Alcohol harm isn’t just local. Large producers extract significant profits from low income countries, while communities are left with the health and social costs - including ongoing concerns about human rights within parts of the supply chain. A must watch from @ias.org.uk 🔽

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Last year the North East saw the largest reduction in England in alcohol-specific deaths. Some green shoots but deaths remain well above 2019 levels. Awareness of risks combined with national action on price, promotion and availability is still essential. @ias.org.uk @aha-uk.bsky.social

1/2 Alcohol causes serious liver damage – often before people realise. Kelly, 40, from Washington, was drinking daily by her twenties. In 2019, doctors told her liver was close to failing. She had developed fibrosis, early scarring that can progress to irreversible cirrhosis.

1/2 For many people, cutting down on alcohol intake starts with a moment of clarity. For Chris, it was a radio advert about alcohol units that made him pause and realise how much he was drinking - before also encouraging him to reduce his intake.

1/2 New blog from @ias.org.uk highlights the importance of closing the price differential between the on and off trade. Dr Damon Morris sets out the importance of alcohol paradox: reducing shop (off‑trade) alcohol sales could add £2.5bn to UK GVA ...

It’s Stroke Awareness Month - a reminder that drinking alcohol regularly increases blood pressure and damages blood vessels, raising the risk of stroke. Reducing how much you drink lowers that risk. Find out more at ReduceMyRisk.tv @thestrokeassoc.bsky.social @ias.org.uk @aha-uk.bsky.social

A&E isn’t just where violence is treated -it’s where it can be prevented. This powerful blog explores how Violence Prevention Teams are reaching people at moments of acute vulnerability,improving outcomes & reducing pressure on the NHS. A must read by Prof Simon Moore 🔽 www.ias.org.uk/2026/04/21/h…

How Violence Prevention Teams in A&E are supporting patients, improving access to healthcare for vulnerable groups, and saving the NHS money - Institute of Alcohol Studies

Violence Prevention Teams in A&E are transforming care for patients affected by violence - improving access for vulnerable groups while reducing repeat visits. New research shows they not only…

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1/2 Public concern about alcohol in the North East remains consistently high. Around ¾ of people say alcohol is a big problem – nationally and locally.

Alcohol harm isn’t just about health. Production uses huge amounts of water and damages land and food systems - often in poorer countries - while Big Alcohol extracts profit, reframed as “culture” or “tradition. A must watch from @ias.org.uk 🔽 youtu.be/Rwzz1p1P1Kw

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A&E isn’t just where violence is treated - it’s where it can be prevented. This powerful blog from @ias.org.uk shows how Violence Prevention Teams reach people at moments of acute vulnerability, improving outcomes for people and the NHS. A must read by Prof Simon Moore 🔽 shorturl.at/s7vyj

How Violence Prevention Teams in A&E are supporting patients, improving access to healthcare for vulnerable groups, and saving the NHS money - Institute of Alcohol Studies

Violence Prevention Teams in A&E are transforming care for patients affected by violence - improving access for vulnerable groups while reducing repeat visits. New research shows they not only improve...

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1/2 April is Bowel Cancer Awareness Month. Alcohol causes at least 7 types of cancer, including bowel cancer. Medical evidence shows that the cancer risk from any level of regular drinking is higher than many people realise. Dr James Crosbie explains how alcohol causes cancer 🔽 youtu.be/uhovmH9_J3c

Alcohol use is rising rapidly in many low and middle-income countries - and so is the harm. What industry calls “growth”, public health recognises as a growing crisis. A concise and important watch from @ias.org.uk 🔽 youtu.be/C5zV8wXb5UI

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1/2 Sheridan from Jarrow was diagnosed with breast cancer. After her diagnosis, she began reading more about risk factors – and was shocked to learn that alcohol causes breast cancer. Like many people, she hadn’t previously been told this.

Evidence shows alcohol is a carcinogen. When it’s broken down in the body, it produces acetaldehyde - a toxic chemical that damages DNA. Over time, this raises cancer risk, even with regular low-level drinking. #AlcoholIsToxic 🔽 www.reducemyrisk.tv @ias.org.uk @aha-uk.bsky.social

Alcohol causes at least seven types of cancer, including breast cancer. Macmillan Lead Cancer Nurse Caroline Tweedie explains that drinking alcohol - even at low levels, increases breast cancer risk. People have the right to know this information. youtu.be/wdiKgb89hEE #ReduceAlcoholHarm

Alcohol and breast cancer - A nurse's perspective

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1/2 In difficult moments, alcohol doesn’t solve the problem- it often adds to it. After losing her mum, Vikki from Newcastle found herself drinking to cope with grief. She chose to stop - and says going alcohol-free has transformed her overall wellbeing.

