Huh, Restore Britain Clacton branch has started running ads. There will be no pact on the right if Farage is forced to fight a second by election.
Who Targets Me
@whotargets.me
On political ads, transparency and what's right for democracy. Go to https://whotargets.me/download to get involved, check out https://trends.whotargets.me for data on >100k digital political advertisers. Newsletter: fulldisclosure.whotargets.me
New blog: What if online political ads included an automatic right of reply? whotargets.me/en/a-right-o...
A right of reply for digital ads – Who Targets Me
whotargets.me
Here it is, the big Reform ad/petition combo on "No rejoining the EU".
We've completed work on our Meta ad tracking dashboard for the first round of the Brazilian election. R$380m ($75m) was spent in the month preceding the election with over 4,000 advertisers active. trends.whotargets.me/reports/15b6...
We’ve tracked about $80 million in spending on almost 170 unique ads that use AI. What we found has surprised us. theconversation.com/weve-tracked...
We’ve tracked $80M of spending on almost 170 AI-generated political ads this year – it’s weird
Almost 170 ads and $80 million in spending and only 31% with a disclaimer: Here’s what researchers found when they tracked AI in this year’s campaign ads.
theconversation.com
Can $1bn buy the Republicans a midterms win? It's looking increasingly likely the answer is "no". apnews.com/article/midt...
Can $1 billion buy victory in the midterm elections? Some Republicans fear the answer is no
Republicans are facing anxiety as they enter the final month of the midterm campaign. They have $1 billion at their disposal but worry it may not be enough to counter President Donald Trump's unpopula...
apnews.com
Reform's resources are allowing them to run many ad campaigns at once. 1/ A variety of attacks on Labour/Burnham, primarily on immigration, along with some on pensions.
Reform just launched Facebook ads *specifically* targeting the Gosport area (PO12-14 postcodes), scene of repeated protests against the arrival of small boats.
We're tracking over 500 advertisers in Bosnia for today's elections. trends.whotargets.me/reports/6421...
American Midterm Dispatch #2: Maine. Can Republican PACs help re-elect Susan Collins? fulldisclosure.whotargets.me/p/the-americ...
The American Dispatch #2: Maine
Can helpful Republican PACs keep Senator Susan Collins in the Senate?
fulldisclosure.whotargets.me
American Midterm Dispatch #2: Maine. Can Republican PACs help re-elect Susan Collins? fulldisclosure.whotargets.me/p/the-americ...
The American Dispatch #2: Maine
Can helpful Republican PACs keep Senator Susan Collins in the Senate?
fulldisclosure.whotargets.me
New Reform Facebook ads targeting the over 60s: "We will protect your pension and end benefits for migrants"
Reform straight out with Facebook ads claiming "Confirmed: Burnham will cut your pension". (Per his speech earlier, this doesn't seem to be at all true).
Reform straight out with Facebook ads claiming "Confirmed: Burnham will cut your pension". (Per his speech earlier, this doesn't seem to be at all true).
A quite culture-wars-y ad from the Tories, arguing that "liking a pint doesn't make you far right". Hard to imagine the Labour MP in question disagreeing, so maybe she'll sign the "petition" too?
Now the same tactic from the Conservatives. "Labour is now the welfare party" says the message. Targeting Liverpool.
Who Targets Me@whotargets.me · 2w agoReform are throwing a lot of ads at Liverpool this week. Targeting cabinet members on their portfolio (or in Miliband's case, his previous one too).
Reform are throwing a lot of ads at Liverpool this week. Targeting cabinet members on their portfolio (or in Miliband's case, his previous one too).
This chart is UK Meta and Google political spend over the last week. Greens going big for Holborn & St Pancras by-election. Interestingly, Reform (~half their spend) and Restore (~ all of it) are going pretty hard at it too, given they've no chance of success. R+R = roughly equal to Labour.
Last week we were talking about Reform's high ad spending, but look at that Green line go vertical thanks to their attempt to try and win Holborn and St Pancras for Zack Polanski. Full ad spend report for all UK advertisers, as always, here: trends.whotargets.me/reports/7e7c...
This piece by @geoffmulgan.bsky.social on "collective stupidity" (mostly caused by exposure to the internet) is definitely worth a read. www.arguably.uk/p/collective...
Collective stupidity is a security threat
Why it’s time for societies to take cognitive rearmament seriously
arguably.uk
Some data from us on Reform's increased ad spending in Private Eye this week.
And, first published last year, here's a wider set of proposals that would help shore up trust in online political campaigning and the wider political information ecosystem. whotargets.me/en/restoring...
Restoring the Integrity of UK Election Campaigns – Who Targets Me
whotargets.me
With the UK government apparently looking at political spending caps, it's worth considering whether, with campaign ad spending accelerating cycle-after-cycle, limiting the amount parties and candidates can buy could help end the arms race: whotargets.me/en/better-re...
Better regulation for digital political advertising in the UK – Who Targets Me
whotargets.me
With the UK government apparently looking at political spending caps, it's worth considering whether, with campaign ad spending accelerating cycle-after-cycle, limiting the amount parties and candidates can buy could help end the arms race: whotargets.me/en/better-re...
Better regulation for digital political advertising in the UK – Who Targets Me
whotargets.me
New Labour digital ad targeting Holborn and St. Pancras. "Farage has crypto billionaires, Labour has you."
New Rupert Lowe ad claims Restore supporters were "attacked" by "thugs" in Holborn yesterday. They won't get far in the seat, but aren't going to pass up the opportunity to provoke and record the reaction to them being there.
"Reform will be the toughest party on crime the country has ever seen" say their digital ads in Holborn and St Pancras. Surprised they're spending there, albeit at a low level. Money to burn.
Reform's spend on "Ban the balaclava" ads: £200. Reform's spend on "Ban the Burqa" ads: £2,000. 🤔
