Clarissa Motta
@claricmotta.bsky.social
Head of Strategy All things digital 👩🏻💻 #marketing #strategy
New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.
Shopify: AI referrals up 197%, but organic search still leads traffic
New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.
searchengineland.com
Professional creators with huge followings can no longer guarantee their audience will see the ads they post, while the work of creators with tiny followings can go viral if their content resonates enough, said Archer.
The Latest Darlings of Social-Media Marketing? Regular People With 500 Followers
Algorithmic changes have pushed brands to spend more of their influencer budgets on budding creators with tiny followings.
wsj.com
This is less true on Substack, and we aim to keep it that way. As a first step, we’re launching a feature with Pangram in the Substack app today. Going forward, you’ll be able to scan text to see how much of it was likely written by hand or with AI assistance.
Against Claudefishing
Building trust in the AI age
post.substack.com
“Taste is when a brand resists market dynamics. Everything AI does tends to be the most-optimised business decision – it’s calculated to maximise value. But simply following market dynamics isn’t an expression of taste. That’s just doing what the market would do”
"Taste is when a brand resists market dynamics"
Alternative title: Taste is having the conviction to do something the algorithm wouldn't
amycoded.substack.com
E aqui vem a virada de chave: o trabalho de quem faz loop engineering está muito mais em definir o critério de sucesso do que em executar. Você deixa de ser parte do fluxo e passa a ser a pessoa que projeta o fluxo. Você para de dar ordens e passa a definir objetivos verificáveis.
Pare de usar prompts. Comece usar loops.
O que os melhores usuários de IA do mundo fazem que quase ninguém ainda entendeu.
dfolloni.substack.com
Para o teste, a Kapwing reproduziu a experiência de um usuário recém-chegado ao TikTok. A empresa criou uma conta do zero e analisou os primeiros 500 vídeos entregues na "Para você", feed principal da rede social.
Estudo revela que 60% do feed "Para Você" do TikTok é AI Slop
Quase 60% do conteúdo do feed "Para Você" de uma conta nova é "AI Slop", concluiu um estudo da Kapwing, empresa especializada em mídia para redes sociais. Publicado no começo do mês, o relatório anali...
tecmundo.com.br
Add a chatbot to your website if your product is hard to evaluate (e.g. has different elements to consider). Avoid if your product is easy to evaluate and has a small assortment size. People will have higher intentions to buy your product when suggested by a chatbot.
O Brasil é conhecido mundialmente por sua riqueza cultural, mas como nós, brasileiros, enxergamos essa cultura? Como a vivemos, na prática? E o que essas visões e vivências de cultura revelam sobre nós? gente.globo.com/colecao/comp...
Cultura no Espelho: como brasileiros enxergam e vivem a cultura brasileira
Estudo inédito da Globo mapeia a relação do brasileiro com a própria identidade cultural
gente.globo.com
New research from Hard Numbers shows one self-published page fooled ChatGPT, Gemini and Claude into reporting a fabricated award.
Gullible Engine Optimisation
You only need one page to plant disinformation about competitors on AI, new Hard Numbers research finds.
hardnumbers.co.uk
Must watch!
Candice Odgers@candiceodgers.bsky.social · 2mo agoScary stories about teens sell. The data tells a different story. After decades studying adolescent mental health, here's what I found: This isn't an anxious generation. It's a resilient one. Let's start treating them that way. go.ted.com/candiceodgers
New research from Kapwing reveals that nearly 60% of TikToks served to new users and children are AI slop. But which categories and tags are the worst affected — and what does this landscape look like to kids? 😳
The TikTok AI Slop Report
New research from Kapwing reveals that nearly 60% of TikToks served to new users and children are AI slop. But which categories and tags are the worst affected — and what does this landscape look like...
kapwing.com
The company is preparing to launch a beta version of a tool for AI-generated TV ads in July, a Disney exec said at an internal meeting, according to an audio recording shared with Business Insider.
Get ready for Disney's big AI ads push
Disney is launching AI-generated TV ads in July. A new tool generates scripts, music, and video to streamline ad creation.
businessinsider.com
“Once connected, Gemini becomes an AI assistant that actually knows your business, having access to your real-world context like customer reviews, customer questions and performance data.”
Google Is Adding Business Profile Tools To The Gemini App
Google is adding a direct Google Business Profile connection and Business notebooks to the Gemini app, rolling out this month.
searchenginejournal.com
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
OpenAI launches product feed ads in Ads Manager beta
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
searchengineland.com
The share of searches generating at least one click fell 9.51 percentage points between 2024 and 2026 (a 22.9% decline), according to SparkToro. This includes clicks to organic results, paid ads, and Google-owned properties such as Maps and YouTube, but excludes follow-up searches within Google.
