AdExchanger
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News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events. https://www.adexchanger.com/
"An impression was served. No impression was made." — Walter Geer III on programmatic's blind spot. On September 28, Geer opens Programmatic I/O NYC with the real question: once you can reach anyone, what do you actually say? Register: https://www.adexchanger.com/go/programmatic-i-o-2026-new-york/
Marketers: still leaning on modeled data to find your audience? 📍 Join us + T-Mobile Advertising Solutions on 9/16 (2pm ET) for a look at how deterministic carrier data is reshaping omnichannel targeting — with real QSR & CPG examples. Save your spot 👇 https://ow.ly/SJmy50ZJ0oi
Bayer. OpenAI. Ogilvy. The Guardian. Yum! Brands. Adobe. Verizon. NBCUniversal — all confirmed for Programmatic I/O, Sept 28-29 in NYC. Prices jump Friday, Sept 4. This is the room the industry is showing up for. Don't miss this. https://www.compusystems.com/servlet/ar?evt_uid=119 #ProgIO #AdTech
"Congratulations. You Reached Everyone. Nobody Cared." Walter T. Geer III is your Programmatic I/O keynote speaker. His challenge: stop optimizing delivery, start reinventing the ad itself. Don’t miss this: https://www.adexchanger.com/go/programmatic-i-o-2026-new-york/ #ProgrammaticIO #AdTech
The 2026 AdExchanger Awards finalists are here! From breakthrough tech to standout media strategies, this year's list represents the best in ad tech. Winners revealed LIVE Sept 28 in NYC. View the full list: https://www.adexchanger.com/go/awards-2026/ #AdExchangerAwards #AdTech #ProgrammaticIO
The Top Women Network is where the women shaping the future of ad tech belong. Think of the woman who should be standing with them. She deserves to be part of this network. The portal closes TOMORROW, Aug. 21. Nominate her — or yourself — now. 👉 https://ow.ly/zSON50ZBTMe #TopWomenInMediaAdTech
You know who she is. The leader who deserves a bigger stage. The woman whose work should be recognized alongside the best in media and ad tech. Don’t leave her out. She belongs in the Top Women Network. Nominate her by Friday 👉 https://www.adexchanger.com/go/adx-top-women-in-media-ad-tech-2026
Many of AdExchanger’s Top Women in Media & Ad Tech honorees don’t nominate themselves. Someone believed their work deserved a bigger stage. This year, be that someone. Nominate her by Fri, Aug 21 👉 https://www.adexchanger.com/go/adx-top-women-in-media-ad-tech-2026/ #TopWomenInMediaAdTech
JUST ANNOUNCED: OpenAI is joining AdExchanger's Programmatic I/O stage. This is the conversation the industry has been waiting for. Rare access. Real conversation. No filter between you and what's next. Register: https://www.adexchanger.com/go/programmatic-i-o-2026-new-york/ #ProgIO #AdTech
She's not just keeping up with change — she's leading it. Nominate a woman shaping media & ad tech before Aug 21. Honorees join the Top Women Network and celebrate at the Nov 3 NYC gala. 🔗 www.adexchanger.com/go/adx-top-women-in-media-ad-tech-2026/ #TopWomenInMediaAdTech #TopWomenNetwork #AdTech
AI won't replace you. Someone using it better will. #ProgIO NY 2026 will make sure it's you. Hear from the people operating through the shift, not writing think pieces about it. Register today: https://www.adexchanger.com/go/programmatic-i-o-2026-new-york/ #ProgrammaticIO #AdExchanger #AdTech
$100 off. Tonight only. Code SUMMER26 disappears at midnight — and so do your savings on 2026 AdExchanger Awards tickets. After that, prices go up. 👉 Secure your seat to an evening of recognition, connection and insight: https://www.adexchanger.com/go/awards-2026/. #AdExchangerAwards #AdTech
Meet the buyers, builders, and sellers of programmatic taking the stage at Programmatic I/O New York. These are the people running point on the conversations that matter this year. Register today: https://www.adexchanger.com/go/programmatic-i-o-2026-new-york/ #ProgrammaticIO #AdExchanger #AdTech
Audio: 30% of consumption. 3% of ad spend. 🎧 The pipes are there. The problem is upstream. Senior Editor Anthony Vargas on what's keeping digital audio stuck 👇 After thought or omnichannel default — where does audio sit in your planning? #AdTech #DigitalAudio #Programmatic #StreamingAudio
What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio | AdExchanger
To close the gap between digital audio ad spend and audience engagement, platforms want to get more deeply embedded in omnichannel campaign planning tools.
