BIMI Group

@bimigroup.bsky.social

The AuthIndicators Working Group. We're shaping email security standards, including BIMI, to enhance brand visibility and trust online. https://bimigroup.org

The BIMI lps (Local-part as Selector) tag doesn't just support multiple logos. It can also limit BIMI to specific sender addresses like newsletter@ or support@, preventing every employee mailbox from inheriting your brand logo. Read more: bimigroup.org/how-the-bimi... #Branding #BIMI

How the BIMI lps Tag Lets You Display Different Logos - BIMI Group

Learn how the BIMI lps tag allows organizations to display different logos based on the sender's email address using DNS alone.

bimigroup.org

Do your emails show your people or your brand? That’s exactly what the #BIMI avp tag decides. avp=personal → show a personal avatar if available, falls back to BIMI avp=brand → always show the brand logo This helps inboxes reflect the identity you want to show bimigroup.org/understandin...

Understanding the avp tag in BIMI records - BIMI Group

Learn how the BIMI avp tag guides mailbox providers in choosing between personal avatars and brand logos.

bimigroup.org

Why should you implement #BIMI? BIMI enables brands to have control over the logos displayed with their email. It is important to know that BIMI is not a security solution, although it requires the use of strong email authentication solutions like #SPF, #DKIM, and #DMARC at enforcement.

Frequently asked question: Q: Do I need DMARC at enforcement on my Apex and Subdomains? A: Yes, you need to ensure that all your domains will be supported with an enforcement policy if you would like BIMI to be eligible for display. Enforcement means a quarantine or reject policy is configured.