Been making Gabaron Matcha for a week now. 🥰 A lot more bitter than Aoarashi, with ever so slightly astringent bite. I actually got this online because of the health benefits--Gabaron matcha has been developed to contain more GABA, which can help calm nerves.
I like how we are still framing this as "struggling to combat misinformation" or clumsiness, as opposed to what it is: a conscious if sloppy effort by a wealthy right winger to undermine journalism and his ideological enemies the press is so close to getting it
Verified Accounts on X Spread 74% of War Misinformation
'This is another nail in the coffin for X' among advertisers.
adweek.com