When it comes to nostalgia, no one out-pizzas this Hut in southwest Pennsylvania. 🍕 Locals celebrate the location's preserved retro appearance. @teppercmu.bsky.social's Jeff Galak explains how emotional responses impact consumer behavior, and the power of nostalgia. @us.theconversation.com:
What a western Pennsylvania ’90s-style Pizza Hut reveals about nostalgia
A Carnegie Mellon University marketing researcher explains why the love of a retro Pizza Hut has more to do with the relationships attached to it than pizza.
theconversation.com