In 2018, IndieBI was just a small internal tool. It tracked 20 products. Three years later we gathered seed funding from 15 games industry founders and companies. Today we turn 5 as a company. The numbers look… a little different.🙂

We'll be at Gamescom! We track more than 100,000 premium game products, the largest cross-platform dataset in the industry. So we know what's working right now, and we use it to help our clients sell more games: discounts, pricing, regional strategy, all of it.

IndieBI will be at Develop:Brighton, 14 to 16 July! Tom, Callum, Dean, Pavol and Caolan will be there, happy to talk data and ways to save time on commercial ops and get more revenue out of your catalogue. Drop them a DM. Worst case, you get a drink or ice cream.

Another small line in the credits, but it still means a lot. Mixtape launched under Annapurna, and it's landing as one of the standout releases of the year.

Two sessions. One Tom with a lot of charts. IndieBI is heading to Digital Dragons! Tom's got a talk and a panel lined up on discoverability and pricing strategy, and a few more of us will be around happy to hang out and talk games revenue. We're buying drinks so hit us up in DMs!

If you sell on more than one platform, your data is scattered before you even open a spreadsheet. Steam has its own reports. Console backends do their own thing. Every store gives you numbers in a different format, on a different schedule, with its own idea of what "a sale" even means.

Set it up once. It keeps working. That’s the whole point of IndieBI Cloud Scraping.

Your new game shipped. Did it succeed? Most studios get a scatter of platform numbers and maybe a spreadsheet. Useful, but not the full picture. You're left guessing whether week-two drop-off is normal, how you stack up to your own catalogue, and what to do next.

Most studios did not get into games to spend the first week of every month exporting CSVs and screenshotting dashboards. Monthly performance email for the team. A board update. Quick check-in for the CEO between meetings. Investors asking for a snapshot of how things are going. It adds up fast.

Steam just dropped the full lineup of Fests for 2026. Feeling ready? If you’re planning discounts for 2026, the math can get messy fast. Cooldowns, depth, timing… one wrong move and you’re leaving money on the table.

Even more money?! By tracking real sales data from over 10,000 titles, we discovered that optimizing discount strategy is consistently the most effective lever for growth. Therefore we built a tool that does that for you. sellmoregames.medium.com/how-to-make-...

How to make more money with IndieBI Discount Advisor?

Make confident pricing moves that add tens of thousands dollars in revenue with IndieBI Discount Advisor

sellmoregames.medium.com

Over 300 studios, from breakout indies to established publishers, have already put their trust in us to track and understand their commercial performance.

There’s no such thing as too many smart takes on game pricing. sellmoregames.medium.com/how-to-price... We’ve just launched our Medium space to share practical insights from IndieBI. We start with pricing but there are more insights coming your way.

How to Price Your Game in 2025 and Beyond?

Author: Tom Kaczmarczyk, IndieBI, CEO

sellmoregames.medium.com

A small line in the credits, but it means a lot. Tavern Keeper just launched in Early Access on Steam and it’s already sitting at Overwhelmingly Positive reviews. Greenheart Games is part of IndieBI’s Partner Program, which means we get to act as their commercial team.

🎮 How should you price your game? With $3B+ in annual revenue tracked through IndieBI, we’ve seen what works and what doesn’t. Today, our CEO Tom is going live with Unity to share spicy takes, hard truths, and practical advice on pricing strategy.

🎮 Nintendo Switch 2 data just *clicked into* IndieBI 🎮 You can now track your sales data from Nintendo Switch 2, right alongside all your other platforms.

Steam Next Fest is here. Demos everywhere. So is ours. Curious what your dashboards could look like if all your sales data lived in one place? It’s super easy to explore.

💸 Pricing your game isn’t just a launch decision, it’s a long-term strategy. Some of our favorite takeaways from Tom’s deep-dive on the Unity blog:

🎮 New in IndieBI: PlayStation 5 Traffic Data Perfect for optimizing content, tracking performance, and spotting trends early. It’s a fresh layer of visibility into how players engage with your games on console.

🚨 Steam just introduced new reporting on the impact of past discounts 🚨 It’s great to see developers and publishers getting more access to their own data. Better insights mean better decisions. That said… at IndieBI, our clients have been tracking this level of detail for a long time already.

In case you missed it, a shorter version of our sprawling video game pricing write-up is now available on gamedeveloper.com, courtesy of our friends at Unity's Indie Survival Guide. 📈 Give it a skim if the longer article was a bit overwhelming for your taste! www.gamedeveloper.com/marketing/ho...

How to Price Your Game in 2025 and Beyond?

Making a game is hard. Getting anyone to care might be harder. That's why Unity launched the Indie Survival Guide.

gamedeveloper.com

In case you missed it, a shorter version of our sprawling video game pricing write-up is now available on gamedeveloper.com, courtesy of our friends at Unity's Indie Survival Guide. 📈 Give it a skim if the longer article was a bit overwhelming for your taste! lnkd.in/dnPG2CAq

New IndieBI article on how to price your game just dropped! 💸 It gets into the weeds of all the small mistakes and inefficiencies that can be losing your game tens or hundreds of thousands of dollars of revenue - both before and after launch. Give it a proper read here: on.unity.com/how_to_price

How to price your game in 2025 and beyond | Unity

Pricing isn’t just a number - it’s a strategy. Learn how regional prices, bundles, and store tweaks impact success, and how crucial it is to keep improving after launch.

on.unity.com

Tom Kaczmarczyk@hellothisistom.bsky.social · 12mo ago

Wrote a deep-dive article on video game pricing I wrote for the Unity blog! 🤓 It's also a merciless list of all the issues that can silently eat HALF your game's revenue if you're not careful. We'll probably do more detailed articles about some of the individual issues soon. Discounting 101 next?

🎯 Want to know if your last discount or update actually moved the needle? That’s where our baseline comes in. It gives you a clean, neutral view of your product’s natural sales performance, so you can clearly see the uplift from your discounts, features, DLC releases or big beats.

Want to sell more games? Start discounting smarter. The IndieBI Discount Advisor uses real performance data to recommend the best discount depth and timing for your games. It’s already helping studios increase revenue by 26% on average.

IndieBI is heading to Gamescom! Tom, Dean, and Caolan will be on the ground in Cologne happy to grab a mini beer and talk about how to sell more games with IndieBI.

Pricing isn’t just a launch-day decision. It’s a long game. We’ve seen time and time again that smart pricing and discounting can unlock massive revenue even for games that already crushed it. IndieBI helps studios turn pricing into a strategic advantage, not a guessing game.