🤝 Is AI undermining trust in journalism? In the latest episode of the Digital PR Podcast, Lou and Steve Baker chat with Journalist Rob Waugh, to unpack the rise of AI-generated content and what it means for the future of journalism and PR. 🎧 Catch the full episode below!

🤝 Fixing AI misinformation starts with collaboration. In the latest episode of the Digital PR Podcast, Steve and Lou dive into the murky world of AI-generated content and misinformation with Brett Farmiloe, founder of Featured and the current force behind HARO. 🎧 Tune in below!

Join us for a webinar hosted by Co-MD Sam Zindel, in conversation with our Media Strategy Director Lily Robertson Ward and her husband (yes really!), Alexander Burnet Ward, Immersive Lead at LADbible @ladbible.bsky.social about how brands can make AI work harder and smarter. Register below now!

💤 Tired of AI clutter? Here’s how real expertise still gets noticed. On the latest episode of the Digital PR Podcast, Louise Parker and Stephen Baker sit down with Brett Farmiloe – founder of Featured and the current force behind HARO (Help a Reporter Out). Tune into the full episode below!

📣 We’re hiring into our Paid Media team! We’ve teamed up with the brilliant folks at Creative Access to offer a paid 6-month Media Strategy Internship here at Propellernet. If this sounds like the role for you apply below!

📣 We’re hiring! We're looking for a Digital PR Manager, an International Digital PR Consultant and a Senior Digital PR Executive to join our brilliant Digital PR Team! If any of these roles sound right for you, we’d love to hear from you. Explore the full job descriptions via the link below.

🤷‍♀️ “That's the game.” On the Digital PR Podcast, Rand Fishkin @randfish.bsky.social, co-founder and CEO of SparkToro, joins Lou and Steve to discuss the risks marketers have to take – even when they can’t prove the results. 🎧 For fresh thinking on where digital PR is heading, listen below!

💡 The best PR strategies aren’t always the newest. Steve and Lou are joined by Rand Fishkin @randfish.bsky.social, CEO and co-founder of SparkToro @sparktoro.bsky.social about why the future of PR looks a lot like the past – and how to win in an AI-shaped world. Tune in to the full episode below!

🤖 What a day! Last week we brought our AI Summit to life for a packed day of expert talks, live panels and our first-ever recorded Digital PR Podcast Live. Couldn’t make it? We’ve got you covered. Sign up below to discover how AI is reshaping the digital landscape.

🤖 Curious about how AI is changing the way UK consumers search, shop, and interact online? Join our exclusive webinar and be among the first to discover the results of our very first quarterly AI Pulse survey. 📣 The AI Pulse Webinar 🗓️ Thursday 29th May 2025 🕑 2:30-3:30 📍Online event

🧠 “Save your brain power for the juicy creative stuff.” In this episode of the Digital PR Podcast, Steve is joined by our very own Digital PR & AI expert, Raquel Pinto, to explore how AI can be more than a writing tool – it’s a strategic thinking partner. Tune in to below!

👋 A big welcome to the newest face at Propellernet! We’re delighted to have Kyle Adkins (or Cowboy Kyle as we like to call him) join our Paid Media team as a Paid Media Consultant. Welcome to the team! 💚

🤖 Ready to make sense of AI in search? Tomorrow our brilliant Head of PR, Louise Parker, is joining the Digital Superchats Marketing Masterclass Series to explore how AI is changing search and what that means for your digital PR strategy. 🗓️ Tuesday 13th May 🕘 9:00–11:00am 📍 Online

🏆 Tonight’s the night! Best of luck to our brilliant team in Krakow, where we’re up for six awards at the #EUSearchAwards – including Best Large Integrated Agency. Our campaigns for CV Villas, Dogs Trust and Panasonic have been recognised across multiple categories, and we couldn’t be more proud.

📊 We’ve got more data than ever – but is PR reporting actually getting better? Listen to our latest episode of the Digital PR Podcast, where Steve and Lou sit down with Stella Bayles, Co-Founder of CoverageBook to unpack the evolution (and common pitfalls) of PR measurement.

