Ann Handley
@annhandley.bsky.social
WSJ best-selling author of Everybody Writes, now working on a new book. Speaker. Chief Content Officer, MarketingProfs. 50k read my newsletter on marketing, writing, life. Expect photos of my dog. 👉 Your new fortnightly fave: annhandley.com/newsletter
NOT subscribing to @annhandley.bsky.social's newsletter if you enjoy writing, no matter the medium, platform, or style is peak self-inflicted FOMO. Buckle up for a breakdown of the judge's ruling, including 18 exclamation points & a gumbo recipe that halted Trvmp's illegal ballroom. annhandley.com
Merch for em dash lovers and defenders, courtesy of @annhandley.bsky.social — with proceeds going to two animal rescue charities. www.bonfire.com/store/total-...
My Bsky pal @brosninja.bsky.social 👇 is correct about green bean casserole. And my longtime social-media-pro pal @annhandley.bsky.social has written engagingly about the classic Campbell's recipe for green bean casserole as a brilliant piece of content marketing: annhandley.com/green-bean-c...
Green Bean Casserole: Marketing Genius? Thanksgiving Side Dish? Both?
Campbell's100-word Green Bean Casserole recipe one of the most lasting and successful content marketing efforts of all time.
annhandley.com
It's delicious and I won't be told otherwise
Came across this nest abandoned on the street. Soooooo any nest experts here? Whose home was this? Bird? Beastie? Forest sprite? (Foot for scale)
My mother died from lung cancer caused by asbestos. She didn’t work w/ it; her father did: She breathed in fibers he brought home on his clothes. Years later, it killed her. She was 60. Her death was terrible & also a metaphor for how reckless decisions cause permanent harm in heartbreaking ways.
Super fun to be a writing judge in this experiment — thanks to @geoffreyfowler @washingtonpost 🤖
Which AI bot is best at writing? There was one clear winner in a test I just published @washingtonpost.com I had ChatGPT, Gemini, Copilot, DeepSeek, Claude and a human (me!) draft 5 different kinds of tough emails. Then I asked 5 communication pros to judge them. wapo.st/3FFo34V
Creativity = differentiation—and that’s everything today. As @annhandley.bsky.social of @marketingprofs.bsky.social says, “You're capable of all this. The robots are not.” We've got more tips on essential leadership skills: #AI #Leadership #B2BMarketing #MarketingLeadership tprk.us/4bJ0C6w
This is how @hcrichardson.bsky.social begins her letter today. There’s no simpler, more accurate way to frame this: “Today, President Trump ambushed Ukraine president Zelensky in an attack that seemed designed to give the White House an excuse for siding with Russia in its war on Ukraine.”
February 28, 2025
At the point of February where I’m googling “why is it so windy” and “why am I so cold”
A reminder that taking care of your mental and emotional health is inherently an act of resistance against people and organizations intentionally trying to sabotage it for their benefit.
This is where you go to tell the National Park Service to restore the word "transgender" in its entry on the Stonewall monument. (Scroll down.)
Stonewall National Monument (U.S. National Park Service)
Before the 1960s, almost everything about living openly as a lesbian, gay, bisexual (LGB) person was illegal. The Stonewall Uprising on June 28, 1969 is a milestone in the quest for LGB civil rights a...
nps.gov
Please, everyone, drop what you’re doing and read this:
I go to @timothysnyder.bsky.social and @hcrichardson.bsky.social for historical perspective and contemporary context about the dystopia we're experiencing. Snyder's post today has both, plus real actionable guidance. open.substack.com/pub/snyder/p...
Love love love that Chappell Roan uses her win to fires shots at the labels while READING FROM HER NOTEBOOK. Iconic moment - what a queen #grammys
Went for a walk this afternoon & bumped into a message from our democracy:
Dear Everyone in 2025: For your consideration, here’s my annual What’s In/What’s Out list.
“Sincerely, Lid” Brands who write playful copy are my favorite. PS Not “brands THAT write…” because while that’s technically more accurate… my first impulse was to think of the pint of black cherry choco chip as a “who.” Which is the point, ya know? #copywriting @vanleeuwenicecream.bsky.social
It’s Winter Solstice. Each day, we get 1 min more of sunlight. I used to barely acknowledge it. But 1 year, teens in my neighborhood asked us to put lit candles outside at dusk. We walked around, looking at them. Some of us friends, some of us strangers, together celebrating a sliver of light.
Robert F. Kennedy Jr.'s campaign manager and daughter-in-law Amaryllis Fox Kennedy is making a push to serve as deputy director at the CIA next year — and RFK Jr. is making calls on her behalf, Axios has learned. www.axios.com/2024/12/10/r...
Scoop: RFK Jr. pushes his daughter-in-law for CIA deputy director
Fox Kennedy spent nearly a decade at the CIA in her early career.
axios.com
Never forget this legendary moment from the Eras Tour stop in Cincinnati
Presenting Biscuit. This girlie’s owner passed away, and she needs a home. 🙏