Vijay bomble 31

@j8h.bsky.social

Farmer entrepreneur josh app81k followers

An opinion piece recently appeared stating Google “just flat out deletes queries & replaces them with ones that monetize better.” We don’t. The piece contains serious inaccuracies about how Google Search works. The organic (non-sponsored) results you see in Search are not affected by our ads systems

Someone asked me for examples of how I bring feedback people have outside Google back into Google. Good question. Here's a fresh one. After the discussions I've had over the past two weeks, I compiled a write-up covering themes, thoughts and concerns that were shared with the search team. A sampling

I’ll begin with something that’s not really a concern they have but the core cause of problems. Everyone is doing things for us. If you tell someone to make people-first content, it’s not uncommon they fall back into thinking how they show us – Google – that it’s people first. “So you’re saying I should have an author bio to rank better?” No! They should have bios because their own readers would expect that!

This is probably the fundamental stumbling block so many have. It’s also understandable. They want to be found on Google, so they want to please Google, and the concept that the best way to please us is to actually not think about us is difficult to grasp. But it would be well worth the effort for us to find new ways to approach this and reiterate this guidance.

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We also need to recognize that our search results are, indeed, an effective part of our documentation. People do look at them to see what works – or what they can get away with. Our guidance even encourages people to cOver and over, people noted large publishers that seem like they can write about anything and get rewarded. A compilation of such complaints is here. 

One key tweet in part is this:

Related is the idea that “parasite SEO” site win, sites that lease themselves out to third-parties and then content ranks on these sites that would never succeed on a different. This is different from big sites winning for original (but not necessarily people-first) content, but the two get conflated.Can we have a helpful content tool?
As mentioned above, there’s a desire (such as here and here) for some type of tool or examples to help people better understand what we mean by helpful content or something that identifies if a page or site has been impacted by the helpful content update.

For those asking if they’ve been impacted, I tend to give the advice we already say on our page – if we said there was a helpful content update and you saw an impact, yes, that was from it. So look at what page might have dropped and assess from there.

I also floated the idea of taking our self-assessment questions and turning them into an interactive tool (this is a very rough idea of how that might work)

Possibly, we could begin sharing some actual examples (such as here) or generic/stylized examples like this:

Byline leads to no bio info
Stock photo
Generic text with no
sign of visiting the place
Stock photo
Generic text with no
sign of visiting the place
Stock photo
Generic text with no
signI’ve had publishers worried that one single page of whatever “unhelpful” content is will cause them to drop in rankings. Some are fearful they can’t have anything that’s “off-topic” for what their blog or site is about. Some think even having a part of a page be unhelpful might doom their entire site. All this is despite our page saying that a site needs to have “relatively high amounts” of unhelpful content to be impacted and that things are weighted.

Some of the engagement may be helping. Certainly there’s more we can probably do. But even the more calm people are confused. They don’t know if there are swathes of content they should drop, how to identify that, or what. Some worry that content just being “old” isn’t useful. Others worry that if people aren’t coming to their content from search, then it’s clearly not helpful – and yet, they view it as archival content they don’t want to get rid of.

We certainly don’t want people dropping content just because it’s older. It’s somethin

Last week, I gave a presentation about Google Search results not being perfect, how we update to improve those results, and how our guidance to creators needs to improve. In this thread, I’ll share my slides and commentary for those who weren’t able to attend my talk…

Today I wanted to share about the belief that there is some type of “perfect page” formula that must be used to rank highly in Google Search. There isn't, and no one should feel they must work to some type of mythical formula....

As part of our news, we’ve also shared that we now use a variety of innovative signals and approaches rather than a single system to identify helpful content. We’ve added a new FAQ page to help explain this change: developers.google.com/search/help/...

FAQ: Helpful Content and Google Search Results | Google Search Central  |  Support  |  Google for Developers

Learn more about how Google's core ranking systems work to show helpful content in search results.

developers.google.com

This is just a glimpse of how we’re reimagining Google Search, combining the best of Search today with the new Gemini model’s advanced capabilities customized for Google Search. Learn more in our post, including how to sign up for Search Labs to try out these features blog.google/products/sea...

Generative AI in Search: Let Google do the searching for you

We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.

blog.google

AI Overviews will begin rolling out to everyone today in the US, with more countries coming soon. They provide both a quick overview of a topic and links to learn more. We’ve found that with AI Overviews, people use Search more, and are more satisfied with their results. blog.google/products/sea...

Generative AI in Search: Let Google do the searching for you

We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.

blog.google

We’ve added this after hearing from some that there are times they’d prefer to just links to pages, such as if they’re looking for longer-form text documents, on a device with limited net access, or those who just prefer text-based results shown separately from search features. If that's you, enjoy!

We’ve launched a new “Web” filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos. The filter appears on the top of the results page alongside other filters or as part of the “More” option, rolling out today and tomorrow globally…

Web filter on mobileWeb filter using the More option

A case of H5 influenza, also known as avian influenza or bird flu, has been reported in a farm worker in Michigan who had regular exposure to infected livestock, according to the Michigan Department of Health and Human Services and the US Centers for Disease Control and Prevention.

Bird flu reported in Michigan farm worker is second human case linked with ongoing outbreak | CNN

A case of H5 influenza, also known as avian influenza or bird flu, has been reported in a farm worker in Michigan who had regular exposure to infected livestock, according to the Michigan Department o...

cnn.it