I’ve built 3 startups before PostHero. One I sold. One was okay. One failed. Each one taught me something different about growth.

Last Wednesday I hosted a founders meetup in Bali. One question for the room: what’s your best distribution channel? 6 founders. Different products, different audiences. But almost every answer came down to 2 things. SEO or social media. Here’s what stuck with me.

You can now run your whole content workflow from Claude. PostHero MCP is live: write posts in your voice, make carousels and reels, check what’s performing. Setup takes 30 seconds: Customize → Connectors → Add custom connector → name it PostHero → paste mcp.posthero.ai/mcp

This tweet was written and scheduled without opening a single app. I just asked Claude. It's connected to PostHero through MCP, so it drafts, schedules and checks my analytics right inside the chat. Setup takes 1 minute: add mcp.posthero.ai/mcp as a custom connector in Claude.

1,964 posts were created in PostHero last week. Almost 2,000 in a single week. When I started, that number sounded impossible. Grateful for everyone who trusts PostHero to run their content.

The most valuable thing I’ve built isn’t a product. It’s an audience. I’ve built and sold a few products. Focus. Kepler Leads.

7 *spicy* personal brand tips I’d give any founder starting from zero:

10 signs a creator used AI to write their post. Once you see these, you can’t unsee them.

In 2022 I sold my startup Focus. It grew almost entirely on SEO. And SEO worked. But looking back, I made one big mistake.

The person you will be in 12 months depends on: - The content you consume - The posting schedule you follow - The people you surround yourself with - The engagement habits you cultivate - The conversations you participate in I'd add one more: The LinkedIn presence you build.

I can spot AI content in 3 seconds. [And it's killing your credibility] Here's what gives you away:

Ran a founders meetup last week. One thing stood out. Around 80% of them struggle with the same thing: marketing.

Doing my best today. This is my best today.

I moved to Bali 6 years ago, at 34. No friends here, no experience doing this, just a pull to try it. Here's what I've learned since:

My biggest mistakes building PostHero:

Here's a really difficult lesson to learn about social media growth: When you put follower count first, you won't even notice the trade-off.

A day in the life of a solo founder in Bali (6 years here): 6:30 - rice field walk before I touch my phone 7:30 - gym, then a proper breakfast 9:00 - deep work on Posthero while the US sleeps 12:00 - lunch with founders, always someone mid-launch 13:00 - back to shipping, one client call

Someone asked on reddit which businesses are actually thriving in this economy. 600+ replies. I read through them, and the pattern is not what tech people want to hear. Almost every winner had 2 things in common.

Light Sunday. Some content, some strategy, some coffee. The good kind of work.

Finally back to beach volleyball. Two hours on the sand, no phone, no business. Best stress release there is.

Getting my first 10 PostHero customers was easy. They came from content, back when I had 400 followers. Getting the next 100 to pay is the hard part. Reach isn't my problem anymore. Turning trials into paying users is. Funny how the challenge completely changes once the first one's solved.

New PostHero record: 4,000 Google clicks in 28 days 📈 Spent months on SEO wondering if it was working. Turns out it was. Slow, then all at once.

My life in Bali is boring on paper: • Up early, rice field walk, no phone • Deep work on PostHero while the US and Europe sleep • Lunch with founders building real things • Gym, padel, or volleyball most afternoons • Same small circle of friends • In bed early, genuinely happy about it

I can't stop thinking about this shift in founder journey in 2026. A personal brand will make or break your startup:

Everyone's proud of automating their content right now. "We automated our entire content pipeline." I've talked to dozens of successful founders. That line is mostly a marketing hook!

My most unexpected source of inspiration this week: cutting things out. 2 things did it:

Chilling while my AI agents grow my SaaS to $10k MRR.

I caught myself spending 40 minutes on a single post yesterday. Prompted it. Humanized it. Scored the hook. Ran it through an AI detector. Rewrote the opening line four times. Then I read it back and realized I still had nothing to actually say. I'd polished a post that was empty to begin with.

My first 5 Posthero customers all came from content. Not ads. Not cold outreach. Not a launch. Just posts on X and LinkedIn. Here's the part people don't expect: I had around 400 followers on X at the time. That's nothing. No viral posts, no big audience, no algorithm hacks.

New editor in PostHero. The idea is simple. You write once and manage all your accounts in a single view. No jumping between tabs for each platform. Made a quick video showing how it works. You can check it our here: posthero.ai