With values-driven purchasing and boycotting on the rise, organizations must understand how evolving consumer expectations, affordability pressures, and identity-driven purchasing are reshaping the relationship between brands, trust, and economic influence. www.ipsos.com/en-ca/beyond...

Tariffs. AI. Economic uncertainty. Sigh. Join us to hear how Canadians are responding — from our push and pull with AI and changing expectations of institutions to a growing desire for control, self-reliance and reasons for optimism. www.ipsos.com/en-ca/webina...

What's driving off-premise dining? Ipsos' Emma Balment shares recent consumer trends and marketing implications for food and beverage brands. Her tips for marketers, operators and suppliers are timely! www.ipsos.com/en-ca/food-t...

Hottest Summer | Global Trends | Creativity... are just some of the topics we explore in our newsletter featuring recent #political #polling, #research #data, #insights and thought leadership, as well event notifications. #MRX info.ipsos.com/v/Mjk3LUNYSi...

What's driving off-premise dining? Ipsos' Emma Balment shares recent consumer trends and marketing implications for food and beverage brands. Her tips for marketers, operators and suppliers are timely! www.ipsos.com/en-ca/food-t...

Creative quality isn’t a nice-to-have in retail environments – it’s the missing link that drives upper-funnel growth and lasting brand loyalty alongside immediate conversions. Read our report - or join us on October 20 to hear more! www.ipsos.com/en-ca/ipsos-...

A new Ipsos poll for Global News finds strong majorities of Canadians support the federal government walking away from U.S. trade talks and hitting back with retaliatory tariffs. Access the full data here: www.ipsos.com/en-ca/trump-...

Ipsos experts explore how record-breaking heat and extreme weather are bringing climate change closer to home. Find out more: watch our 10-minute video or scan our 3-minute highlights summary. www.ipsos.com/en-ca/what-w...

The Ipsos Education Monitor 2026 reveals a growing divide in how people view the future of young people. While optimism remains strong in many emerging economies, confidence is much weaker across several mature Western countries. Download the report here. www.ipsos.com/en-ca/educat...

In a typical week, Canadian mothers spend 4x more time worrying about their family’s needs than focusing on their own mental health. 96% spend at least 1 hour per week thinking about or worrying about family needs, and 24% spend more than 10 hours per week www.ipsos.com/en-ca/canadi...

Leveraging 50 validated insight lenses to identify emerging behaviours, cultural shifts and consumer needs from real-world social conversations, our insights are grounded in authentic consumer discourse rather than AI-generated assumptions. www.ipsos.com/en-ca/beyond...

We're proud to share that Ipsos Strategy3 has been recognized by #Forbes as one of the World's Best Management Consulting Firms 2026, marking our fifth consecutive year receiving this distinction. www.ipsos.com/en-ca/ipsos-...

All Canadians are not enduring the same economy, and they are not on the same road to confidence. Read our latest Endurance Economy commentary. www.ipsos.com/en-ca/uneven...

📢 Please help Ipsos recognize our industry’s most innovative companies. We encourage market research, insights and consumer analytics professionals around the world to take Greenbook’s 2026 GRIT Business & Innovation Survey by September 18. tes.decipherinc.com/survey/selfs...

Download the paper to discover the complete Forces of CX framework, explore the supporting research, and learn how to build emotionally engaging experiences that drive a true return and provide a lasting competitive advantage. www.ipsos.com/en-ca/forces...

Listen in as Ipsos' Mario Caceres joins Andrea Marsales, Associate Vice President, Client Experience Practices at TD Bank, for a conversation on the evolving role of customer experience in financial services. www.ipsos.com/en-ca/experi...

A recent Ipsos study conducted for Merck reveals that Canadians recognize the importance of protecting vulnerable individuals from respiratory illness, but may be missing opportunities to take proactive steps ahead of the respiratory illness season. www.ipsos.com/en-ca/protec...

Protecting Others Matters to Canadians, but Prevention Gaps Remain Ahead of Respiratory Illness Season

Nearly half of Canadians report receiving none of the surveyed respiratory vaccines in the past year.

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Listen in as Ipsos combines social intelligence from millions of online conversations with rigorous brand health tracking to crack the code on influencer authenticity. During our session, we share challenges and conventional wisdom www.ipsos.com/en-ca/webina...

For pharma teams evaluating synthetic data or building internal AI capabilities, this paper offers practical guidance on realising the genuine opportunity – responsibly and effectively. www.ipsos.com/en-ca/differ...

Are we ready for AI to take the wheel? Read more about global consumer perceptions of AI in automobiles, self-driving car trust, and select insights from the 2026 Ipsos Global Mobility Report. www.ipsos.com/en-ca/your-n...

What defines a successful life today? Across 30 countries, people largely agree on the milestones that matter. But when it comes to believing those milestones are within reach, a different picture emerges. Take a look! www.ipsos.com/en-ca/more-g...

As the industry celebrates International Beer Day on Friday, August 7, 2026, a new report from Ipsos and IWSR commissioned by AB InBev, offers fresh insights into the evolving behaviors of legal-drinking-age consumers around the world. Download today. www.ipsos.com/en-ca/what-a...

World Cup | Understanding Authenticity | Endurance Economy... are just some of the topics we explore in our newsletter featuring recent #political #polling, #research #data, #insights and thought leadership, as well event notifications. #MRX info.ipsos.com/v/Mjk3LUNYSi...

AI continues to take hold in workplaces across Canada, with 78% of Canadians saying AI adoption in the workplace is inevitable. Against this backdrop, 32% admit exaggerating their AI skills to colleagues, reflecting perceived pressure to keep pace. www.ipsos.com/en-ca/canadi...

How discoverable is your brand on LLMs? Revisit our on-demand webinar to watch a hands-on platform demonstration and real-world use cases of a new tool to help you measure, analyse, and optimize your brand's visibility within the generative AI ecosystem. www.ipsos.com/en-ca/webina...

Our analysis demonstrates how Synthesio Discover uncovers the deeper motivations behind online conversation. Analyzing millions of Canadian social posts and applying Ipsos' validated Insight Lenses, Discover revealed the factors that shaped participation. www.ipsos.com/en-ca/fifa-w...

Consumer behaviour has become faster, more fluid, and more situational than ever. Yet many organizations are using frameworks built for an era when behaviors were stable, categories predictable, and change happened slowly. Shift to real-time insights. www.ipsos.com/en-ca/turn-b...

In today's saturated content creator landscape, authenticity alone is no longer a differentiator. Research from Ipsos and Viral Nation shows that while authenticity is critical, measured authenticity scores among creators vary only marginally. www.ipsos.com/en-ca/seven-...

Age-based protections for social media have strong support among Canadian teens. 69% say they were exposed to age-inappropriate content before age 16, which may help explain why many support minimum age requirements. Read more: www.ipsos.com/en-ca/most-c...

56% of Canadian workers rate their overall wellbeing positively, down 9 points year-over-year. More than half say rising cost of living is preventing them from investing in their wellbeing. Access the full survey results here: www.ipsos.com/en-ca/employ...