⚠️ Massive change by Google: We are likely to see 100% AIOs within "People Also Ask" answers in the next few weeks 🤖 @alsoasked.com took a sample of 19.2M English language made in 2026, 97% of PAA answers in the first week of September are AIOs. Seems likely we are on track for 100% shortly.

Thanks for the @alsoasked.com MCP shout out at Search Evolution Summit @gfiorelli1.bsky.social 🫶🏻

How is it possible to use browser network data to glean search insights that can give you a competitive edge in both traditional and AI search? Be sure to catch @markwilliamscook.com’s @brightonseo.com talk on Friday 9 October at 9.30 to find out.

In less than 1 month, the brilliant @bngsrc.bsky.social will be speaking at the first-ever #SearchNorwichXL. Bengü's talks are always a conference highlight so you won't want to miss this! Use code BENGU for 20% off your tickets before they sell out. www.eventbrite.co.uk/e/searchnorw...

Leaping out of a plane from 13K feet? That’s what this trio are doing in 2 days & they need your help. The skydive is to support our charity of the year, Leeway Domestic Violence & Abuse Services. Please donate if you’re able by hitting the link in our bio & share this post to spread the word 🪂

1 month to go until SearchNorwichXL! Join 12 world-class speakers and 200 fellow marketers in the heart of the fine city of Norwich for an unforgettable conference. What are you looking forward to the most? Tell us in the comments!

This is your last chance to come to SearchNorwichXL for just £125! Our ticket price increases tomorrow! There's just 1 month to go until SearchNorwichXL so get your ticket now.

Our tick prices increase in less than 48 hours! Save £50 by buying your ticket before 25 August. Go to searchnorwich dot org or by searching on Eventbrite.

Ticket prices increase in 3 days! Get your SearchNorwichXL ticket for just £125 if you buy it before 25 August. Go to searchnorwich.org/

4 days until our ticket price increases! Save £50 by getting your ticket before 25 August. www.eventbrite.co.uk/e/searchnorw...

The ticket price for SearchNorwichXL increases in 5 days! Get your ticket before 25 August to save £50! Go to searchnorwich dot org or find us on Eventbrite.

You can now connect @alsoasked.com directly to your AI assistant with our MCP Server. No copy-pasting exports, no half-remembered summaries of a research doc from three weeks ago: your assistant queries real People Also Ask data at the moment you need it. help.alsoasked.com/en/articles/...

A big thank you to our headline sponsor - Whitepress WhitePress is a global platform supporting activities including SEO, link building or digital PR, as well as brand visibility in search engines, AI, and LLMs. www.whitepress.com/en/?utm_sour...

There's just 1 week left to get your SearchNorwichXL for just £125! The price will increase by £50 to £175 on 25 August so don't hesitate to get your ticket to Norwich's biggest and best SEO and AI search conference! Get your ticket at searchnorwich.org or find us on Eventbrite.

There are less than 2 weeks until our brave trio Jessica Bettis, Lauren Catchpole & Hayley Hoggarth jump out of a plane for charity! Please donate, share this post and help us support Leeway, our charity of the year. www.justgiving.com/page/candour...

Do your brand and SEO teams clash or work together in harmony? Mark Salisbury, our Design Lead, and Brendan Bennett, our Principal SEO Consultant, join Jack on Search with Candour this week to discuss the overlap of SEO, design and brand in the age of AI. www.youtube.com/watch?v=NoQz...

If a recommendation from @anniemai.bsky.social isn't enough to convince you to come to SearchNorwichXL, we don't know what is! The founder of Girl Power Marketing will be joining us on 24 September to enjoy our snacks, drinks and speakers along with 200 other marketers right here in Norwich.

Ticket price increases in 2 weeks so get your SearchNorwichXL tickets now and save £50! www.eventbrite.co.uk/e/searchnorw...

We want to make SearchNorwichXL accessible to as many people as possible so we're opening applications for free scholarship tickets. These tickets are for people that would otherwise not have the means to attend, such as students, or those affected by recent redundancies. forms.gle/oWNCkNXGDuLY...

LEARN HOW TO BE THE HERO IN ANY WEBSITE MIGRATION STORY! Our latest training series is now on-demand: sitebulb.com/website-migrat... 3 modules covering the tools & workflows you need to nail even the most nightmarish of migrations. Thanks to our expert trainers at @withcandour.co.uk 👏

Mark Williams-Cook (@markwilliamscook.com) explains that an AI determines answer grounding based on information stability, so stable information requires no grounding, while dynamic topics demand web searches. maj.to/4j9ycq7

Are the 'SEO is dead' posts driving you mad? Are you worried about where SEO is heading? We have an all-star panel at SearchNorwichXL discussing 'The future of search', featuring our very own Brendan Bennett. Use code BRENDAN on Eventbrite to get 20% off your tickets, making them just £100!

Beyond the query: how emotional brand signals influence clicks and conversions In this session, @sequinsnsearch.bsky.social discusses whether people’s nervous systems react differently to AI-generated versus human-created content. Let's answer whether AI can replace human creativity.

@divingfor.fun is 'In search for a better web' at SearchNorwichXL. In our keynote, Martin looks at the web - not as a Googler, but as a user... Where are we headed? What are we doing? And what if we do things differently? www.eventbrite.co.uk/e/searchnorw...

markwilliamscook.substack.com/p/how-catstx...

How cats.txt showed llms.txt evidence is GEO astrology

How the joke web standard cats.txt took the fancy of some SEOs and became cited at the same evidential level as llms.txt for optimising websites for search and AI discovery.

markwilliamscook.substack.com

The brilliant @guaca.bsky.social brings Shopify advice to SearchNorwichXL! This talk reframes SEO from a reactive checklist into a system of automated SEO guardrails. Learn how to simulate Googlebot-like rendering to catch regressions & issues before it ships. www.eventbrite.co.uk/e/searchnorw...

ChatGPT has a hidden field that tells you WHERE it searches for data before returning an answer. @markwilliamscook.com dug into what happens behind the scenes when ChatGPT searches the web, and he found this hidden label called "result_source."

If you're a business owner in Norfolk or East Anglia and you want to learn about SEO, AI and marketing, there's no excuse not to come to SearchNorwichXL on 24 September 2026! #Norwich #norfolkbusiness #eastanglia

Multimodal search insights from @myriam.dopamine.builders at SearchNorwichXL! Machines can see, read and hear your content. This talk provides best practices for multimodal optimisation so that your videos, images, and podcasts are cited in AI search results. www.eventbrite.co.uk/e/searchnorw...

Even when he's on holiday, @hellemans.me is still working hard on his #SearchNorwichXL talk! Use 'Arnout' to get 20% off your ticket prices, that's just £100 per ticket! www.eventbrite.co.uk/e/searchnorw...