45% of Brits back personal tax cuts even if it means spending less on public services (up from 36% in February '26) 💸 particularly among Conservative and Reform voters. 32% want to see higher spending 👇

Share of Britons backing personal tax cuts grows, particularly among Conservative and Reform voters

New polling data from Ipsos in the UK, conducted 23–24 July 2026, reveals a shift in public sentiment toward fiscal priorities.

ipsos.com

Farage received a strong majority in the Clacton by-election yesterday increasing his total votes from the 2024 election. But public satisfaction with the Reform UK leader has been slowly declining. 🔵June 2025 - 34% satisfied, 49% dissatisfied. 🔵 August 2026 - 23% satisfied, 61% dissatisfied.

What did you wear to work today? ☀️ Some items - from flip flops to vest tops to shorts - might be controversial! More in BBC News 👇📰 https://www.bbc.co.uk/news/articles/cre49389g1qo

Shorts, strappy tops, sandals: Should you wear them in the office?

Here's how to style for success while keeping your cool - and where you and your boss stand on your wardrobe.

bbc.co.uk

Half of Brits say they like Andy Burnham (50%). He's considerably more liked than other party leaders and more liked than the Labour party itself - liked by only 30%.

Brits are feeling the heat 🥵 and over 1/3 feel that Labour hasn't done a good job on climate change. Rachel Brisley spoke to BBC Radio 4 about the public's thoughts on climate change🎙️

Why have Reform UK's fortunes taken a turn? Gideon Skinner explains🎙️

Ipsos in the UK@ipsosintheuk.bsky.social · 2w ago

NEW headline voting intention from Ipsos 📊For the first time this year, Labour lead Reform. 📊Labour have risen 4 points to 28%, since June. 📊Little change for the Conservatives, Green Party and Lib Dems.

Andy Burnham extends his lead on who Britons think would make the most capable PM. 36% think he would make the most capable Prime Minister, +6ppts from June.

NEW headline voting intention from Ipsos 📊For the first time this year, Labour lead Reform. 📊Labour have risen 4 points to 28%, since June. 📊Little change for the Conservatives, Green Party and Lib Dems.

Nearly half of Brits (46%) think Burnham will look after renters, young people and immigrants/asylum seekers. They don’t, however, think he’ll be looking out for the interests of homeowners as much as Badenoch or Farage.

New cabinet, new favourability ratings 📊 Burnham is the only Labour politician we polled who has a net positive favourability rating (+1). 2026 leavers Reeves (-41) and Starmer (-30) receive the lowest net ratings.

July's leaderboard📊   Burnham tops the charts on favourability with a net score of +1. Count Binface features in the leaderboard for July, with 25% favourable towards the intergalactic space warrior. Farage also sits on 25% favourable, followed by Starmer on 22%.

"More people today believe in opinion polls than believe in God…"🤔 @alexbgd.bsky.social spoke to @mattchorley.bsky.social for Poll Position 🗳️ Believe in God 2026: 38% 1989: 76% Believe in opinion polls 2026: 56% 1989: 56% How have Brits' beliefs changed since the 80s?👉 t.co/tjOjfMcSYL

Three General Elections, a pandemic, inflation crisis and rising geopolitical tensions have all left their mark on what Brits see as the biggest issues facing the country. The latest in over fifty years of our Ipsos issues index 👉 https://tinyurl.com/yn6jeps3

Immigration continues to be seen as the top concern facing Britain. 4 in 10 (43%) see immigration as an important issue (+4ppts since June) - the highest percentage recorded this year. The economy follows at 30% (-7ppts) 👉 https://tinyurl.com/yn6jeps3

Brits have hit their limit ☀️🌡️ A quarter (25%) say any temperature above 30°C is too hot, while 17% draw the line at 25°C.

