UW–Madison School of Journalism and Mass Communication

@uwsjmc.bsky.social

One SJMC. Endless Possibilities.

In Spring 2026, Assistant Professor Ross Dahlke launched the Computational Observation of Digital Exposure (CODE) Lab at UW–Madison. The lab will support hands‑on learning across journalism, strategic communication, and media research, helping students turn data into stories that serve the public.

Assistant Professor Ross Dahlke Launches CODE Lab

UW–Madison’s CODE Lab, led by Ross Dahlke, uses large‑scale digital trace data to study how real online exposure shapes human beliefs and behavior.

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