📢 New paper just out! www.nature.com/articles/s41... Lack of communication costs lives – researchers now want to change how we warn of natural hazards. Researchers are calling for a change; from mass mailings to personalized alerts that actually get people to act.
How personalized disaster warnings can save lives - Nature Human Behaviour
Natural hazards claim thousands of lives annually, yet warnings often fail to compel action. This is not just a technological issue but also a communication failure. The next leap in disaster risk red...
nature.com