Adrian Camilleri

@adrianrcamilleri.bsky.social

Associate Professor of Marketing at the University of Technology Sydney

Should you marry them? Quit the job? Move across the country? Big decisions refuse to be solved like a sum. I study how people make life's biggest decisions. My new piece in The Conversation lays out 7 steps for deciding well. theconversation.com/making-a-big...

Making a big, life-changing decision? 7 steps to consider

Big decisions are messier than they look, but there are things you can try before taking the leap – or not.

theconversation.com

Frustrated by online stores pairing a cheap price tag with a completely different product image? You're not alone—it’s a classic "dark pattern" designed to hook your attention. We look at why these visual tricks work and how you can fight back. theconversation.com/how-bait-and...

How bait-and-switch sales tricks make us click on online ‘bargains’ – and what to do about it

Showing one product, but pairing it with the price of a different product, is common on online shopping sites. It’s not just wasting your time: it can be illegal.

theconversation.com

Ever feel like an online price is targeted specifically at you? You're probably right. This piece explains how AI is using your data to create personalized prices and why this could lead to a discriminatory and untrustworthy online marketplace for everyone theconversation.com/ai-is-using-...

AI is using your data to set personalised prices online. It could seriously backfire

Two people looking at the same product at the same time might see different prices. AI has turbocharged the process.

theconversation.com