As part of our Turn the Corner campaign we have shared the story of cancer survivor Wendy and her daughter, Amy. Campaigns featuring real people build trust, create empathy & show that positive behaviour change is achievable. www.mirror.co.uk/news/health/...

'Smoking nearly killed me twice now I'm going to be a gran'

Wendy Robinson's decision to quit smoking saved her life seven years later when she was diagnosed with lung cancer

mirror.co.uk

Cigarette packets have a cancer warning - why not alcohol or unhealthy food? Our research found that while the majority of people in HNY know that smoking causes cancer, less than 40% know that alcohol & obesity also cause cancer. People deserve clear information to make informed choices.

In our region, 45% of people think the food environment is the main contributing factor to obesity. Reducing the impact of marketing remains a key priority for the CfE & @oha-updates.bsky.social. The growing exposure of children to junk food adverts is a concern & a driver of rising obesity rates.

New modelling by @tcrgbath.bsky.social & @sarg-scharr.bsky.social shows the impact a polluter pays levy could have, raising up to £4.9 billion over 5 years💰 The modelling shows the policy could also prevent up to 10,000 hospital admissions & save almost 44,000 years of life over a 20 year period.

Tobacco Control Research Group@tcrgbath.bsky.social · 2mo ago

A #PolluterPays levy and tobacco price cap could cut smoking deaths, reduce hospital admissions, and raise £billions in tax revenue. A new study by TCRG and @sarg-scharr.bsky.social has shown that such a scheme could have significant #PublicHealth benefits in the UK. doi.org/10.1016/j.so...

It’s positive to see the progress that is being made to tackle smoking in pregnancy across HNY, with smoking at the time of delivery rates at an all-time low of 5%. Amy from Hull quit smoking alongside her partner, to make sure her baby doesn’t grow up in a smoking household like she did.

Our research shows that 78% of people in Humber and North Yorkshire agree that alcohol labels should carry health warnings. While we’re used to seeing information and warnings on food and tobacco, alcohol remains a major exception. But the public's message is clear: we have a right to know.

People don’t live nine-to-five lives which is key to driving real behaviour change. That’s why smokers across Yorkshire and the Humber are being offered six months free access to the Smoke Free app. Hear from Richard in Bradford who explains why it worked for him.

Behind the Tobacco and Vapes Bill are millions of lives saved - including many here in Humber and North Yorkshire. Amy from Hull explains the personal impact of this legislation and her peace of mind knowing her children will be protected.

Alcohol has never been more available - or more affordable. Alcohol is now available at the tap of a button, delivered in as little as 30 minutes, and often accessible 24 hours a day through online platforms. alcoholchange.org.uk/get-involved...

Maintaining a healthy weight is not simply about willpower, but about navigating a system that encourages overconsumption. Every day, price promotions, advertising and product placement lead us towards high fat, salt and sugar options, shaping what feels normal.

Since our Turn the corner campaign launched, people across Yorkshire have shared their quit smoking stories. Wendy who features in the TV and radio ads & her daughter spoke to the BBC about how smoking has impacted her family. www.bbc.co.uk/news/article...

The link between stress, mental health, and the coping mechanisms people turn to can see an increase in the consumption of alcohol, smoking & unhealthy food. When stress becomes chronic & mental health is strained, people find ways to 'cope’ that provide short-term relief but long-term harm.

🚨Big news! 🚨 We are delighted that the Tobacco and Vapes Bill has cleared Parliament, paving the way for the UK to introduce a smokefree generation and bring an end to tobacco-related harm in the years to come.

In Y&H region, almost 40% of year 6 children are classed as overweight or obese - higher than national average. Making it easier for children to access healthy food through more nutritious school meals could help to support a more balanced diet. www.bbc.co.uk/news/article...

Tobacco, alcohol, and unhealthy food and drink remain the 3 leading causes of ill health across Y&H. Many of us know they’re harmful, but what’s often overlooked is how these harms overlap. When more than one of these products is involved, the impact on health doesn’t just add up - it multiplies.

“Everyone knows someone who has been affected by tobacco harm.  Every cigarette steals on average 20 minutes of life – that’s why campaigns like ‘Turn the Corner’ are so important.” Scott Crosby sums up exactly why our Turn the Corner campaign is so important to encourage people to quit smoking.

