Archive of Market and Social Research - AMSR
@amsruk.bsky.social
A living, searchable digitised archive of research reports, data on the public’s behaviours & attitudes over 70+ years.
#MarketResearchers-r old mags filling your shelves? We r missing quite a few from our collection–if you have any copies to donate, email us. Missing:Rsch Mag-Jan03-Dec09,Jun-Sep10,Jun-Jul12; Rsch Plus-Nov92,Jan93, Aug93-97,May98-now Will take them off u n save them for posterity! #amsr10years
🤔 Who trusts politicians these days? But when did we ever trust politicians? The AMSR holds a piece of #research from 2001 about #attitudes to #taxation – maybe time to repeat that one! https://ow.ly/TaA550Z8RkX Chin up Kier! AMSR Making History #MarketResearch #socialresearch #insights
What about the Boomers? 🫣 Discover their story in a fascinating report preserved in the AMSR #archive! 77 FGD in 16 countries! #BabyBoomers #GenerationalResearch #MarketResearch OK Boomer! click 👉 https://ow.ly/k0l250Z8Qgc AMSR Making History
It's 75 years since the Festival of Britain 🤔 Explore AMSR #FestivalofBritain #history 👉 https://amsr.contentdm.oclc.org/digital/collection/CoReports_PR/id/1778/rec/1. If you have ANY surveys that cover or mention the Festival then the AMSR would very much like to hear from you. AMSR Making History
Dieting: from spectator sport to solo endeavour🤔 As more of us need to lose #weight & more try with slimming clubs (most famous was Weight Watchers) undergo steady, slow decline. A new essay based on TGI data tells the story 👉 https://ow.ly/9Zu350Z29Ct Are you on your own weight loss programme?
Whatever happened to Weight Watchers? - AMSR
Whatever happened to Weight Watchers? AMSR Stories - Looking at British dieting from 1980s to now, you notice that dieting has become a permanent background condition of British life.
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🔥HOT NEWS🔥 The AMSR has reached over 200,000 (TWO HUNDRED THOUSAND) scanned pages in its #Archive from Post -WW2 (although you will find some prior to that 🙂). Thank you to all the amazing volunteers & supporters that made this possible. To discover more 👉https://www.amsr.org.uk AMSR Making History
School summer holidays coming into view. Planning A-Level teaching in #ModernHistory, #Sociology, #Politics & #MediaStudies. Visit AMSR is FREE digital #Archive ➡️ https://ow.ly/kLZx50YR0CV Help your students develop their critical thinking skills by exploring the #Archive.
The mental health of children and young people is very much in the news. The AMSR holds an extensive report by the ONS covering different disorders in 5 to 16 year olds. View report ➡️ https://ow.ly/L49950YQYQc If you are #studying in this field it is well worth a look #MentalHealthResearch
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More & more people seem to be turning to the apparent magic potion offered by #weightloss drugs.🤔 A #MORI survey from 2001, now available in the AMSR asked the public about weight & dieting. Survey Link👉: https://ow.ly/LakE50YQYva What are your views on weight loss drugs? AMSR Making History
AA Level exams approaching fast. Good luck to all students and their teachers. AMSR is an excellent FREE resource for teaching #ModernHistory, #Sociology, #Politics, #EPQs & #MediaStudies –curriculum-linked, curated material & lesson ideas-plan next year’s teaching 👉 https://ow.ly/fiIV50YNkJb
Oil price headline is back in the news! In 1992 a #MORI survey: UK backs renewables 66%, US 72%. Read more 👉 https://ow.ly/z7zf50YQY02 #EnergyResearch #RenewableEnergy #EnergySurvey AMSR Making History
Calling #marketresearch industry 🗣️📢 AMSR needs your support. Already collected, scanned & made available (FREE Online) over 11,000 items (185k+ pages) from World of #Research & adding more daily. #Archives exist to keep things safe but not secret. 👉 https://www.amsr.org.uk/support-for-the-amsr/
Did you catch Rory McIlroy's Masters win? Golf ranked 6th in AB viewers in 1990! Bowls made top 10 😁 #GolfHistory #SportsSponsorship https://ow.ly/tSic50YKMXb AMSR Making HIstory
Big Data -is it Humongous Data?😆 Some clients believed that a massive number of interviews was needed to achieve accuracy. In a 1959 #survey on #attitudes to the re-nationalisation of #steel, client asked for a 1M interviews - 248,000 were actually completed Click 👉https://ow.ly/i0M150YEOss
⚽ #Football: How are female fans driving #PremierLeague growth? According to #TGI data, 60% of growth in TV viewing comes from women. More women are attending live matches too, contributing to a noticeable shift in overall profile of match-goers. 👉https://ow.ly/KbpR50YEO30 AMSR Making History
Have football fans become more representative of the population? - AMSR
Data in the Archive of Market and Social Research demonstrate that the demographic of football watchers has become a better reflection of society as a whole.
