I don't care about your new ops manager. Or about your upcoming fun day. Or that Moz just retired. Stop it. If you're going to email people, send something useful.

New copywriters, hear this: Stop worrying about your niche. It's not essential for success. Instead, worry about this: How to improve your copy. That is essential for success.

Unrealistic claims in copy are a dangerous game, as they destroy credibility. The most powerful copy is grounded in truth, speaking to real struggles and offering realistic solutions. More simple copy tips in The Copy Arms – hit the link in my bio.