Introducing “Make Em Pay” the pop-punk anthem that accurately describes the novel ratepayer protections holding data center developers accountable in the BAAJA permitting reform bill.
Do jingles actually persuade voters? Yes they do. We ran a randomized experiment with 10,746 voters. Our jingle beat the other types of ads we showed, and it wasn't even close. Watch one here ⬇️
Presenting Tavern's newest ads: Jingles. We know audio persuades, so we built these to deliver a campaign's core message in a voter's favorite genre, exactly where they already are. 10,000 trials later, we know they work. And they're already live. Listen here
If you're making 5 ads, you can focus group or test them all. If you're making thousands, evaluation is the bottleneck. That's the problem AI has created, and it's why we built Delphi. Delphi uses tens of thousands of tests to evaluate ads find the most persuasive. Becasue better ads win.
We hid a political ad inside a trivia quiz. The most expensive ad is the one voters skip, so we build ads voters watch. Our new format uses a familiar sequence: question, prediction, countdown, reveal, to earn attention before delivering the campaign messaging. Check it out.
How many times should your ad say the candidate's name? A simple question, but a big one. We tested one to seven name mentions on 10,000 voters, and the answer is three to five: enough that nobody forgets who the ad was about, with every remaining second spent on message.
How many times should your ad say the candidate's name? We ran experiments on 10,000 voters to find out, using our candidates names everywhere from 1 to 7 times in 30 seconds. The answer is 3 - 5 times: enough that nobody forgets who the ad was about, with every remaining second spent on message.
NEW: We polled 1,007 voters on Donald Trump’s handling of AI vs. their current priorities. The president’s handling of AI is 9 points lower than his approval rating (-33% to -24%). While voters say they prioritize safety, they say the president's priority is innovation.
We polled the Democratic primary election in NH-01. Maura Sullivan leads Stefany Shaheen by 5 percentage points, as many voters are still making up their minds. Maura Sullivan 33% Stefany Shaheen 27% Carleigh Beriont 12% Christian Urrutia 4% Heath Howard 2% Not sure 22%
We polled a general electorate in the newly drawn FL-22 in the days before the primary. The general election begins tied: Republican Casey Askar 50% Democrat Pia Dandiya 50%
Max Miller has chosen to stay in the race in OH-07. We polled the general electorate: Brian Poindexter 54% Max Miller 46%
We polled the Michigan Senate Democratic primary this week. Abdul El-Sayed is now in the lead. Abdul El-Sayed 48% Haley Stevens 37% Not sure 15%
THREAD: We ran two polls ahead of tomorrow’s Democratic Primary in Maine. One primary election poll and one general election poll. Platner is the favorite in tomorrow’s primary. Graham Platner 68% Janet Mills 16% Others / not sure 16% (+61 in the 2-way)
Hey, we're Tavern. We combine polling, message testing, and ad production in one integrated system. Faster and more accurate than your pollster. More rigorous than any media firm. www.tavernresearch.com
Tavern Research | Create, Test, Learn, Win. Repeat.
Tavern Research specializes in opinion research, AI-powered content creation, message testing, and strategic insights to inform campaigns and influence public opinion effectively.
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