Buttondown
@buttondown.com
Newsletter software for people like you. https://buttondown.com
Struggling with writers block? We've added a cute little feature to get the wheels turning—writing prompts! You can toggle it on in the editor to get a boost of inspiration for your next newsletter topic. buttondown.com/blog/writing...
Writing prompts
A little list of writing prompts you can toggle on when you're staring at an empty email.
buttondown.com
Two small ways we're tidying up the settings page. buttondown.com/blog/setting...
Two bits of settings cleanup
The Tracking page is gone, and so is the Design folder in the sidebar.
buttondown.com
September was full of exciting new ships, like: - Itemized event exports - AI and search crawl settings - Email analytics redesign Learn more about these ships and how they can improve your newsletter experience!💙 buttondown.com/blog?categor...
Buttondown Blog
Buttondown's engineers, writers, and biggest fans write about the whole thing: engineering challenges, useful tips and tricks, new features, and more.
buttondown.com
Did Google flag a link in your newsletter as "suspicious?" Don't panic—here's how to fix it. docs.buttondown.com/gmail-suspic...
Fixing a "suspicious link" warning in Gmail | Buttondown Docs
You can appeal to Google when your website is flagged as a "suspicious link" in Gmail.
docs.buttondown.com
We've got a new launch for ya—Forms! Now you have an easy way to add standalone pages (aka landing pages) to your newsletter whose whole job is to get you new subscribers. Learn more about this useful feature: buttondown.com/blog/introdu...
Introducing forms
Standalone pages dedicated to growing your newsletter.
buttondown.com
A chance to create offline relationships, hone your craft, and eat your bodyweight in envelope glue. 💌 buttondown.com/blog/snail-m...
The joy and agony of a snail mail newsletter
A chance to create offline relationships, hone your craft, and eat your bodyweight in envelope glue
buttondown.com
New ship—itemized export for analytics!🚀 Now when you go to your analytics, you have the option to download an itemized export: every specific event that rolls up into your analytics numbers. buttondown.com/blog/itemize...
Itemized event exports
Export not just an email's aggregate numbers, but every individual event and timestamp behind them.
buttondown.com
Email is the second-oldest software interface, after the Terminal. buttondown.com/blog/softwar...
Email should be the universal interface for software
Email is the second-oldest software interface, after the Terminal.
buttondown.com
Introducing segments 🎉 We've launched the ability to save and reuse custom segments. Now, you can build a set of filters once, name it, and reuse it as a one-click audience on every future email. buttondown.com/blog/saved-s...
Introducing segments
Build a set of filters once, name it, and reuse it as a one-click audience on every future email.
buttondown.com
The question is only who pays for it, and how. buttondown.com/blog/metered...
Email has never been free
The question is only who pays for it, and how.
buttondown.com
Our public postmortem for the incident on September 9th, 2026. buttondown.com/blog/inciden...
Web app and email delays
Our public postmortem for the incident on September 9th, 2026.
buttondown.com
We redesigned email analytics. buttondown.com/blog/email-a...
https://buttondown.com/blog/email-analytics
buttondown.com
New ship—crawling setting!🚀 Folks asked for crawler blocking for their newsletter pages, so we added it. Now you can turn on or keep off archive crawling, blocking AI agents, SEO, & other crawlers—available for all plans!💙 Read the full run down of this launch: buttondown.com/blog/crawlin...
Crawling settings
One add-on that decides whether search engines, AI crawlers, and everything else may crawl your archive, separate from who can read it.
buttondown.com
We gave up some of email’s ideals to wrangle spam, for now. buttondown.com/blog/deliver...
Email isn’t decentralized, and that’s fine
We gave up some of email’s ideals to wrangle spam, for now.
buttondown.com
Congrats @alixeharrow.bsky.social on winning the Hugo's Best Novel award for The Everlasting, as well as its Netflix acquisition! Both are well deserved💙🎉
How we did some magic by deleting the three largest tables in our database. buttondown.com/blog/the-gre...
The Great Pruning
How we did some magic by deleting the three largest tables in our database
buttondown.com
Convert the cruft of your creations into the content your biggest fans treasure most. buttondown.com/blog/sending...
Newsletters should be the director’s commentary of every creator
Convert the cruft of your creations into the content your biggest fans treasure most.
buttondown.com
New ship—itemized export for analytics!🚀 Now when you go to your analytics, you have the option to download an itemized export: every specific event that rolls up into your analytics numbers. buttondown.com/blog/itemize...
Itemized event exports
Export not just an email's aggregate numbers, but every individual event and timestamp behind them.
buttondown.com
Small analytics update–we consolidated two overlapping analytics pipelines into a single, well-documented events log. Learn more about this change: buttondown.com/blog/2026-08...
One source of truth for analytics
We consolidated two overlapping analytics pipelines into a single, well-documented events log.
buttondown.com
Big news—we wrote a book!🎉 📘 We're often asked, "What goes into making a newsletter?" So, we wrote a book about it! "The Newsletter Book" delves into the what you need to create a newsletter, what other creators have tried, & how to make yours a success.💙 Take a read here: buttondown.com/book
The Newsletter Book
Learn from newsletter creators to understand what they tried, what works, and what you can do to make your own newsletter a success.
buttondown.com
Email is the second-oldest software interface, after the Terminal. buttondown.com/blog/softwar...
Email should be the universal interface for software
Email is the second-oldest software interface, after the Terminal.
buttondown.com
Big news—we wrote a book!🎉 📘 We're often asked, "What goes into making a newsletter?" So, we wrote a book about it! "The Newsletter Book" delves into the what you need to create a newsletter, what other creators have tried, & how to make yours a success.💙 Take a read here: buttondown.com/book
The Newsletter Book
Learn from newsletter creators to understand what they tried, what works, and what you can do to make your own newsletter a success.
buttondown.com
Our public postmortem for the incident on September 1st, 2026. buttondown.com/blog/inciden...
Dashboard and Archives downtime
Our public postmortem for the incident on September 1st, 2026.
buttondown.com
New ship—Filtered blocks!🚀 Now, you have the option to make sections of your email visible to specific audiences. Filtered blocks are available for 4 groups: email, web, subscribers, or paid. Learn more about this game changing feature: buttondown.com/blog/filtere...
Filtered blocks
Show a section of your email to just one type of audience (email, web, subscribers, or paid)
buttondown.com
We've enhanced Bluesky link cards! Now when you share your newsletter's archive links on Bluesky they appear as rich, branded cards.💙 🦋 buttondown.com/blog/bluesky...
Enhanced link cards on Bluesky
Your newsletter's archive links can now share as rich, branded cards on Bluesky.
buttondown.com
Just gonna leave this here... buttondown.com/blog/the-e-c...
E-COM: The $40 million USPS project to send email on paper
The USPS offered to print your email for you. Only spammers said yes.
buttondown.com
Ohio Todd@lettucewrangler.bsky.social · last mo.Sometimes i think about how, in the late 90s, USPS was moving to set up a secure email address for every US resident and how congress prevented it.
August has been fun & full of super useful ships!🚀💙 Some of the new features we've launched this month are: - Forms - Send RSS digest on any day - Segments - Dig - Analytics consolidation Read up on these features & others you might have missed on our blog! buttondown.com/blog
Buttondown Blog
Buttondown's engineers, writers, and biggest fans write about the whole thing: engineering challenges, useful tips and tricks, new features, and more.
buttondown.com