Sign of the times: telehealth firm's ad for weight-loss drugs to run during Super Bowl (by my colleague Katie Deighton): www.wsj.com/articles/him...

Hims & Hers to Advertise Weight-Loss Shots at the Super Bowl

Telehealth provider will make its big game debut as the semaglutide shortage continues to sustain the firm’s lower-priced injectables.

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Breaking: Ozempic and Wegovy are among 15 drugs up for a new round of price negotiations by Medicare

Ozempic Among the Next Drugs Up for Medicare Price Negotiations

List of drugs account for $41 billion in annual Medicare spending, the Biden administration said.

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JPMorgan is hosting its first major healthcare gathering since the death of UnitedHealthcare’s CEO Brian Thompson and security around industry leaders will be heavy

JPMorgan Hosts First Major Healthcare Gathering Since Death of UnitedHealthcare’s CEO

Industry leaders from more than 500 companies scheduled to give investor presentations will see heightened security surrounding the conference and related events. Many will have personal bodyguards.

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Will Medicare and Medicaid broadly cover anti-obesity meds like Wegovy? Outgoing Biden administration proposes it, up to incoming Trump admin to keep or scrap it. W/ @lizessleywhyte.bsky.social : www.wsj.com/health/healt...

White House Proposes Big Expansion of Medicare, Medicaid Coverage of Obesity Drugs

More than seven million additional Americans could get coverage for popular drugs such as Zepbound and Wegovy under the proposal.

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The tried-and-true pharma marketing methods--TV ads, sales reps, etc.--only go so far when it comes to weight loss drugs. That's why Lilly and Novo are sending reps to employers, to get more of them to cover the drugs. It's not an easy sell, because of the high cost: www.wsj.com/health/pharm...

Makers of Weight-Loss Drugs Want Your Employer to Pay for Them

Eli Lilly, Novo Nordisk reps get facetime with employers in hopes they’ll cover their drugs

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I wrote about the increasing use of an unusual treatment for difficult depression, J&J's Spravato, a cousin of ketamine: www.wsj.com/health/healt...

Novo Nordisk's planned purchase of Catalent's manufacturing plants underscores the mismatch between demand and supply of popular new weight loss drugs: www.wsj.com/business/dea...