utm.guru
The TV home screen: last bastion of direct CTV supply. Until now. Samsung just opened it up to programmatic via TTD and DV360. 📺 Victoria McNally on the opportunity — and the brand safety stakes 👇 Prime real estate or brand safety minefield? #AdTech #CTV #Programmatic #SamsungAds
Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically | AdExchanger
Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday.
utm.guru
Attention metrics just landed in Amazon DSP pre-bid targeting. 👀 Filter low-attention inventory before you spend. MFA sites out by default. Senior Editor Anthony Vargas on whether attention is ready to be a real ad currency 👇 #AdTech #Programmatic #AttentionMetrics #AmazonDSP
Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting | AdExchanger
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
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We're thrilled to share that the AdExchanger editorial team has been honored with a Bronze National Azbee Award for our coverage of the Google ad tech antitrust trial! 🥉 #AdTech #GoogleAntitrust #AdExchanger
Performance TV is having its moment 📺 — and Upfronts starts TODAY 🎉 🛒 Shoppable ads ⏸️ Pause ads 💰 TV vs. your digital budget The industry is watching. Are you? ☕ #PerformanceTV #Upfronts #CTV #AdTech
Amazon pre-announced at its own upfronts: Dynamic TV Creative swaps CTAs based on your place in the purchase journey. Same ad. Smarter delivery. No AI slop. Associate Editor Victoria McNally on what it means 👇 #AdTech #CTV #AmazonAds #Upfronts
Amazon’s Interactive CTV Ad Suits Now Includes Creative Optimization | AdExchanger
Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV Creative.
utm.guru
TTD: +12% revenue. -15% stock. Jeff Green: "the open internet gets first dollar. Inevitable." Senior Editor James Hercher on whether it holds up 👇 Bold vision or cope? #AdTech #Programmatic #TheTradeDesk #Earnings
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality | AdExchanger
The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly ea...
utm.guru
#ChatGPT's ad inventory problem: advertisers couldn't spend their budgets. The solution: serve ads to logged-out users. 👀 OpenAI hasn't announced it. But our source saw two ads mid-chat — Canva and JobCopilot — and described them as "pretty seamless." #AdTech #OpenAI
ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.
utm.guru
🤖 66% of teams are stuck in AI experimentation. Only a few are actually shipping. Join AI Digital + AdExchanger to see what’s different — and how teams are deploying real tools in production. 🗓 May 4 | 2 PM ET 🎟 Free 🔗 utm.guru/uoakJ #AI #AdTech #Marketing
Most teams are still experimenting with AI. Very few are actually shipping. Join AI Digital Labs + AdExchanger to learn what separates the two — and see real AI tools already in production. 🗓 May 4 | 2 PM ET 🎟 Free webinar 🔗 utm.guru/unZxg #AI #AdTech #Marketing
RPS > traffic? 📉➡️📈 Anthony Vargas on how publishers are using AI-driven recommendations to keep users engaged — and monetize smarter. What’s your north star metric? #AdExchanger #Publishing #AdTech
On3 Tries AI Recommendations To Keep Engagement In Its Home Court
Mula's AI content recommendations help On3 keep its engagement and RPS consistent amid traffic drop-offs and the growing scarcity of online attention.
utm.guru
Agentic ad buying 🤖 Andrew Byrd covers Kargo’s Project Kera — where AI turns briefs into live campaigns fast… …but agencies still want control 👀 Is this the future of media buying? #AdExchanger #AdTech #AI
Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools | AdExchanger
Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.
utm.guru
Fragmentation fatigue is real 😵💫 Joanna Gerber covers how AI Digital’s Elevate uses AI to unify data + surface insights faster (hello, audio wins 🎧). Is this the beginning of the end for silos? #AdExchanger #AdTech #AI
Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights | AdExchanger
A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.
utm.guru
Privacy rules aren’t vague anymore 🚨 Allison Schiff breaks down what regulators want: ✔️ honor opt-outs ✔️ minimize data ✔️ protect kids Who needs to step up most? #AdExchanger #Privacy #AdTech
What Regulators Talk About When They Talk About Ad Tech | AdExchanger
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.
utm.guru
Keyword blocking strikes again 🚫 Anthony Vargas on why blunt blocklists are filtering out brand-safe content — and limiting reach. Context > keywords? What’s your take? #AdExchanger #AdTech #BrandSafety
Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories | AdExchanger
The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.
utm.guru
Measurement = noise? 📊 Allison Schiff covers how causal MMM uses real experiments to anchor media decisions — and why proving something doesn’t work can be a win. Is it time to rethink MMM? #AdExchanger #AdTech #Measurement
Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
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