This week, we were in Riga for Baltic Domain Days sitting down with European registries and operators to discuss how we can build a safer, faster, and more transparent web together.

E-commerce moves too fast to rely on black boxes, and we move almost as fast. Our trip to #CROCommerce 2026 included a pre-event lunch with regional operators, a main stage keynote on deploying an active defense, and floor time with our partners at FastServer. See you next time Zagreb!

True web security should not be hidden behind complex jargon or confusing reports. That's why, this week, we're heading to Melbourne for #CyberCon 2026. If you are attending the event, let's connect!

Web security shouldn't be a black box. We'll be in Riga for Baltic Domain Days next week discussing transparent, active defense: stopping automated threats before they drain server resources or slow down real users. Attending? Let’s connect.

In e-commerce, speed and uptime directly dictate revenue. But traffic has changed drastically as is now affecting bottomlines. That is why we're heading to #CROCommerce 2026 alongside our partners at FastServer. Don't miss our booth and keynote!

The key takeaway from the Atlas Digital Summit: scaling hardware to absorb synthetic load is breaking hoster unit economics. Sustainable margins require upstream traffic governance, not passive capacity expansion. Thank you to everyone who made the discussions so valuable.

Raw capacity isn't a competitive edge for MSPs anymore. Traffic visibility is. We are heading to MSP Global to show how service providers are turning active traffic command into a commercial advantage. Join us for free using code pVvyR9Xg and let’s connect!

Scaling hardware to absorb synthetic load is an expensive way to run a network. We are in Reykjavik for the Atlas Digital Summit with data center and hosting leaders, discussing how to protect margins and reclaim server cycles by recognizing traffic intent upstream.

Madrid was the backdrop, but the real focus was strictly off the record. Another Inner Circle gathering in the books with great food, zero fluff, and candid discussions with the industry’s key operators on what real traffic command actually looks like. What happens in the room stays in the room.

The future of digital infrastructure is built in server rooms, but its rules are set on Capitol Hill. Our CXO @robertjacobi.com wrapped up two days in D.C. with the i2Coalition, meeting with lawmakers to advocate for infrastructure ownership, clean traffic, and commercial resilience.

Ivan Čačija from Fastserver broke down why modern hosting is no longer just about server capacity, but application protection. Francisco Carvalho will join Ivan on stage at #CroCommerce for "Clicks Without Customers: The Hidden Cost of Bot Traffic". 👉: www.ictbusiness.biz/business/hos...

ICTbusiness.biz | Hosting Is No Longer About Server Resources

Automated systems and bots now generate more than half of internet traffic, forcing hosting companies to manage performance, security, and infrastructure costs at the same time.

ictbusiness.biz

Legislation shapes digital infrastructure just as much as technology does. Our CXO @robertjacobi.com is in Washington, D.C. this week for the i2coalition Congressional Fly-In, meeting with lawmakers on Capitol Hill to advocate for infrastructure ownership and commercial resilience.

Together with WebPros, we hosted an exclusive group of regional leaders for Japan Partner Day in Tokyo. It was especially valuable to hear directly from local partners about the realities of the Japanese market and exchange ideas on what comes next!

Honored to be named to the @sifted.eu 100 DACH & CEE 2026 leaderboard! This milestone belongs to our team and the partners who keep pace with web traffic threats alongside us. Congrats to fellow builders on the list!

Last week we've joined the Dutch community across two major events: NLNOG Day and Dag van de Nederlandse Cloud @robertjacobi.com took the stage on the latter to talk about the importance of seeing the traffic, understanding its intent and controlling what reaches the infrastructure

When 40%+ of the web runs on one platform, infrastructure decisions shape the digital experience for everyone. Watch Blackwall CXO @robertjacobi.com sit down with @automattic.com Matt Mullenweg for the closing keynote fireside chat at #WCUS: www.youtube.com/watch?v=nota...

🔴 LIVE Closing Keynote - Fireside Chat with Ma.tt Mullenweg and Robert Jacobi | WCUS 2026

YouTube video by WordPress

youtube.com

The conversations at #WCUS consistently returned to one challenge: the shift from scale to command. From our coffee sponsorship to @robertjacobi.com's closing keynote with Automattic's Matt Mullenweg, the discussion reinforced that good filtering makes all the difference.

A great digital experience requires the same thing as a great cup of coffee: keeping the junk out of the filter. That's why we are fueling the conversations by sponsoring the coffee at #WCUS. Be sure to meet our team there!

Good filtering makes all the difference whether in your morning cup or your network stack. After a great @wordpress.org Contributor Day yesterday, our team is fueled up and ready for day one of #WCUS 2026. Grab a coffee with us today and let's talk clean traffic.

Phoenix, here we come 🌵 We spend our days protecting your traffic and guaranteeing business uptime. At #WCUS we'll do it for a different critical system: human uptime. To help everyone keep their energy high, we're making sure hot coffee is on us throughout the event. See you Sunday!

When others manage your traffic, they own part of the value. We are heading to @cloudfestamericas.bsky.social in Miami to discuss how the hosting and cloud ecosystem is turning traffic visibility into a commercial advantage. Use code BLACKWALL20 for 20% off your pass. Let's connect.

Building a digital experience is no longer enough. You need to know who (or what) is actually consuming it. At CMS Connect in Montreal, our CXO @robertjacobi.com led a roundtable on the evolving agency model. If we missed you in Montreal, let's connect.

The conversations at Fórum E-Commerce Brasil consistently returned to the invisible tax of automated traffic. From Bruno Vieira's keynote to the practical insights shared by partners at our booth, the consensus is clear. E-commerce leaders are shifting from scale to command.

The conversations at JANOG58 last week consistently returned to one challenge: the shift from scale to command. The discussions in Matsuyama reinforced that scaling blindly is no longer enough. Real resilience requires understanding traffic intent.

Traffic volume used to equal growth. Today, it might just mean a higher infrastructure bill. We are heading to Online Retailer Conference in Sydney to discuss how e-commerce platforms can eliminate the invisible tax of automated traffic and regain control. Let's connect!

"The internet belongs to people." For 19 years, HostVN has powered thousands of Vietnamese businesses. Now, Chairman Duong Thanh Binh is prioritizing visibility and control to ensure their infrastructure serves human value, not automated noise. Watch his perspective:

#WorldCup is all the talk but the most important conversations last week were at our off-the-record CloudFest Inner Circle. When you get the right operators in a room, the focus shifts. It is no longer about who is scaling the fastest but about who controls their traffic.

You can see the traffic, but can you see its intent? We are at Day 2 of BEYOND Expo in Athens with our partners at interworks.cloud. The industry is shifting from scale to command. Find us in Hall 3 to connect!

True digital sovereignty starts with owning your infrastructure. The conversation around resilience, visibility, and traffic intelligence has been front and center here at Day 2 of the #TechRiders Festival. If you are around the campus today, let's connect.

The question is no longer how much traffic you have. It's what that traffic is trying to achieve. We are joining our partners at interworks.cloud for BEYOND Expo 2026 in Athens to discuss how businesses can regain visibility and control. Let's connect in Hall 3!