Big SEO News: Chegg is suing Google over AI Overviews. They claim that AIOs have had a "profound impact on Chegg’s traffic, revenue, and workforce":
Chris Long
@chrismlong.bsky.social
VP Of Marketing - I improve rankings through a deep understanding of Google's algorithm and Web technology. MozCon, SMX, BrightonSEO speaker
Advanced Schema SEO: This article showcases how to use "@id" schema to create powerful connections between your site's entities:
Ecommerce SEO Tip: Always analyze your product and category pages with JavaScript turned off. You'll easily spot content that's JS-dependent:
SEO Data Study: By analyzing 80M+ clickstream records, Semrush found NEARLY HALF of users use ChatGPT like a search engine + more insights:
Whoa, OpenAI launched "Deep Research" an AI-agent capable of conducting complex online research. This could automate a TON of SEO research:
SEO Study: This analysis of 1M queries found that links still matter. Data showed links were most important for high volume, local + informational queries:
SEO Case Study: Next time someone tells you to fix your "long title tags", show them this. Using long titles resulted in a +15% increase in visibility:
Holy moly. ChatGPT's Operator will be HUGE for automating SEO processes. Here's their AI agent analyzing competitors to create a content outline:
Technical SEO Tip: Screaming Frog's "JS Word Count %" report allows you to analyze exactly how much JavaScript content your pages have:
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews - searchengineland.com/ecommerce-se... from @chrismlong.bsky.social
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.
searchengineland.com
Advanced Entity SEO: This comprehensive guide explains how entities work, ways Google uses them and tactics SEOs can use to optimize for semantic search:
New Ecommerce SEO article: How to utilize gen-AI to create product descriptions from reviews with Screaming Frog + OpenAI's API:
Retailers, Amazon's SEO is about get totally shaken up. Amazon is instituting new rules that limit keyword usage in EVERY SINGLE product title:
Ecommerce SEO: This visual perfectly captures how dramatically the commerce search results have changed in the past 5 years:
New SEO Study: This data analysis of 10K+ questions found that Google + Bing rankings had the strongest correlation to brand mentions in AI-search:
Excited to see useful updates to Agital's "Google Search Console" SEO extension! It now includes algo update overlays + table comparison data:
SEO Tip: If you're unsure your site is eligible for AI Search, CHECK YOUR LOG FILES! You'll see definitive data that they're crawling your site:
Technical SEO Tip: You can use Screaming Frog's "Custom Search" function to easily identify internal linking opportunities. Here's the process:
SEO Study: New data shows that most major AI crawlers CANNOT EXECUTE JavaScript. Heavy JS-rendering will limit your ability to appear in AI search:
New SEO article: This case study found real data that suggests completely stopping SEO could result in 10-20% traffic declines PER YEAR: www.searchpilot.com/resources/bl...
Huge SEO news: A new Google exploit was discovered that revealed 2,000+ classifiers for click probability, site_quality, consensus + more:
Ecommerce SEO: This is an incredibly smart strategy from Lulus. On categories, they load EVERY SINGLE product variant name, optimizing them at scale:
SEO Tip: I'm now convinced that ranking in Bing is more important than ever. Content that performs well in Bing tends to get cited in ChatGPT Search:
Technical SEO Tip: Any single change made to a URL path results in search engines viewing it as a COMPLETELY DIFFERENT page:
Ecommerce SEO Insight: I've just found evidence that Merchant Center feeds are in fact the PRIMARY DRIVER of Google Product Grid inclusion:
Technical SEO Tip: In order to improve your crawl efficiency, Google recommends hosting as many resources as possible on third-party domains:
New Ecommerce SEO article: Use Screaming Frog + ChatGPT to automate SEO text for category pages. In 10 minutes, this process writes 250 pages:
SEO Case Study: After testing, we found that IT IS POSSIBLE to influence the ChatGPT Search results for your brand. Here's how we did it:
Super interesting SEO article: Chrome's Site Engagement Metrics track the sites users browse and calculate an "Engagement Score" for each one:
Huge SEO news: Google has launched "Search Console Recommendations". Search Console will have automated insights for crawling, indexing + performance: