How To Master Video Retention (So You Can Dominate Social Media Algorithms) | Adam Connell

Social media algorithms are an absolute menace. They use retention metrics in order to decide what videos they push. And which ones they bury. So, if your retention sucks, these platforms are going to hammer your videos so hard that not even your closest friends will see them. Ready to…

adamconnell.me

Why Your Viral Social Media Posts Won’t Save Your Google Rankings (And What Will)

Some social media gurus will tell you that a viral tweet is the holy grail of rankings. The cosplay SEO bros will tell you that social signals won’t help your Google rankings. They’re both wrong. And to be blunt, their lack of nuance is exactly why your traffic is flatlining.…

adamconnell.me

How To Use Social PR To Bypass Gatekeepers (And Score Juicy Editorial Links)

Let’s be real: Your outreach emails are being marked as spam before the first sentence is even read. Every site owner, editor, and journalist on the planet is currently under siege. Their inboxes are being carpet-bombed by so-called outreach specialists. The rub? They are actually so bad at outreach that…

adamconnell.me

The Brutal Truth About Turning Social Media Followers Into Affiliate Commissions

Let’s pull the curtain back on the so-called influencer dream. Every day, I see creators celebrate hitting 10k, 50k, or 100k followers. They post the celebratory screenshot, the thank you caption, and maybe a bottle of cheap champagne. Then, thirty days later, they’re stressing out because their creator fund payout…

adamconnell.me

How To Use Personalization To Spike Social Media Sales (Without Scaring Your Leads Away)

Let’s be honest: Most social media personalization is just digital stalking in a cheap suit. You’ve seen it. You look at a pair of headphones once, and suddenly those same boots are following you from your Facebook feed to your Instagram Stories, and even into your Pinterest inspiration boards. This…

adamconnell.me

Stop Being A Toaster: Why Your Automated Social Strategy Is Driving Customers Away | Adam Connell

“Would anyone like some toast?” If you’re a fan of Red Dwarf, you know what that question really means. It’s the sound of Talkie Toaster. This is a machine so obsessed with its own narrow function that it doesn’t care if you’re in the middle of a hull breach or…

adamconnell.me

Why Your Personalized Social Media Ads Are Creeping People Out | Adam Connell

Could your heavily personalized social media ads be hurting your brand without even knowing it? Most likely, yes. Here’s why: There is a fine line between a waiter who remembers your favorite drink and a private investigator who has been rifling through your trash. Right now, most brands are firmly…

adamconnell.me

How To Master Video Retention (So You Can Dominate Social Media Algorithms) | Adam Connell

Social media algorithms are an absolute menace. They use retention metrics in order to decide what videos they push. And which ones they bury. So, if your retention sucks, these platforms are going to hammer your videos so hard that not even your closest friends will see them. Ready to…

adamconnell.me

Why Your Viral Social Media Posts Won’t Save Your Google Rankings (And What Will)

Some social media gurus will tell you that a viral tweet is the holy grail of rankings. The cosplay SEO bros will tell you that social signals won’t help your Google rankings. They’re both wrong. And to be blunt, their lack of nuance is exactly why your traffic is flatlining.…

adamconnell.me

How To Use Social PR To Bypass Gatekeepers (And Score Juicy Editorial Links)

Let’s be real: Your outreach emails are being marked as spam before the first sentence is even read. Every site owner, editor, and journalist on the planet is currently under siege. Their inboxes are being carpet-bombed by so-called outreach specialists. The rub? They are actually so bad at outreach that…

adamconnell.me

The Brutal Truth About Turning Social Media Followers Into Affiliate Commissions

Let’s pull the curtain back on the so-called influencer dream. Every day, I see creators celebrate hitting 10k, 50k, or 100k followers. They post the celebratory screenshot, the thank you caption, and maybe a bottle of cheap champagne. Then, thirty days later, they’re stressing out because their creator fund payout…

adamconnell.me

How To Use Personalization To Spike Social Media Sales (Without Scaring Your Leads Away)

Let’s be honest: Most social media personalization is just digital stalking in a cheap suit. You’ve seen it. You look at a pair of headphones once, and suddenly those same boots are following you from your Facebook feed to your Instagram Stories, and even into your Pinterest inspiration boards. This…

adamconnell.me

Stop Being A Toaster: Why Your Automated Social Strategy Is Driving Customers Away | Adam Connell

“Would anyone like some toast?” If you’re a fan of Red Dwarf, you know what that question really means. It’s the sound of Talkie Toaster. This is a machine so obsessed with its own narrow function that it doesn’t care if you’re in the middle of a hull breach or…

adamconnell.me

Why Your Personalized Social Media Ads Are Creeping People Out | Adam Connell

Could your heavily personalized social media ads be hurting your brand without even knowing it? Most likely, yes. Here’s why: There is a fine line between a waiter who remembers your favorite drink and a private investigator who has been rifling through your trash. Right now, most brands are firmly…

adamconnell.me

How To Master Video Retention (So You Can Dominate Social Media Algorithms) | Adam Connell