Alcohol harm is not confined to the UK. Big Alcohol draws significant profits from low-income countries, exporting alcohol related harm while wealth flows out. Alcohol brands sometimes draw upon local culture and tradition, masking commercial exploitation. A must watch from @ias.org.uk 🔽

1/2 April is Bowel Cancer Awareness Month. Alcohol causes at least seven types of cancer, including bowel cancer. There is no “safe” level of drinking - risk rises with consumption. Cutting back can help lower future cancer risk. In the NE, people in midlife are more likely to drink at higher...

1/2 Eight in ten North East adults say alcohol is a big problem regionally and nationally. Cheap, high strength alcohol from shops continues to drive harm - from cancers and liver disease to crime, disorder and rising dependence.

Alcohol harm affects families, services and communities across the North East - but earlier support can make a real difference. Clear information and honest conversations help people recognise risk and seek help sooner. Read more here 🔽 www.fresh-balance.co.uk/balance

Alcohol harm is global.Big producers extract huge profits from low-income countries, while communities are left with the health & social costs - & reports continue to highlight ongoing concerns about human rights issues in parts of the supply chain.A must watch from @ias.org.uk youtu.be/C5zV8wXb5UI

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An excellent interview with Dr Sharon Cox of @ucl-targ.bsky.social where she explores what is addiction and how to understand the harms from this and why language also matters www.bbc.co.uk/sounds/play/...

The Easy Wellness Podcast with Vinny Hurrell & Cate Conway - Series 3 - Our 'ADDICTION' episode. Help and guidance on how to address addiction behaviours - BBC Sounds

Dr Sharon Cox, from Behavioural Research UK explores how addiction impacts our wellness.

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1/2 Alcohol causes at least seven types of cancer- but the right policies could change that. A powerful new blog from @ias.org.uk, with Keegan Lawrence and Dr Adam Sherk (@uviccisur.bsky.social) exploring how health warning labels and minimum unit pricing could prevent thousands…

1/2 Despite the largest fall in alcohol deaths, the North East continues to have the highest rates in England. Reducing alcohol harm means easing pressure on health services and strengthening communities. Carlie’s story shows that positive change is possible 🔽

Sheridan from Jarrow was diagnosed with breast cancer. After treatment, she cut down on alcohol, improved her diet, and focused on her health to lower the risk of cancer returning.

Sheridan: It was a big shock to be diagnosed with breast cancer.

Mum Sheridan Dixon, 62, from Jarrow, was diagnosed with breast cancer last August. She had surgery in September at the QE Hospital Gateshead and finished further radiotherapy treatment in January…

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The problems are clear. Alcohol is too cheap, too heavily promoted and too readily available. This drives consumption and harms, with the North-East of England suffering disproportionately 🔽

The self-regulatory system for alcohol marketing isn’t protecting people. Research shows alcohol advertising can normalise drinking and is linked to earlier uptake among children. Karen from Newcastle has lived experience of alcohol dependence - and believes these ads should be restricted 🔽

The NE is affected more by alcohol harms than any other English region. Alcohol is linked to over 200 medical conditions - People have a #Righttoknow about the risks of alcohol – this is why alcohol health labelling is so important 🔽

April is Bowel Cancer Awareness Month. Alcohol is a key risk factor - yet only 1 in 3 people in the NE associate alcohol with cancer. Dr James Crosbie explains how alcohol can cause at least 7 types of cancer youtu.be/uhovmH9_J3c #BowelCancerAwarenessMonth #PublicHealth

Dr James Crosbie on alcohol and cancer risk (short)

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Alcohol does not just cause harm in the UK. Alcohol companies draw vast profits from low-income countries, meaning that alcohol harms accrue in those nations, while the profits flow out into the hands of Big Alcohol. This is a must watch from @ias.org.uk 🔽 www.youtube.com/watch?v=hwtM...

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