CharityComms

@charitycomms.bsky.social

CharityComms is the membership network for communications professionals working in and with UK charities. Find out more about us and our membership at www.charitycomms.org.uk

Social media is often described as fast-paced, but what if we thought about it as decision-heavy? Every day, social media professionals make judgements that influence trust, reputation, accessibility and relationships, with much of this work is invisible to others.

As charity communicators, it's easy to carry the weight of everything that's happening around us. The circle of control can help you focus on what you can act on, where you can have influence, and what may be outside your control. Which circle gets most of your energy?

Diagram showing three concentric circles labeled control, influence, and concern with related comms factors in each layer. The control circle includes: How you communicate, workload prioritisation, accessibility in your comms, content and team support. The influence circle includes: Project scope, tone and messaging, internal understanding of comms, stakeholder buy-in, brand consistency, cross-team collaboration. The circle of concerns includes: Algorithm changes, viral trends, the news cycle, budget limitations, audience' reactions and opinions, external noise and campaign reach. *Adapted from Stephen R. Covey's Circle of Control, Influence and Concern model.

No matter how long you've worked in social media, there are some resources you'll find yourself coming back to time and time again. Here are three evergreen resources worth bookmarking to help you find inspiration, create more accessible content and demonstrate the impact of your work.

3 evergreen resources for social media professionals, with CharityComms Social Media Matters logo.

Salary transparency is in the spotlight as the government consults on requiring salaries in job adverts. At CharityComms, we've long championed fair and inclusive recruitment. Every role on our jobs board must include a salary and avoid unnecessary qualification requirements. #MembershipMonday

Green banners and light green circles host text that reads: A job board build for charity communicators...salary transparency, only comms relevant jobs, no necessary qualifications...because meaningful work deserves a fair, honest search. We Show the Salary and CharityComms logos at the bottom with a #MembershipMonday hashtag.

Sponsorship opportunities are available for CharityComms AI Conference: Leading Strategy, Building Skills on 26 Nov. For sponsors, it's a chance to build visibility and demonstrate your expertise to an engaged audience of decision-makers. Get in touch with emma@charitycomms.org.uk to find out more.

Blue microphone on dark background with text inviting sponsors to the CharityComms AI Conference: Leading Strategy, Building Skills on 26 November 2026. Text reads: For sponsors, it’s your chance to: Engage charity leaders and comms decision-makers. Align your brand with trusted, credible learning. Demonstrate your expertise to an engaged audience. Build visibility and relationships that matter.

One of the best things about being part of the CharityComms community is learning from each other. Our members are constantly creating brilliant resources for charity communicators. Here are a few recent reads worth bookmarking👇

CharityComms Community Posts graphic featuring topic tabs including Accessibility, Google Ads, Internal comms and Content, with the text "Helpful tools, guides and insights posted by our members", alongside a green network icon connecting user profiles.

Looking to create a social media policy for your charity but not sure where to start? Our template is here to help you establish an effective and compliant policy. It provides a clear framework grounded in sector best practices, making it simple to tailor to fit your needs: https://bit.ly/3UfFL2Q

Social media policy template

Guide your staff on social media, whether they’re promoting your charity’s work or publishing in a personal capacity, with this policy template.

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Many charity newsletters fall into the same cycle of updates and links. But the best ones build trust, create connection and inspire action. Join Alex Fearon for our next Comms Practice Studio and rethink your charity newsletter with practical, hands-on guidance. Book now: https://bit.ly/49QBOdi

On a purple background, white text reads CharityComms Comms Practice Studio, 23 July, 10:00 - 14:30, Online, #CommsPracticeStudio. In a white banner, a green banner with purple text reads meet your facilitator. In a white banner, purple text has a bio for facilitator, reads: Alex has been building non-profit online communities that drive real-world change for over a decade. At Maybe Later, she helps purpose-led organisations build effective email marketing and fundraising programmes. Underneath a headshot image of Alex, in purple banner with white writing, reads: Alex Fearon, email marketing specialist.

How you deliver your communications says just as much as the message itself. Our latest blog by Derek McRae at Seacourt explores how planet-positive printing can build trust, align with audience values and cut through content overwhelm. Read more: https://bit.ly/4paLw0p

Planet Positive Printing: Benefits for sustainability and brand | CharityComms

This blog shares how we can all print without the guilt by using solutions that are net positive and deliver big brand benefits beyond sustainability goals.

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That's a wrap on our Next-Level Digital Engagement Conference! We spent the day exploring what's next for digital engagement in the charity sector, hearing from experts and sharing ideas with peers. Here are three headlines. We would love to hear your takeaways from the event. Comment below.

Three key takeaways from CharityComms #CCDigital Conference, including: 1. From broadcasting to belonging – Trust is becoming the foundation of digital engagement. As AI, private communities and changing platform behaviours reshape how people connect, meaningful conversations, authentic voices and relationships become more valuable than simply reaching bigger audiences. 2. Being found and staying relevant – Creating content that's easy to discover, answers real questions and is tailored to different audience needs helps the right people find the right message. As AI and zero-click search reshape discovery, clear and structured content is becoming increasingly important. 3. Measuring what matters – Meaningful measurement goes beyond vanity metrics. Focus on the story behind the data, the outcomes behind the numbers and the role digital plays in creating wider organisational impact.

How many open loops do you have? They're the unfinished tasks or decisions that quietly take up headspace, making it harder to focus on what's in front of you. For charity communicators already juggling competing priorities, that mental load soon adds up. Here are four steps to close your loops.

Four steps to close your loops, including: 1. Capture it - Write it down so you don't have to keep holding it in your head. 
2. Decide the next step - You don't need to finish the task, just identify the next action. 
3. Schedule it - Time-block it in your calendar so it stops competing for your attention.
4. Let it go - If it's no longer important, give yourself permission to remove it from your list.