Social media algorithms are an absolute menace. They use retention metrics in order to decide what videos they push. And which ones they bury. So, if your retention sucks, these platforms are going to hammer your videos so hard that not even your closest friends will see them. Ready to…

adamconnell.me

Why Your Viral Social Media Posts Won’t Save Your Google Rankings (And What Will)

Some social media gurus will tell you that a viral tweet is the holy grail of rankings. The cosplay SEO bros will tell you that social signals won’t help your Google rankings. They’re both wrong. And to be blunt, their lack of nuance is exactly why your traffic is flatlining.…

adamconnell.me

How To Use Social PR To Bypass Gatekeepers (And Score Juicy Editorial Links)

Let’s be real: Your outreach emails are being marked as spam before the first sentence is even read. Every site owner, editor, and journalist on the planet is currently under siege. Their inboxes are being carpet-bombed by so-called outreach specialists. The rub? They are actually so bad at outreach that…

adamconnell.me

The Brutal Truth About Turning Social Media Followers Into Affiliate Commissions

Let’s pull the curtain back on the so-called influencer dream. Every day, I see creators celebrate hitting 10k, 50k, or 100k followers. They post the celebratory screenshot, the thank you caption, and maybe a bottle of cheap champagne. Then, thirty days later, they’re stressing out because their creator fund payout…

adamconnell.me

How To Use Personalization To Spike Social Media Sales (Without Scaring Your Leads Away)

Let’s be honest: Most social media personalization is just digital stalking in a cheap suit. You’ve seen it. You look at a pair of headphones once, and suddenly those same boots are following you from your Facebook feed to your Instagram Stories, and even into your Pinterest inspiration boards. This…

adamconnell.me

Stop Being A Toaster: Why Your Automated Social Strategy Is Driving Customers Away | Adam Connell

“Would anyone like some toast?” If you’re a fan of Red Dwarf, you know what that question really means. It’s the sound of Talkie Toaster. This is a machine so obsessed with its own narrow function that it doesn’t care if you’re in the middle of a hull breach or…

adamconnell.me

Why Your Personalized Social Media Ads Are Creeping People Out | Adam Connell

Could your heavily personalized social media ads be hurting your brand without even knowing it? Most likely, yes. Here’s why: There is a fine line between a waiter who remembers your favorite drink and a private investigator who has been rifling through your trash. Right now, most brands are firmly…

adamconnell.me

How To Master Video Retention (So You Can Dominate Social Media Algorithms) | Adam Connell

Social media algorithms are an absolute menace. They use retention metrics in order to decide what videos they push. And which ones they bury. So, if your retention sucks, these platforms are going to hammer your videos so hard that not even your closest friends will see them. Ready to…

adamconnell.me

Why Your Viral Social Media Posts Won’t Save Your Google Rankings (And What Will)

Some social media gurus will tell you that a viral tweet is the holy grail of rankings. The cosplay SEO bros will tell you that social signals won’t help your Google rankings. They’re both wrong. And to be blunt, their lack of nuance is exactly why your traffic is flatlining.…

adamconnell.me

How To Use Social PR To Bypass Gatekeepers (And Score Juicy Editorial Links)

Let’s be real: Your outreach emails are being marked as spam before the first sentence is even read. Every site owner, editor, and journalist on the planet is currently under siege. Their inboxes are being carpet-bombed by so-called outreach specialists. The rub? They are actually so bad at outreach that…

adamconnell.me

The Brutal Truth About Turning Social Media Followers Into Affiliate Commissions

Let’s pull the curtain back on the so-called influencer dream. Every day, I see creators celebrate hitting 10k, 50k, or 100k followers. They post the celebratory screenshot, the thank you caption, and maybe a bottle of cheap champagne. Then, thirty days later, they’re stressing out because their creator fund payout…

adamconnell.me

How To Use Personalization To Spike Social Media Sales (Without Scaring Your Leads Away)

Let’s be honest: Most social media personalization is just digital stalking in a cheap suit. You’ve seen it. You look at a pair of headphones once, and suddenly those same boots are following you from your Facebook feed to your Instagram Stories, and even into your Pinterest inspiration boards. This…

adamconnell.me

Social Media Branding: The Complete Beginner's Guide

Want to learn more about social media branding? You’re in the right place. It goes without saying that having a strong social media presence is now a necessity for pretty much every brand—but how do you achieve that? That’s what we’re going to find out today.  I’ve put together a…

adamconnell.me

Social Media Branding: The Complete Beginner's Guide

Want to learn more about social media branding? You’re in the right place. It goes without saying that having a strong social media presence is now a necessity for pretty much every brand—but how do you achieve that? That’s what we’re going to find out today.  I’ve put together a…

adamconnell.me

Social Media Goals And KPIs: How To Set Them & Smash Them

Want to learn the right way to set goals on social media (and smash them)? Check out this complete guide to social media goals & KPIs…

adamconnell.me

How To Create A Social Media Style Guide That Doesn't Suck

Planning to put together a social media style guide? In this post, we’ll offer step-by-step instructions and tips to help you get it right…

adamconnell.me