I'm hiring a Principal Content Designer for my team in London to help build Wise Assistant. If you're excited by prompt design, language models, working closely with your customers, and agentic design, give me a shout. We'd love to meet you! 💚 wise.jobs/job/principa...

Principal AI Content Designer, Wise Assistant

wise.jobs

In which I sound off about my concerns with the debates around design increasingly centring on prototyping rather than the broader potential of a systems-based approach. (Content designer goes ranting on a Sunday vibes ✌️) benvsthemachine.substack.com/p/the-protot...

The prototype trap: how designers are accidentally undermining themselves on AI

That’s right, friends — it’s time for another hot take. Grab a stick, spear a marshmallow to roast, and settle in for another designer sharing another rant.

benvsthemachine.substack.com

We've had a lot of projects recently where we need to use content as knowledge for LLMs. As a content designer, it's been important to learn how this differs from designing content for humans. I've put together our process and principles for any teams working on the same: medium.com/@bendaviesro...

Designing and Optimising Content for LLMs

Get a feel for what using content as knowledge within an AI project means in terms of how it’s structured and written.

medium.com

Sharing a stream of consciousness on the whole "seat at a table" thing in Content Design and where I'd love to see the discourse evolve… (I know, another thought piece) medium.com/@bendaviesro...

Everything you need to consider when it comes to designing icons and imagery for a global product, from animals and food to symbols and gestures… medium.com/@bendaviesro...

Crafting global UX: Your localizability checklist for images and icons

Designing icons, illustrations, and other imagery for a global product? Here are some things to keep in mind to ensure your visuals…

medium.com

Here's an hour long workshop you and your team can try out to learn about AI tools, reflect on how you write, and discuss the difference between human written text and generated text. medium.com/@bendaviesro...

AI workshop: Reflecting on how you write, how AI writes, and tone in the age of generated text

Here’s a workshop to get you and your team reflecting on how tone impacts generated text, through the lens of your own unique voice

medium.com

Yes, I'm biased, but I've seen plenty of evidence that content designers are among the most successful folks in using AI. Why? We understand context. Here's a content design review to help you learn to use AI more successfully, like a content designer. bendaviesromano.medium.com/stuck-with-t...

Stuck with terrible generated copy? You need to use AI like a content designer

No more robotic AI content. Learn to apply a content designer’s mindset to how you use AI for better text, even if you’re a PM or engineer.

bendaviesromano.medium.com

On Mondays, we post hot takes asking folks to please, for the love of our craft, take the discourse deeper than em dashes and semi colons. ➡️ medium.com/@bendaviesro...

As a writer, I don’t care if you write with AI

AI isn’t killing writing. People writing without perspective or intention are the real issue. We need to shift the discourse from em dashes.

medium.com

Fancy joining us in helping all of our customers get quick and efficient help and get the most out of Wise? Love finding ways to use AI as part of your work and to have a positive impact? Good news – I'm looking for you! Check out our new Senior Content Designer role. wise.jobs/job/senior-c...

Senior Content Designer, Getting Help (Support)

wise.jobs

Hi friends, sharing this 100-point AI skills framework for UX folk and content designers that I'm using with my team. For those who feel like you've been thrown onto the AI train without any guidance. Hope it's useful. medium.com/@bendaviesro...

100-Point AI Skills Framework for UX Content Designers

Here’s a comprehensive framework to help you track your development, identify skill gaps, and take control of your learning.

medium.com

Looking forward to judging AI tomorrow (because it’s long overdue) with a superb panel as part of London Design Festival with Ustwo and Dezeen. Hope to see any London-based folks there! www.dezeen.com/eventsguide/...

Judging the Machine

Dezeen has partnered with Ustwo to host a talk on 16 September in London, exploring the growing role of artificial intelligence (AI) in the design industry.

dezeen.com

Why AI is driving innoflation, not innovation, in which I try articulating (one of) my issues with a lot of the AI discourse right now. ➡️ bendaviesromano.medium.com/ai-is-drivin...

AI is driving innoflation, not innovation

AI is fueling profits for companies, but are users seeing the benefit? Learn why this trend, called “innoflation,” isn’t true innovation.

bendaviesromano.medium.com

A long, but hopefully very useful guide to approaching AI with a system design mindset to get more reliable and consistent output, featuring a bunch of examples. ➡️ medium.com/@bendaviesro...

Designing systems, not prompts: A complete guide to making AI actually work with systems thinking

By breaking tasks into scope, inputs, process, rules, output, and evaluation, turn fuzzy requests into reliable, consistent system prompts.

medium.com

"AI isn't here to give you everything you want. It's here to give you what it can." – loved this piece from Ilinca Apolzan, feat Kris Jenner medium.com/@fluturelle/...

“You’re doing amazing, sweetie” — except in ChatGPT

How Kris Jenner broke AI, or at least my ChatGPT session.

medium.com

Sharing some of what we've been doing with our superb Design team at Wise to get hands-on with AI, featuring an educational (and slightly sassy) Prompt Coach. ➡️ medium.com/@bendaviesro...

From playtime to practice: Designing AI with the Prompt Coach

How Wise’s new AI Prompt Coach is helping our designers infuse their crafts into their prompts.

medium.com

After several conversations with product teams over the past few weeks, I needed a framework to guide discussion on when AI is a suitable technology for a user-facing product or feature. So, if it's helpful for you, here's the 5-gate framework I'm trying. bendaviesromano.medium.com/is-ai-the-ri...

Is AI the right solution? A 5-gate framework to help decide.

