Can content survive the AI era? Vote for Blueberri's @sxsw.com PanelPicker session and help us take the stage. Vote here: participate.sxsw.com/flow/sxsw/sx...
Blueberri
@blueberri.co
Empowering content creators and food tech innovators to scale with strategic content solutions, AI education, and digital tools. Courses, webinars, and fractional leadership to help you grow. Reimagine content + tech.
Check out this guest post on @foodbloggerpro.bsky.social for food bloggers! www.foodbloggerpro.com/blog/how-foo... #FoodBloggerPro
Excited to be a Track Host at Content Marketing World 2026! 🎉 I'll be hosting the 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗗𝗮𝘁𝗮 & 𝗥𝗢𝗜 𝗧𝗿𝗮𝗰𝗸 on 𝗢𝗰𝘁. 𝟲. Discounted registration ends tomorrow, and you can 𝘀𝗮𝘃𝗲 𝗮𝗻 𝗲𝘅𝘁𝗿𝗮 $𝟮𝟬𝟬 with my speaker code: 𝗠𝗔𝗥𝗞𝗟𝗘𝟮𝟬𝟬. #CMWorld
Scaling content starts with structure. The core idea behind COSE is simple: structure a recipe once, or any piece of content for that matter, and use that structure everywhere. Read all about it. www.blueberri.co/blog/what-is...
What Is the COSE Framework?
Learn what the COSE framework is, why it matters, and how structured content helps food creators improve discoverability, reuse content, and grow across platforms.
blueberri.co
This September, I'm speaking at 𝗖𝗼𝗻𝗩𝗘𝘅 𝗜𝗱𝗲𝗮𝘀 𝟮𝟬𝟮𝟲 with a session that's right on time. Register here: ideas.infomanagementcenter.com/event/ideas-... #AEO #SEO #ContentStrategy #ContentOperations
Blueberri founder Sandie Markle joined Megan Porta on the Eat Blog Talk podcast to discuss why recipes aren't showing up on Google, even when SEO is done right, and why structured content matters for the future of food creators. 🎧 eatblogtalk.com/blueberri2/
So many acronyms have been attributed to the same idea. The way people are discovering your content is shifting. Don't get lost in what has changed, focus on why and what to do about it. Read more on Blueberri Pi. blueberripi.blueberri.co/p/old-macdon...
Old MacDonald Had an Optimization Strategy (A-E-G-E-O)
Every new optimization acronym promises to explain the future. Here's the answer they're all searching for.
blueberripi.blueberri.co
Blueberri is heading to The LavaCon Content Strategy Conference 2026! If you're attending LavaCon in Charlotte this October, we hope to see you there! Register to attend the session: www.lavacon.org/registration/ #ContentStrategy #ContentOperations #LavaCon2026
Episode 2 of The Blueberri Podcast is out and I'm going in on MCPs, cuz someone's gotta. blueberripi.blueberri.co/p/mcps-chang...
MCPs Change Everything and Nothing
Knowledge finds a way.
blueberripi.blueberri.co
DuckDuckGo is not your traditional search engine and that's pretty awesome. www.blueberri.co/blog/how-duc... #Search #AI #ContentStrategy
DuckDuckGo Is Not a Traditional Search Engine
Learn how DuckDuckGo retrieves, interprets, and assembles information across modern search ecosystems, and why structured content is becoming essential for AI retrieval, search visibility, and multi-p...
blueberri.co
MCPs are the ultimate AI connectors and I wrote about their breakout role in changing the way we publish content. And you guessed it, structured content matters. Check out the latest on Blueberri Pi. blueberripi.blueberri.co/p/why-creato...
MCPs just hit the creator economy and I'm loving it
As AI and creator tools become more connected, content isn't just being published anymore, it's moving through ecosystems.
blueberripi.blueberri.co
If you're on a content team trying to work with product, engineering or marketing and it's just not working, here's what's missing. The answer has been there all along. www.blueberri.co/blog/shared-...
What Is MAP™? The Shared Language Framework for Modern Content Operations
Discover how MAP™ (Meaning, Alignment, and Platforms) helps content teams create shared language across marketing, product, design, engineering, and content operations to reduce chaos and scale struct...
blueberri.co
AI might be the first intern people expect to be productive on day one. That's not how interns work and it's not how AI works either. Excited to talk about this at my next webinar: "AI Isn't the Enemy—It's the Intern Who Needs Training." Register here: bit.ly/4wckXuj #ContentStrategy #AI
Brand new issue or Blueberri Pi. Structured content isn't new, but how it shows up always will be. blueberripi.blueberri.co/p/why-does-c...
Structure Existed Long Before the Internet
Recipes, cookbooks, libraries, and even grocery stores rely on structure. Modern content systems didn't invent it— they inherited it.
blueberripi.blueberri.co
Who do you think you are professionally? And who told you? I've found those are often two very different answers. Lately I've been exploring that idea through ARC (Awareness → Reframe → Connect) and what I call the Content Identity Crisis. Awareness is the first step.
What if the biggest challenge in content isn't skills but identity? Join The Content Identity Crisis Workshop • June 23 blueberri.kit.com/products/con...
Content work got weird. Let’s talk about why. I’m speaking at Content Strategy PDX this week. Free event. meetu.ps/e/Q2xfN/15Vg...
Brand new issue of Blueberri Pi kicking off May! blueberripi.blueberri.co/p/content-di...
While I Was Quiet, This Got Louder
The shift creators can’t afford to ignore
open.substack.com
It's Blueberry Pie Day and what a better day to announce that after a bit of a pause, the next issue of Blueberri Pi will hit inboxes on May 1st! Subscribe so you won't miss an issue. blueberripi.blueberri.co It's good to be back 🫐
I’m putting together an 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗿𝗲𝗮𝗱𝗲𝗿 𝗴𝗿𝗼𝘂𝗽 for my upcoming book, 𝘊𝘳𝘦𝘢𝘵𝘦 𝘖𝘯𝘤𝘦, 𝘚𝘩𝘢𝘳𝘦 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦™.. I’m looking for honest, unfiltered feedback to help make the book right before it’s finalized. Use the link here to join! www.blueberri.co/create-once-... #foodblogger #recipes
I’m putting together an 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗿𝗲𝗮𝗱𝗲𝗿 𝗴𝗿𝗼𝘂𝗽 for my upcoming book, 𝘊𝘳𝘦𝘢𝘵𝘦 𝘖𝘯𝘤𝘦, 𝘚𝘩𝘢𝘳𝘦 𝘌𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦™, and I’m looking for experienced food creators only. 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗣𝗗𝗙𝘀 will be sent in February. Use the link here to join! www.blueberri.co/create-once-...
You don’t need to go viral. You need to show up strategically. This week’s Blueberri Pi dives into why creators belong on LinkedIn and how structure turns visibility into opportunity. It’s not about followers. It’s about frameworks. blueberripi.blueberri.co/p/creators-b...
Creators belong on LinkedIn
Why optimizing your professional presence could be your smartest business move yet.
blueberripi.blueberri.co
Every recipe, every database, every style guide… it hasn’t just been work. It’s been the path that built my expertise, step by step. blueberripi.blueberri.co/p/more-than-... #ContentStrategy #FoodCreators #Blueberri
More than just work
Every post, photo, and plugin tweak is building something bigger.
blueberripi.blueberri.co