Google zero-click searches hit 68% in early 2026: Study
Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.
searchengineland.com
These profiles will offer custom collections of brand or creator content, sourced from existing profiles on social and video online platforms www.socialmediatoday.com/news/google-...
Search is moving into an agentic era, where bots may become the primary source of webpage requests. That may increase the importance of making content machine-readable, authoritative, and easy for AI systems to interpret.
Cloudflare: Bots now make up 57% of webpage requests
CEO Matthew Prince expected bots to outnumber humans by 2027. New Cloudflare data shows that the milestone has already arrived.
searchengineland.com
Na verdade, apenas 27% do uso do ChatGPT é relacionado ao trabalho. 73% (!!!) é pessoal.
ChatGPT: Uso pessoal domina, veja o impacto!
Descubra como o ChatGPT é usado principalmente para fins pessoais, e não profissionais, revelando insights surpreendentes sobre a verdadeira adoção da IA.
updateordie.com
Como a IA está mudando a experiência de compra e pode ajudar os e-commerces na Black Friday. Conheça a sexta edição do estudo FlashBlack do Google Cloud. cloud.google.com/resources/co...
Research found that between 81%–90% of Gen Z across the U.K., France, Germany and Spain plan to follow the World Cup. That means the tournament will reach more 18–24-year-olds in Europe than many leading social platforms typically achieve. www.thecurrent.com/marketing/ma...
What the World Cup reveals about European consumers — and why it matters for global brands
Europe’s young adults will be more likely to be watching the World Cup rather than the latest viral dance craze.
thecurrent.com
Reflections on Google Marketing Live 2026 ✅ This is my first time writing an article in English, and I thought why not start with something that genuinely made me think differently. www.linkedin.com/pulse/reflec...
Reflections on Google Marketing Live 2026
This is my first time writing an article in English, and I thought why not start with something that genuinely made me think differently. Many experts are already saying that this year marks a foundat...
linkedin.com
Se você realmente olhar de perto, a maioria dos sucessos da noite para o dia levou muito tempo. Steve Jobs, fundador da Apple
the quality of b2b newsletters on beehiiv is wild nik sharma, codie sanchez, leila hormozi, kyle poyar - 30+ of the best b2b creators all on the same platform beehiiv quietly became the default for serious b2b newsletters x.com/denk_tweets...
Baixe gratuitamente o estudo completo e descubra estratégias, tendências e formatos que realmente funcionam em 2026 com base em dados reais. metricool.com/pt/estudo-ti...
Estudo do TikTok: o que funciona em 2026 (Baixe grátis)
O que funciona no TikTok? Analisamos 2.314.756 publicações e 92 mil contas. Baixe o estudo grátis e descubra dados estratégicos para crescer.
metricool.com
O TikTok ainda é um canal para descobertas: 73% das views vêm do For You. Em 2026, o TikTok publicou 72% mais vídeos e 140% mais posts de imagem e carrossel do que no ano anterior. O resultado foi previsível: mais conteúdo disputando a mesma atenção, com a média de views e interações caindo 31%.
Almost 9 in 10 people across all four generations share photos, videos or memes to stay in touch on Meta's apps.1 The numbers barely shift by age. The act of forwarding a video has become the new "thinking of you." www.facebook.com/business/new...
The Generation Gap Has Closed. Has Your Strategy?
A new global study reveals a profound convergence in attitudes and behaviours across all age groups, challenging the long-held belief in significant generational differences. This demands a fundamenta...
facebook.com
Satellite apps are replacing gated PDFs (and that is great for AEO 👌). Nobody wants to trade their email for a whitepaper anymore. Elena is seeing a rise in interactive, clickable mini-apps - real experiences with a back-end, where prospects enter their own information and get something useful back.
A visibilidade em 2026 depende de ser a fonte de autoridade que alimenta os algoritmos e como o SEO deixou de ser apenas um canal de tráfego para se tornar a infraestrutura de dados que garante que sua marca seja citada, e não ignorada, pelas grandes IAs. 🌐📉 www.tecmundo.com.br/mercado/4129...
A IA não matou o SEO, aumentou o custo de não tê-lo
Opinião do colunista - A IA não matou o SEO, ela o tornou vital: modelos usam o Google como fonte. O foco agora é autoridade e estrutura, sem atalhos.
tecmundo.com.br