So fantastic to see @cfex.bsky.social's Turn the Corner campaign launch today.🚭 The campaign shares the powerful stories of Wendy & Amy Robinson, mother and daughter, who both quit smoking to improve their health. 👀Look out for the campaign across TV, radio & social media in Yorkshire & the Humber

HNY Centre For Excellence@cfex.bsky.social · 4mo ago

Today marks the launch of our Turn the Corner campaign across Yorkshire and the Humber - encouraging the region’s 562,000 smokers to make a quit attempt. Two powerful stories. One life-saving message.

Today marks the launch of our Turn the Corner campaign across Yorkshire and the Humber - encouraging the region’s 562,000 smokers to make a quit attempt. Two powerful stories. One life-saving message.

As we prepare to launch our stop smoking campaign, we’re reminded of the power of a shared vision to tackle the three biggest drivers of preventable ill health. Too many lives are lost by tobacco, alcohol and obesity. The greatest harm is experienced in our most disadvantaged communities.

It's Bowel Cancer Awareness Month. According to CRUK, 54% cases of bowel cancer are preventable. Alcohol, smoking & obesity are key modifiable risk factors but only 37% of people in NYH know that factors like obesity are linked to cancer. www.cancerresearchuk.org/about-cancer...

Bowel cancer

Bowel cancer means cancer that starts in the colon (large bowel) or back passage (rectum). It is also known as colorectal cancer.

cancerresearchuk.org

A new financial year is a good time to check in on what funding the government has committed to tobacco control. 💰🚭 Thanks to the ASH policy team for this helpful table. 😄

Yesterday, the wonderful faces behind our Turn the Corner campaign were interviewed by ITV. 🎥 Wendy and her daughter Amy are sharing their experiences to inspire people across Y&H to quit smoking. www.itv.com/watch/news/m...

The latest data from NHS England shows that the number of women smoking during pregnancy across HNY continues to be at record low levels. The SATOD rate for 25/26 so far is the lowest ever recorded since data collection began.

Obesity is a key driver of health inequalities in our region resulting in reduced life expectancy and illness. Our research found that 73% of people in NYH support measures like clearer nutritional labelling. We need a clear strategy to tackle obesity and the unhealthy food that drives it.

Our research shows that only 37% of people across our region associate alcohol with cancer. Alcohol is a class one carcinogen but awareness of harm is low. We need a national alcohol strategy to give people the information to make an informed choice. www.dailymail.co.uk/health/artic...

The cancers caused by drinking alcohol, from bowel to lung and liver

According to health experts, alcohol consumption not only raises the risk of developing cancers, but may also increase the likelihood of these cancers returning.

dailymail.co.uk

It was amazing to see such strong support for No Smoking Day last week, and to hear inspiring stories from people who have quit smoking🚭 Huge thanks to Humber and North Yorkshire Centre for Excellence @cfex.bsky.social for bringing some of these stories together in this video🎥 youtu.be/SJ-BOgaDutw

No Smoking Day 2026

YouTube video by ASH UK

youtu.be

Data shows the rise in people using Stop Smoking Services locally is significantly higher than the increase nationally. Across Yorkshire and Humber as whole, there has been a 22% increase this year compared to 2024/25.

Our research found that there is strong support across HNY for legislation targeted at unhealthy food. Protecting young people from a lifetime of illness linked to obesity and helping them to make informed food choices must be a priority. www.theguardian.com/politics/202...

UK junk food ad ban so diluted it may be largely ineffective, experts say

Exclusive: Report suggests only 1% of annual spend on food and drink adverts will be affected after industry lobbying

theguardian.com

Coming to a screen near you… a new quit smoking campaign. Support is just around the corner 😉 www.bbc.co.uk/news/article...

Grimsby mural to feature in TV stop smoking campaign

The artwork, on Castle Street in Grimsby, was created by an artist known as Stake Art.

bbc.co.uk

This No Smoking Day, Public Health Minister @sharonhodgsonmp.bsky.social celebrates over a million people quitting smoking last year & looks ahead to the smokefree generation, which will protect all future generations from the harms of tobacco 🚭