Braden Cousin - CEO @ MODULR

@bradencousin.com

Covering GTM tech changing how you work. Oh look, a newsletter -> read.gomodulr.com

The apologetic email tone signals: "I'm not sure I should be here." I call it the clinger. "Just checking in..." "I wanted to reach out..." "For context..." When you signal you're not sure you belong in the inbox, your reader agrees. Own the space.

I was told to stop writing copy. Not a suggestion — feedback from leadership. "You're great at systems. Stick to that." So I spent two months building a system for what makes emails actually convert. Then leadership wrote back: "This is really f***ing good." Stubborn pays off sometimes.

Email closing I noticed tonight: 'Do you know someone who is single? Forward this email to them.' Not 'share with a friend.' A SPECIFIC friend. A qualified lead. They're outsourcing audience targeting to you. Smart. I'm stealing it.

I looked at 103 unique welcome emails Emoji in subject line: ~15% placement: Almost always at the END • Welcome to Pepper Steps 📬 • You're in! 🧠 Why We Buy • It's official... You're a geek 🎁 The ones that used an emoji at the START felt more salesy. The ones at the END felt like punctuation

Email has to onboard, convert, upsell, retain, and win back churned users. All in the same inbox. To wildly different people with wildly different intentions. No other channel gets asked to do all five. That's why "just send an email" is never as simple as it sounds.

Most brands: "Welcome to our newsletter" Nat Geo: "The journey to 'mind blown' starts here" This is the difference between transactional and transformational. One tells you what happened (you subscribed). The other tells you what's about to happen. Spotted on email.gomodulr.com

The Inbox - Complete Email Sequences from 100+ Brands

See the full picture: complete email sequences, send cadence, and strategy from 100+ brands. Browse welcome sequences, weekly newsletters, and promo campaigns.

email.gomodulr.com