With stamp duty, council tax and property in the news - how have Britain's aspirations of home ownership changed? 🏠2026 - 67% aspire to own their own home. 🚗1991 - 37% aspired to own their own home. 👉 https://t.co/7qgcHmwk8I

"The new Prime Minister is wise to focus on the cost of living." Our new report finds that only 53% of Britons are satisfied with their standard of living today, compared with 72% in 1989. @keiranpedley.bsky.social writes for @politicshome.bsky.social 👇 https://tinyurl.com/49f5x5dm

The tone of Burnham's first week has met voters where they are

The new Prime Minister is wise to focus on the cost of living. That is the issue that will define his premiership.

politicshome.com

Think you know how much Britons' attitudes have shifted since the 80s and 90s? Take our quiz to find out if you're a Tangled Walkman, Wi-Fi Surfer, or the Ultimate Time Traveller… 👉 https://www.ipsos.com/en-uk/test-your-knowledge

Are you on trend with your summer holiday reading? ☀️ From thrillers and crime to romantasy and sci-fi, we asked which genres Brits are most likely to read for pleasure 📖

The ultimate reading companion to We British. Guaranteed to make 4 decades of data sound 100% catchier. Read the report 📔 https://tinyurl.com/WeBritish2026 Listen to the playlist 🎧 https://tinyurl.com/WeBritishPlaylist

WE BRITISH: From Walkmans to Wi-Fi to What?

The ultimate reading companion to We British. Guaranteed to make 4 decades of data sound 100% catchier.

tinyurl.com

A lot has changed since the 80s and 90s, including our travel plans, diets and aspirations. We've tracked 40 years of Ipsos trend data to see what's changed, what hasn't and what's next. Gideon Skinner spoke to Times Radio about our latest report 👉 https://t.co/7qgcHmwk8I

WE BRITISH: From Walkmans to Wi-Fi to What?🎧📲 We’ve analysed 40 years of Ipsos data to explore how British society, culture, and public expectations have evolved over the decades. What's next for Britain? Read our report to find out 👉 https://tinyurl.com/WeBritish2026

From the Falklands War in 1982 to an England vs Argentina world cup semi-final in 2026 - how has Britain changed since the 1980s? The Times and Sunday Times gives you a sneak peek into our upcoming report 👀 Read the full article here 👉 tinyurl.com/mwz2nydz

We’re gloomier and less royalist: how the British have changed

As Andy Burnham enters No 10, the polling company Ipsos has compared our attitudes today with the 1980s. Have we lost our mojo?

t.co

73% say the investigation should continue even if Farage wins the Clacton by-election 📊👉 https://tinyurl.com/5n8er7mc

Just under half (45%) of Brits think Andy Burnham should be based in London, should he become the next Prime Minister. 35% think he should split his time between London and Manchester 👉 https://tinyurl.com/2r6a5yav

Andy Burnham has said that as PM he will set up a “No. 10 North” in Manchester, while Parliament would continue to be housed in Westminster. 4 in 10 (40%) of Brits don't think the Government should create another No.10 outside London 🚫 But 1 in 4 (24%) think that it should be in Manchester.

3 in 4 Brits (74%) state that the parliamentary standards commissioner should be investigating whether Nigel Farage leader broke parliamentary rules 🚫 73% say investigation should continue even if Farage wins the Clacton by-election 👉 https://tinyurl.com/5n8er7mc

Majority (58%) of Brits support England receiving an additional bank holiday if the English national football team win the 2026 FIFA World Cup ⚽ This drops to 39% amongst 55-75 year olds.

The Green Party is most likely to be on the side of "the people" (39%), followed by the Liberal Democrats at 33% and Reform UK at 28%. The Conservative Party is most likely to be seen as on the side of "the establishment" (62%) 👉 https://tinyurl.com/5n8er7mc

Have you got the Sunday scaries? 4 decades later and Brits still dread Monday mornings... 😨 Big Ipsos report on how Britain’s changed coming soon👉https://bit.ly/PreRegisterWeBritish