Grateful for everyone 🙏❤️ By day, I lead CRM marketing at Bed Bath & Beyond / Overstock / buybuyBABY. Behind the scenes, I’m finishing the playbooks I’ve built over 20 years. Launching soon via 👉 andrewluxem.com #marketingstrategy #marketingdigital #Playbooks #CRM #Leadership

Andrew Luxem: CRM, AI-Powered Marketing & Growth Strategy

Insights, playbooks, and AI-powered strategies from Andrew Luxem, CRM expert, marketing leader, and advisor.

andrewluxem.com

✨ My first Braze #Forge2025! Grateful to Braze for the invite + to speak on: 🎤 From Iteration to Acceleration: Building an Experimentation Culture 💌 The Dollars & Cents of Deliverability: Email Performance & ROI 🧩 Data + Culture + Curiosity = Growth 🍀 #CRM #BrazeCommunity

In 1995, I earned a certificate declaring me an “Internet Power User.” Back then, it meant surviving busy phone lines and building Geocities sites that would make your eyes bleed. 30 years later, I’m still here - watching the Internet evolve. What’s your favorite memory from the early web?

Testing is easy. Scaling experimentation culture? That’s the hard part. On Oct 1 at Braze Forge 2025, @melissaneikirk and I will dive into how AI accelerates personalization and experimentation. 🚀

Hello all 👋 I’m Andrew Luxem, CRM & Marketing Leader exploring AI, personalization, and customer journeys. New updates + insights now live → andrewluxem.com Follow for thoughts on CRM, automation, and growth. #Marketing #CRM #AI #Personalization