Can Sustainability Save the Accounting Profession? A study of 366 business students shows sustainability assurance attracts prosocial Gen Z talent. The paper discovers how purpose-driven recruiting could solve accounting's talent shortage.
Can Sustainability Save the Accounting Profession?
A study of 366 business students shows sustainability assurance attracts prosocial Gen Z talent. The paper discovers how purpose-driven recruiting could solve accounting's talent shortage.
businesssciencedaily.com