I’m not falling for the ruse that a bank is moving into where everyone thought Tree House Brewing was going to open a location in Rochester. What’s NBT Bank backwards? TBN … Tree House Brewing Now. (Ignore the capital H.) C’mon, @willcleveland13.bsky.social …

CityGate's power plant lot is spoken for — and it's not Tree House Brewing

NBT Bank is planning a regional financial hub there. There's no word on how this might (or might not) impact Tree House's future in Rochester.

clevelandprost.substack.com

I love Genny Cream Ale, and I love that @willcleveland13.bsky.social is writing about its history. clevelandprost.substack.com/p/i-think-we...

'I think we have a winner here:' A cream ale story

On the history of cream ale, the legend of Genesee, and the return of the Celebration of Cream Ales.

clevelandprost.substack.com

Excellent in-depth look at the state of #Rochester housing, from thousands of new units to issues of affordability, by @willcleveland13.bsky.social for the @rochesterbeacon.bsky.social. rochesterbeacon.com/2026/07/09/r...

Rochester’s housing gap - Rochester Beacon

Construction of more than 4,200 rental units has been started or completed in the city since 2022, but for many renters, affordable housing remains beyond their grasp.

rochesterbeacon.com

I’m coming for @willcleveland13.bsky.social’s turf.

Snackology@snackology.bsky.social · 4mo ago

Is PBR x Grillo’s Pickle Beer the beer of the summer? www.theomnicosm.com/snackology-r...

apologies, keep forgetting about this place

Tree House should return @willcleveland13.bsky.social’s calls. clevelandprost.substack.com/p/tree-house...

Tree House Brewing returns to Rochester this weekend — and the question returns with it

The Massachusetts hazy heavyweight returns to CityGate this weekend — and this time, the question isn’t whether Rochester can pass the test. It’s what Tree House does next.

clevelandprost.substack.com

that halftime show was absolutely incredible. we’re lucky to exist at the same time as bad bunny.

pretty cool for bad bunny to bring out gwen stefani!

rohrbach gives young lion a new home. same roar, next chapter. clevelandprost.substack.com/p/rohrbach-a...

Rohrbach acquires Young Lion brand, keeping a Finger Lakes favorite alive

The brand’s recipes and identity survive another industry shakeout, this time with Rochester’s oldest craft brewery.

clevelandprost.substack.com

A bit of good beer news on a Friday from @willcleveland13.bsky.social. clevelandprost.substack.com/p/rohrbach-a...

Rohrbach acquires Young Lion brand, keeping a Finger Lakes favorite alive

The brand’s recipes and identity survive another industry shakeout, this time with Rochester’s oldest craft brewery.

clevelandprost.substack.com

Survived three hours of Tony Romo freestyling football “poetry,” only to watch the Bills finally win a road playoff game. Exhale.

Alright time for the dumbest 15 minutes of football you’ve ever seen

are the refs recording a podcast rn

Joe man PLEASE stop throwing Josh’s body in the meat grinder

Tony romo makes me pine for Cris collinsworth

just sat through three hours of tom brady for this trash

bills-eagles ending in a way that leaves both fanbases in their preferred emotional state (suicidal)

i am mentally unwell

i love this team so much

i hate this fucking team so much

for whom the tush pusheth

why didn’t the bills call a timeout there

did Brady just channel Rick Jeanneret there?

I’ve always believed in Joe Brady

this acct is definitely pro Joe Brady

bring back ken dorsey

i love having no sense of urgency and just letting 25 seconds melt off the clock

Is Tom Brady in the pocket of Big Leather Glove

what the fuck is Joe Brady doing