I wrote about a metric most SEOs don't bother with (but they should) for @sejournal.bsky.social 💭

Search Engine Journal@sejournal.bsky.social · 3d ago

We've spent 20 years measuring what happens after a query is made. AI exposes why that's no longer enough. via @SequinsNsearch

Beyond the query: how emotional brand signals influence clicks and conversions In this session, @sequinsnsearch.bsky.social discusses whether people’s nervous systems react differently to AI-generated versus human-created content. Let's answer whether AI can replace human creativity.

Here's what to expect at #SearchNorwichXL Morning: @hellemans.me @bngsrc.bsky.social @dixonjones.bsky.social Afternoon: @guaca.bsky.social @sequinsnsearch.bsky.social @adoubleagent.bsky.social A panel about the future of search & SEO. Ending with: @myriam.dopamine.builders @divingfor.fun

@cos.io I published a preprint earlier today that was regularly approved by a moderator, but now I can no longer access it as my account has been flagged for potential spam. I already filled in the relevant form and sent in an email, is there anything else I can do to unblock it?

Over-reliance on analytics has distanced brands from users, making human understanding the key advantage in a signal-loss era. via @SequinsNsearch

It's #brightonSEO week! I'll be: 👩🏻‍🏫 delivering a training on Wednesday 👂🏻 listening to my favourite speakers on Thursday 🎤 speaking and moderating pretty much all day in Auditorium 2 on Friday Who else is around?

This #SearchNorwichXL speaker is a neuroscientist, TEDx speaker, internationally published researcher and professional figure skater. Who other than @sequinsnsearch.bsky.social! Giulia specialises in applying brain science insights to search & user behaviour through her consultancy, Neuroscientive

Giulia Panozzo (@sequinsnsearch.bsky.social) explains that AI often requires significant human input to refine outputs, struggles with nuanced context, and presents ethical challenges regarding transparency and authenticity. maj.to/4iWFKMK

You can now verify Google AI-generated images and videos in the Gemini app ✅ We’re expanding our content transparency tools to help you more easily identify content generated by Google AI. Just upload an image or video file and ask, "Was this generated using Google AI?"

I wrote a piece on the negativity bias and its role in marketing for @sejournal.bsky.social, read it here: www.searchenginejournal.com/negativity-b...

Negativity Bias: Why Customers Don't Want Anything To Do With You (And What To Do About It)

Discover why the "bad portions" of the user journey are the ones that tend to be remembered, and what to do about it.

searchenginejournal.com

Search Engine Journal@sejournal.bsky.social · 8mo ago

Discover why the "bad portions" of the user journey are the ones that tend to be remembered, and what to do about it. via @SequinsNsearch

A highlight of my career - my first TEDx talk 🔴 It was an incredible experience, led by a wonderful team and shared with an awesome group of speakers. A truly unforgettable one. Thank you, TEDx Vicenza! ❌ #TEDx #TEDxVicenza

Tech rehearsals done 🥹🇮🇹 #TEDxVicenza

This week really said 'I woke up and chose violence' ...and it's only Tuesday

Guess where I am? Level: easy

💡 Giulia Panozzo @sequinsnsearch.bsky.social: Enhancing Search with Psychology & Neuroscience. 🧠 SEO meets human behavior. #SearchNStuff2025 #DigitalMarketing #NeuroMarketing

On Mean Girls day...we don't wear pink, but we talk about search behaviour, LLMs, and POCKETS (no, it's not an acronym, we talk about actual pockets) 💅 @searchwithsean.bsky.social @myriam.dopamine.builders

@brightonseo.com is just around the corner, but you can still secure your ticket to my training 'Fundamentals of Neuromarketing' before prices go up! If you're coming, you're in for a treat: you get to learn all of this before my uni students do (and you don't get assessed on it, win-win) 🎉

I wrote this for an online magazine in July 2024, but it was only available behind a paywall then. I didn't want it to go to waste, so I republished this on my website (mainly because the image is the best thing I have ever created with AI). Enjoy 🩺 www.neuroscientive.com/post/measuri...