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Christmas ends when Easter Eggs appear early! Check the #Archive's #research on chocolate egg gender bias 🐰 https://ow.ly/fhVI50YzPH6 Happy Easter! AMSR Making HIstory #insights #marketresearch #history #easter #chocolate #mrx
Were Easter Eggs ever a boy thing? - AMSR
Were Easter Eggs ever a boy thing? AMSR Stories - The AMSR contains qualitative insights from the 1970s into how the easter egg market was segmented by age and sex
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If you’ve ever wondered what is AMSR (or even if you haven’t 😀) may we offer you a tasting menu? Our publication ‘How we’ve changed’ does exactly what it says. Serves up 12 deliciously readable #essays on subjects from food to happiness. Buy the book or download FREE: 👉 https://ow.ly/TSHR50YzGqh
The Rip van Winkle effect! 😱 In 2000, UK voters named hidden taxes & fuel tax as worst govt decisions. How similar are they to 2026? Read more 👉 https://ow.ly/IYnZ50YzEON AMSR Making History
What Next for shoes👞👠? So farewell #RussellandBromley–taken into administration and picked up by mega-retailer Next. Looks like it held its upmarket profile but its customers just got older! How many other #retailers could fall into this trap? Read 👉 https://ow.ly/RU4850YxLPK AMSR Making History
Is Russell & Bromley out of step with the times? - AMSR
Is Russell & Bromley out of step with the times? AMSR Stories - Premium footwear retailer Russell & Bromley has been bought by Next. Is it still in step with the times?
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Shoplifting's social acceptability? 44% think worse of offenders. Has public opinion changed? 👉 https://amsr.contentdm.oclc.org/digital/collection/NOP_Reports/id/2822/rec/6 AMSR Making History #PublicOpinion #SocialIssues #CrimeAndPunishment #insights
🎶 Calling all music lovers! 🎶 Dive into the #Archive, where serious #insights meet nostalgic treasures. Discover gems here: RADiO piece ➡️ https://ow.ly/M2Gf50YqA9M Book Review ➡️ https://ow.ly/UNRf50YqAaC AMSR Making History #researcher #music #archive
Think this weather ☔ is bad! In 1987: ➡️ 40% of workers had difficulty getting to work ➡️ 18% had frozen/burst pipes ➡️ 8% fell over in snow ➡️ 41% faced #school closures! All this and more is available for FREE in the #archive 👉 https://ow.ly/2FTm50YogcH How is the weather affecting you today?
Today is International Women's Day. Judith Rose (Staig) reveals #women's ongoing fight for #equality of treatment, of opportunity and of #safety and security, but it is also possible to see signs of improvement’. Read more 👉 https://ow.ly/soRb50YqAeJ #InternationalWomensDay AMSR Making History
Who uses AMSR? 🤔 #teachers, #pupils, #university students, #academics, #advertisingagency, and #Government departments find valuable research. Explore the #Archive! Visit us 👉https://ow.ly/KSqi50YmGvf AMSR Making History
Archive of Market and Social Research - AMSR
The AMSR is a free-to-search archive of premium historical UK market and social research data and commentary.
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“When facts change I change my mind” – J.M.Keynes. In 1997 MORI were measuring #brandequity with a combination of ‘familiarity’&‘favourability’. Report states: M&S & PostOffice vie for top poition as best known & most favourably regarded businesses. My, how times change!! 👉 https://ow.ly/Xh4750YmHcv
From the 60s to the 80s Terence Conran was everywhere in retail and fine dining. But, as data from #Kantar’s TGI in the #Archive shows, decline had set into #Habitat from the 80s onwards. Can Habitat keep changing with the times? Story link 👉https://ow.ly/I4Yu50YofES AMSR Making History
Can Habitat keep changing with the times? - AMSR
Can Habitat keep changing with the times? AMSR Stories - Habitat led its retail field in the 1960s. And it’s still around today, albeit in a somewhat different form. AMSR looks at how.
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A Career in Market Research/Insights? hmmmm.....🤔 If you are considering applying for a job in #marketresearch/#insights or you have recently joined the industry you could do yourself a favour by reading ⭐Post war developments in Market Research⭐. Download FREE pdf copy 👉 https://ow.ly/mzFC50YmG4e
Drones constantly in news-taking part in warfare to helping police catch mobile phone thieves. 1st mention found in #AMSR in 2014, TNS Connected Life survey, reporting on #telecoms Cos experimenting with #satellites & #drones to provide connection in remote areas ➡️ https://ow.ly/Jtka50YmE3j
Times really have changed❗ AMSR has some brilliant 1983 #socialstats — from brushing #habits to early computer use ✔️ Half of UK #toothpaste users brushed 2 a day ✔️ 7–14 weekly #computer use: boys 10%, girls 6% Read it 👉https://ow.ly/ayZx50Yio9N Got today’s equivalent? Let us know AMSR Making History
