earned a Google AI Overview.
seerinteractive.com
Many affiliate blogs have been hit hard, very hard but in this post you get to see what's different about the minority who thrived at the same exact time ... Great post here. danielstanica.com/posts/Great-...
there is no one you can change. Only yourself. it’s not giving up on people. It’s putting your energy where it can actually do something. Every hour spent trying to change someone who didn’t ask is an hour stolen from the one person (yourself) you can change. wangcong.org/2026-06-30-w...
Why I Stopped Arguing With People
I am a software engineer, and I used to enjoy arguing with people for technical correctness. Code reviews, design meetings, mailing-list threads, dinner tables. If someone was wrong, I wanted them to ...
wangcong.org
This post was really good, definitely give it a read. How ChatGPT Actually Picks Sources via Network Traffic suganthan.com/blog/how-cha...
How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs) — Suganthan
I read 2 days of ChatGPT's raw network traffic to see how it picks sources, which domains get cited, and how to rank in and get cited by ChatGPT.
suganthan.com
This interview was so good. If you are doing any kinds of GEO you gotta listen to how Tom is positioning this moment to the c suite.
What Your CMO Needs to Know About AI Search w/ Tom Critchlow
Ross Hudgens sits down with Tom Critchlow, founder of AI Search Lea...
youtu.be
Even when you think you set your settings, they got ways.
Every Way Meta Tracks You, and How to Fight Back
Meta has control over many of the social platforms that people use every day. Since Facebook started in 2004, the company has been fine-tuning how to turn user data from apps like Instagram and…
youtube.com
The world is better than your algorithm, bubble, and the news says it is.
For any folks who have original art or photos on Instagram disable Meta AI on your settings. Otherwise other users can use Meta AI to remix your stuff. In the app, settings, sharing and reuse, disable. It's about halfway down the page of settings. Be sure you're on the latest version of the app.
Every tactic for AI optimization has to balance the demands of your manager / client (speed) against the risk and likely impact. So I built a tool to help me have these conversations better, its open anyone can use it to help you too. Feedback welcomed!! www.seerinteractive.com/insights/geo...
My GEO Strategy & Consulting Tool is open sourced
GEO consulting is about a LOT more than just the tactics we deploy, it's about assessing the risk vs then potential impact vs the ability to get the work done.
seerinteractive.com
Hey, more links to publishers in AIOs. Eager to see this roll out fully... Nice catch -> Google AI Overview "Further Exploration" was seen in the wild www.seroundtable.com/google-furth...
Diversity creates friction. Because different people from different backgrounds have different cultures and Different norms. The United States by it's nature will always have some friction because we are different people from very different cultures yet somehow we find a way to keep it pushing.
Listcles don't build brands, and ChatGPT 5.5 is starting to reward brands by directly querying them in fan outs. www.seerinteractive.com/insights/the...
At midnight by Philly's City Hall a group of teenagers watched my wallet and phone so I could play pickup soccer. Great vibes in the city tonight! A mix of Croatians, Philadelphians, and others were rotating in and out. It wrapped up at ~12:30 when the ball owner had to go.
Before you shame a high quality publisher, who is now falling off as they allow AI to creep into their posts, ask yourself. Did I: 🔳 Pay to subscribe or donate 🔳 Intentionally click on & buy from links / ads 🔳 Offer my services for free / discount
They will support a fetus before it's ever become a person, but they don't support children or people once they are born.