Use this 5-gate framework to evaluate if AI is the right solution for your product. Learn how to weigh the risks, costs, and benefits of AI…

bendaviesromano.medium.com

Just a not-at-all-heavy and super-duper-casual Sunday evening post about how I'm talking to my mum about AI after seeing the state of her Facebook and Instagram feeds, in case you need it for your folks too. medium.com/@bendaviesro...

Mum, we need to talk about AI

Your mum’s Instagram feed isn’t ‘social’ anymore. It’s engineered for engagement. Here’s how to explain AI on socials without falling out.

medium.com

Are there too many hot takes and thought pieces on AI and UX out there already? Absolutely. Can I stop myself from sharing my own thoughts on the topic, regardless? Absolutely not. Here's another for you. bendaviesromano.medium.com/prompting-is...

Prompting is designing. And designers need to lead.

Forget “prompt hacks.” Designers have the skills to turn AI from a gimmick into a powerful, human-centred tool if we take the lead.

bendaviesromano.medium.com

Really enjoyed Freddie's exploration on using Claude Code for Analytics. As a designer who *needs* access to data, this makes it feel extremely accessible if you're in an environment with limited analytics resources. Check it out ➡️ medium.com/@freddierobi...

Claude Code as a Data Analyst: From Zero to First Report

Here’s the master prompt I used to turn Claude Code into a junior analyst

medium.com

My new favourite thing is on video calls with folks who spend the whole meeting on Slack or Figma (or that one time, vibe coding Pac-Man), I turn off any AI meeting companions, inform them at the end that they're sending over the action points and notes, and then leave before they object. ❤️

Sharing a full outline and exercises for an hour-long workshop on bias in AI, with an example run-through. This is intended to educate others about the inherent bias in AI, and to get the discussion going in your teams about what you can do to combat it. bendaviesromano.medium.com/ai-workshop-...

AI workshop: Investigating, discussing, and prompting against bias in GenAI

Explore inherent biases in AI text and image models. This workshop provides exercises and insights to understand and mitigate inherent…

bendaviesromano.medium.com

Tired of seeing prompt hacks? Same. So I did a little test to see whether "take a deep breath", "do it or else", and "write the best text ever" work, or if they sabotage output. ➡️ medium.com/generative-a...

Prompt hacks: Hype, helpful, or harmful for writing with AI?

Let’s test popular AI prompt hacks to determine their actual effectiveness and impact on AI performance. Discover the truth behind the…

medium.com

I (unsuccessfully) tried to build a language learning game with Lovable, and wanted to share a few things I learned as a UX person. In case it’s interesting: uxdesign.cc/from-zero-to...

From zero to app with AI: Lessons from a UX designer

A UX content designer without any technical knowledge puts all their prompting skills to the test to see what’s possible…

uxdesign.cc

This is ESSENTIAL reading for any content design org. If you’re building a product for more than just you and your friend who has the same background as you, you need the perspective of folks in the field like Oleksii. www.smashingmagazine.com/2025/07/why-...

Why Non-Native Content Designers Improve Global UX — Smashing Magazine

Ensuring your product communicates clearly to a global audience is not just about localisation. Even for products that have a proper localisation process, English often remains the default language fo...

smashingmagazine.com

I LOVE this Content Design-first approach to testing out the capabilities of a new language model. A must-save checklist from Ilinca Apolzan 💡 medium.com/@fluturelle/...

Breaking in a new AI model (like a pair of Doc Martens)

How to figure out what ChatGPT, Claude, or Gemini are actually good at before trusting them with your work

medium.com

Sharing a nice little way I've been using NotebookLM to help generate podcasts on topics I want to learn about. Helpful if it's impossible to find time to dedicate to your learning and development. bendaviesromano.medium.com/cant-find-th...

Can’t find the time for learning? Use NotebookLM to create custom educational podcasts.

Catch up on your reading and learning by generating personal podcasts to listen to on the go with the help of Google’s NotebookLM.

bendaviesromano.medium.com

Here’s a template for writing some strong system prompts that’ll help you get more reliable, useful output while guiding you through the context necessary. Infused with alllll the good content design thinking. medium.com/@bendaviesro...

Tired of bad prompts and inconsistent output? Use this template.

A tried-and-tested format to write prompts that generate reliably consistent output from AI tools. ChatGPT, Gemini, Claude and more.

medium.com

Sharing a prompt that I’ve shared with my team to help make written text clear, concise, and easy to understand by a broad audience. Infused with some good old fashioned content design thinking. bendaviesromano.medium.com/heres-a-prom...

Here’s a prompt to make your writing clear, concise, and simple to understand

From the brain of a writer who has been editing text for 15+ years. Use with ChatGPT, Gemini, Claude, or other AI writing tools.

bendaviesromano.medium.com

Must read from Ian Richards, I've revisited this every day this week: "The power shift in content design: AI isn’t replacing us — it’s making us more essential" medium.com/design-bootc...

The power shift in content design: AI isn’t replacing us — it’s making us more essential

Introduction: Setting the stage

medium.com

Sharing some practical tips for UX folks to take the lead in the UX-Product relationship, including my favourite, using a "behaviour-to-metric chain" to frame user wins as business wins. ➡️ bendaviesromano.medium.com/beyond-the-w...

Beyond the wireframe: Practical tips for strategic UX-Product partnership

UX friends, we’re brilliant at mapping out user flows, figuring out the complexities of what to communicate and how so that folks can get…

bendaviesromano.medium.com