Join us Tuesday, October 13 for #DigiBlogChat Topic: Managing Digital Data! NOTE THE TIME: 8pm UK time, 9pm west Europe, 3pm ET, 12:00 NOON pm PT. Questions: yoursocialmediaworks.com/managing-dig...

Thanks to everyone for your enthusiasm and contributions! Remember–if you want to discuss a topic let us know! #DigiBlogChat

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Join us Tuesday, October 13 for #DigiBlogChat Topic: Managing Digital Data! NOTE THE TIME: 8pm UK time, 9pm west Europe, 3pm ET, 12:00 NOON pm PT. Questions coming soon!

Cool Cat Got Data? Similarweb Marketing Insights

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A10b. Sorry to be all doom and gloom, but unemployment and layoffs are what I'm seeing, being close to silicon valley. #DigiBlogChat

A7 Hallucinations are only part of the risk. Runaway loops, unexpected API bills, excessive permissions, data exposure, bad tool calls and an agent confidently taking the wrong action can all turn a small automation into a big problem. #DigiBlogChat

A2 #DigiBlogChat Only a little, for software development. But I don't trust it enough (yet). People I know have them running all the time (some on local machines for which they pay no fees to the AI companies).

Carol Stephen@carolstephen.bsky.social · 4d ago

Q2: Have you or your team experimented with autonomous AI agents or automated multi-step workflows yet? What did you build or test? #DigiBlogChat

Going to apologise everyone, need to go and be in a dark room, blinding headache - blame it on the COVID vaccine from earlier today. Will resume tomorrow. Take care all. #DigiBlogChat

True wherever you look, even trades people are concerned. It will go wrong before it is perfected and equilibrium established. The technical debt in decision making spaces is massive so the ripple effect from bad decisions will need to be surfed out. #DigiBlogChat

Carol Stephen@carolstephen.bsky.social · 4d ago

A10. In 12-18 months? Massive unemployment. Jobs will be given away to the AI and there’s going to be a lot of issues. Then they’ll have to rehire a lot of people. It’s all about the bottom line. I'm already seeing it here. People are worried for their jobs. #DigiBlogChat

A10. In 12-18 months? Massive unemployment. Jobs will be given away to the AI and there’s going to be a lot of issues. Then they’ll have to rehire a lot of people. It’s all about the bottom line. I'm already seeing it here. People are worried for their jobs. #DigiBlogChat

A10: Self-optimising marketing and operations loops. Instead of humans analyzing campaign metrics every Monday and tweaking copy, agents will monitor performance in real time, generate alternative variants, allocate micro-budgets, and deploy adjustments. #DigiBlogChat

Carol Stephen@carolstephen.bsky.social · 4d ago

Q10: Looking ahead 12–18 months, what will be the single most disruptive change brought by autonomous agents in the digital workspace? #DigiBlogChat

Q10: Looking ahead 12–18 months, what will be the single most disruptive change brought by autonomous agents in the digital workspace? #DigiBlogChat

A9: Directness and data privacy. It's not cool to hide behnd automation and Governments are waking up to the need to avoid the pain that followed unregulated Social Media. #DigiBlogChat

Carol Stephen@carolstephen.bsky.social · 4d ago

Q9: What ethical or transparency considerations should brands prioritise when audience-facing work is handled by autonomous agents? #DigiBlogChat

A8. Supposedly the AI can do the boring, tedious stuff and allow us to do more creative stuff. But again, AI can lose a lot of nuances. It still must be double and triple checked. #DigiBlogChat

That's a good point about knowing what an AI should not do! #DigiBlogChat

Jim Katzaman - Persevering Writer@jkatzaman.bsky.social · 4d ago

As agents take on more execution, the human role shifts toward setting goals, designing workflows, supervising results and managing exceptions. Knowing what an AI should not do becomes a valuable skill, too. #DigiBlogChat

Q9: What ethical or transparency considerations should brands prioritise when audience-facing work is handled by autonomous agents? #DigiBlogChat

I can just see @johnwlewis.com leading a flock of innovators south for the winter. #DigiBlogChat

A8: Daily roles will shift from manual execution to editorial direction and systems design. Instead of spending hours writing drafts and formatting graphics, marketers will build agent logic, test guardrails, evaluate outputs, and focus on high-level creative strategy. #DigiBlogChat

Carol Stephen@carolstephen.bsky.social · 4d ago

Q8: How will autonomous workflows shift the daily roles and skills required of content creators, social media managers, and digital marketers? #DigiBlogChat

Q8: How will autonomous workflows shift the daily roles and skills required of content creators, social media managers, and digital marketers? #DigiBlogChat

What Jim said. #DigiBlogChat

Jim Katzaman - Persevering Writer@jkatzaman.bsky.social · 4d ago

A7 Hallucinations are only part of the risk. Runaway loops, unexpected API bills, excessive permissions, data exposure, bad tool calls and an agent confidently taking the wrong action can all turn a small automation into a big problem. #DigiBlogChat

Beautiful! Wish we had a few sites like that here. Our buildings are so new in comparison. #DigiBlogChat

Chris Ross-Lewin@chris-rl.bsky.social · 4d ago

Old and historical we have quite the choice #DigiBlogChat just a few grabbed quickly

Between questions, here’s the topic on next week’s chat: Managing Digital Data! #DigiBlogChat

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A7: The top risks are compounding errors, e.g. where a hallucination poisons the process, runaway execution loops that potentially rack up API bills, and security vulnerabilities like prompt injection when agents process untrusted public web inputs. #DigiBlogChat

Carol Stephen@carolstephen.bsky.social · 4d ago

Q7: What are the biggest operational risks (e.g., hallucinations, API costs, runaway loops, security) you worry about with agentic AI? #DigiBlogChat

Q7: What are the biggest operational risks (e.g., hallucinations, API costs, runaway loops, security) you worry about with agentic AI? #DigiBlogChat

A7. It’s capable of a lot, but you still need human intervention. And I worry about all of those (hallucinations, API costs, runaway loops, security) #DigiBlogChat

Boris Karloff: I Think He Suffers From Hallucinations

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A6: Quality control requires explicit style files, prompt chaining, and evaluation loops. Give the agent strict negative constraints, e.g. "never use these words", and pass outputs through a "critic" agent to rate brand etc and keep hallucinations in check. #DigiBlogChat

Carol Stephen@carolstephen.bsky.social · 4d ago

Q6: How do you maintain quality control, brand voice, and factual accuracy when content or data workflows run autonomously? #DigiBlogChat

Q6: How do you maintain quality control, brand voice, and factual accuracy when content or data workflows run autonomously? #DigiBlogChat

It’s the halfway point and time for a quick stretch! And don't let an autonomous AI agent do it for you! #DigiBlogChat

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A6. Grounding. You train the AI, but you have to constantly train and retrain the AI. They’re like cats and will jump off the rails and do their own thing when you let them! #DigiBlogChat

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Here we go! Trending. #DigiBlogChat

Trending Hashtags@toptags.bsky.social · 4d ago

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A4. My use is more limited as a sounding board that can read SharePoint, 365 and with the right permissions HubSpot so I can work inside Copilot. We've found larger data samples and for creativity Claude is better #DigiBlogChat