Measuring and Improving UX (when you don’t work in UX)

You don't need to work in UX to care about how users navigate your website. Read on to find out the quick fixes that impact both UX and SEO.

neuroscientive.com

I love going incognito to events and hearing people pitch their GEO services as the best next thing ♥️

There's still time (but not a lot) to book your ticket for @searchnstuff.co.uk this October - you can get 35% off the conference with my code GPANOZZO35 ✨ Lots of talks and networking opportunities by the sea 🌊 Don't walk, RUN to get your ticket here ⬇️ searchnstuff.co.uk/conferences/...

Search 'n Stuff Antalya Conference 2025: SEO, AI, PPC, Performance, GA4, Content

Explore SEO, AI, eCommerce, paid and organic growth tactics at the Search 'n Stuff Antalya 2025 Conference; future-proof your digital strategy with 40+ experts.

searchnstuff.co.uk

The Behavioral Data You Need To Improve Your Users' Search Journey - via @sejournal.bsky.social & @sequinsnsearch.bsky.social #seo

The Behavioral Data You Need To Improve Your Users' Search Journey

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.

bit.ly

A few stills from #BelgradeSEOConference last week - a great debut for @iva-jovanovic.com and team, I am stoked I was part of this very first (and very successful) edition along with this great group of speakers! 🪄

My new article "The Behavioral Data You Need To Improve Your Users’ Search Journey" is now live on Search Engine Journal! 🧠 www.searchenginejournal.com/the-behavior...

The Behavioral Data You Need To Improve Your Users' Search Journey

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.

searchenginejournal.com

Back in Antalya to deliver some magic this October! 🪄🧠

Search ‘n Stuff@searchnstuff.co.uk · 12mo ago

🧠 Enhancing Your Search Strategy with Behavioural Metrics We can’t wait for @sequinsnsearch.bsky.social to share how behavioural data can level up your SEO strategy on her signature workshop. 📍 Get actionable marketing insights at Search 'n Stuff: searchnstuff.co.uk/conferences/...

And we're back in Barcelona this November 🇪🇸 Thanks for the invite, @webcertain.bsky.social ! Tickets and agenda here: events.webcertain.com/internationa...

International Search Summit - Webcertain Events

International SEO, content marketing and PPC tips and tactics in Barcelona – 13 November 2025.

events.webcertain.com

@neuroscientive.bsky.social · last yr.

We'll be back at the #IntSS by @webcertain.bsky.social in Barcelona this November! 🇪🇸 @sequinsnsearch.bsky.social will be talking about a crowd favourite: eye-tracking to predict success in international markets 👀 Explore the agenda and buy your ticket here: events.webcertain.com/internationa...

Everyone now is talking about human behaviour - so how about you come and learn about it for real at the next #brightonSEO? 🧠 You can see the content of my training "Fundamentals of Neuromarketing" and secure your spot here: brightonseo.com/courses/fund... Prices go up tomorrow! #brightonSEO

Sometimes trying to get SEO budget for basic things can feel you like are on trial — and like being on trial, evidence can help! 🧑‍⚖️ @sequinsnsearch.bsky.social did an excellent @sitebulb.com workshop on how to get that evidence that you can watch for free: www.youtube.com/watch?v=dzTw...

My guest article is out on @level343.bsky.social blog! Everything you wanted to know (and more) about SEO Testing: level343.com/search-marke...

SEO Testing: the complete open-source guide (without paid tools)

This comprehensive guide to SEO testing walks you through how to run impactful experiments, from formulating hypotheses to selecting test designs and analyzing results, without relying on paid tools.

level343.com

I ran a neurophysiological study to find out how we respond to AI vs Human material. And it helped me figure out what the future of our industry looks like...read about it all on Search Engine Journal ⬇️

Yordan Dimitrov@yordan-dimitrov.com · last yr.

Congratulations @sequinsnsearch.bsky.social on your first @sejournal.bsky.social article! www.searchenginejournal.com/this-is-why-...

At the start of May, I had the absolute pleasure of co-hosting #SEOOfficeHours with Jo Juliana Turnbull. Our special guests were @sequinsnsearch.bsky.social and @searchwithsean.bsky.social Thank you Michael @goodsignals.com and Jo for this incredible opportunity. youtu.be/A4qHN3pqZtU?...

SEO Office Hours 2nd May 2025 ft. Jo Turnbull, Yordan Dimitrov, Sean Barber, Giulia Panozzo

YouTube video by Good Signals

youtu.be