🤗 We’re delighted to once again be named one of Campaign UK’s Best Places to Work! Being recognised in the top 100 is always an honour – but it means even more because it’s based on how our team truly feels about working here. 💚 #BestPlacesToWork #Campaign

🏆 We’re finalists! Our World’s Bluest Waters campaign with CV Villas has been shortlisted for Best PR Campaign and Best Use of Search at the Travel Marketing Awards. Check out the full story in the comments below! #TravelMarketingAwards

🏆 We’ve been shortlisted! We’re very pleased to be up for nine awards at the UK PR and Content Awards for our work with CV Villas, Panasonic Europe, Scrap Car Comparison and Remitly – plus a nomination for Large PR Agency of the Year! #ContentPRAwards

🧠 What does ‘search’ really mean in PR today? In this episode of the Digital PR Podcast, we’re joined by Stella Bayles, co-founder of CoverageBook and author of PR’s Digital Resolution, to explore how PR measurement is evolving – and where it needs to catch up. Listen to the full episode below 👇

🏆 We’ve been shortlisted! We’re up for Best Low Budget Campaign at the CIPR Excellence Awards for our work with CV Villas! Head to the comments for the full story.

🎨 Can AI really help us break creative ground? In the latest episode of the Digital PR Podcast, Lou and Steve are joined by Alex Cassidy @alexcassidy.bsky.social at Distinctly, to explore the creative potential and pitfalls of generative AI. Make sure to listen to the full episode linked below 👇

👋 A big welcome to the newest faces at Propellernet! We’re delighted to have Tonje Ødegård join our growing DPR Team as Digital PR Director and Emma Malcolmson as Digital PR Manager! Emma Crawley has also joined our Finance team as Accounts Assistant. Welcome to the team! 💚

📝 You can outsource writing to AI… but what do you lose in the process? In the latest episode of the Digital PR Podcast Lou and Steve are joined by Alex Cassidy @alexcassidy.bsky.social, Head of Digital PR at Distinctly, to talk about all things AI and how it’s reshaping our industry.

⭐️ Four brilliant milestones. One incredible team. This week, we’re celebrating 4 Propellerversaries (as we like to call them) with each marking an amazing 10 years at Propellernet! Huge congratulations to Gill Sheen, Daniel Pearson, Sam Zindel and Lauren Trangmar. Here’s to the next chapter 💚

🏆 We’ve been nominated! We’re delighted to be shortlisted for three awards at this year’s #PerformanceMarketingAwards for our work with Pour Moi, Dogs Trust and Panasonic! 👇 Curious to see the campaigns in action? We’ve shared a few highlights in the comments.

🏆 We won! We’re over the moon to have been named Best Integrated Search Agency of the Year at the #GlobalAgencyAwards! 🎉 From the impact of our 1 Million Trees movement, to our thriving team culture we’re proud to be shaping a different kind of agency. 💚

🚩 Red flags to look out for in job listings… On the latest episode of The Digital PR Podcast, marketing expert Lauren Spearman shares practical advice and tips to help you spot red flags, ask the right questions and find the right fit. Make sure to listen to the full episode linked below👇

📣 Our brilliant Digital PR Director, Abi Bennetts, will be taking the stage on Thursday 10th April at brightonSEO to share some practical advice on one of digital PR’s trickiest challenges: building links to commercial pages. Come along and say hello! Tickets linked in the comments below.

🥇 Want to turn your brilliant PR work into award wins? Join our webinar with CoverageBook on April 15th at 4pm, where Louise Parker, our Head of Digital PR, will share practical tips to help your entries shine - making them clear, engaging and genuinely impressive. Secure your spot below!

✍️ What makes an interview great for both sides of the table? This week on The Digital PR Podcast Lou and Steve are joined by Lauren Spearman, a TikTok creator and marketing expert to discuss today’s hiring landscape, improving interview practices and more. Make sure to listen to the full episode👇