The future of Media AI isn't text generation. It's high-level curation. We need to engineer "Newsworthiness" directly into the code. Here is how we can digitize Editorial Intuition: tinyurl.com/2m4mww7e #MediaTech #AI #Journalism

Cracking the Newsworthiness Code: Why We Must Teach AI to Think Like an Editor-in-Chief

As a tech journalist and editor, I have spent my entire career solving one problem: the nature of news.

blog.betatale.com

We’ve released a major update to Sparks on @betatale.com . You can repost, mention others, and leave comments in Sparks — all to amplify what you share. Grow your community, showcase your expertise to journalists, get featured in the media, and promote your brand and projects. Good luck!

Today’s edition of the Write At Home newsletter will be out shortly. #Copywriters, #journalists, and content #writers, subscribe to get an extensive list of current jobs and opportunities. Includes pitch calls, permanent(ish) positions, and stand alone projects. writeathome.beehiiv.com

Write At Home

A twice-weekly journalist and writer jobs newsletter.

writeathome.beehiiv.com

Loved bringing this idea to life: Speed networking for journalists and Yorkshire businesses: www.yorkpress.co.uk/news/2500007...

Businesses learn how to share their stories at first York event of its kind

Thirty businesses from York and the region met in the city last week to learn how to better tell their stories and gain media coverage.

yorkpress.co.uk

Essential reading, especially if you’re going to Glastonbury! @nujofficial.bsky.social @ruthaddicott.bsky.social Also featuring @stephaniecpower.bsky.social on podcasts; @lindaharrisonpr.bsky.social on networking; @neilmerrick.bsky.social on AI; @rorywrites.bsky.social on student awards

Hello, fellow immigrants! For something I'm writing, I'm seeking out tips from people who moved to London from other countries on how they decided where to live in this fine city. If anyone fits the bill and has thoughts to share, please get in touch. #journorequest

a clock tower with a sherlock logo on it

ALT: a clock tower with a sherlock logo on it

media.tenor.com

Business Insider goes 'all-in on AI,' laying off 21% of staff www.sfgate.com/bayarea/arti...

Business Insider goes 'all-in on AI,' laying off 21% of staff

Business Insider laid off about one fifth of its workforce Thursday, a sweeping round of cuts that affected every department and drew swift criticism.

sfgate.com

Adam Rogers@jetjocko.bsky.social · last yr.

I'm one of a big bunch of journalists who got laid off from Business Insider today. This sucks! Which is to say, I wish the profession I've spent my life chasing wasn't in such chaos. BI does great work, and I hope you'll support the folks still making that happen.

Would you be part of a community that restores trust in science? I'm exploring the idea of building something and would love your input. Please share! forms.gle/LUvmBsw4J9Gb...

Would you be part of a community that restores trust in science?

Public trust in science, technology organizations, and experts is at an all-time low. Science agencies are being sidelined while venture capital pours billions into new technologies faster than we can...

forms.gle

"When I am using AI, I feel it’s good to let the recipients of my work know the extent and the reason why I used it. With disclosure comes choice. It is like food labelling. Customers have the right to know what they are consuming and they can then make informed choices that work best for them."

Nikhil Dey@deydreams.bsky.social · last yr.

To look within and find my honest self and then live from this place of clarity and authenticity will become important as we confront this new challenge of “finding what is real”. This quest for realness that an AI-infused world brings into focus gives me hope. reputationtoday.in/should-i-use...

"One example of a thing that journalists do that language models cannot is come and have this conversation with me" NYT's @benmullin.bsky.social interviewed Every media start-up founder Dan Shipper about his belief that deeper use of AI in writing won’t kill authors, but will make them stronger.

Ben Mullin@benmullin.bsky.social · last yr.

I wrote about Every, which is one of the weirdest and most interesting media companies going right now: www.nytimes.com/2025/05/21/b...

A year ago, Wired’s @stevenlevy.bsky.social wrote an insightful column saying human connection would stay our unbeatable edge. But now @j-amesmarriott.bsky.social of The Times says people even prefer AI to humans, even knowing it’s not real. I shared some thoughts. medium.com/betatale/wil...

Will ‘Being Real’ Still Matter in the Age of AI?

Over a year ago, my favorite Wired author, Steven Levy, made a insightful column that human connection would remain our unbeatable…

medium.com

It seems AI will surpass humans in empathy, patience, and creativity. Maybe the only thing that saves us is becoming a “unique commodity”. Human work will be more valued as a rarity with limited capacity, even if it lacks “factory-level quality”

Totally agree. The rise of AI-generated 'experts' challenges the very foundation of E-E-A-T. If your expert doesn’t exist, you fail on all four counts.

Midnight Communications@midnight-comms.bsky.social · last yr.

Using #AI to create fake experts for your brand = a credibility crisis waiting to happen. AI should support credibility, not manufacture it. Read our agency's take on this troubling trend: bit.ly/44wP44Sv

Amazing. In just a few minutes, I went through a smart briefing and got a ready-made communication plan for @betatale.com — clear, well-structured, and actually useful. Really impressive result!

Stéphane Prud’homme MA, MBA, PhDc, C.Adm@stepru.com · 2y ago

Check out my GPT for comms, marketing, and PR students and professionals: chatgpt.com/g/g-ZltU00p7...

What is luck? A friend of mine defined the secret to success as the formula: the number of attempts multiplied by the “luck factor”. I’ve been exploring this luck formula and breaking it down step by step. blog.betatale.com/the-formula-...

The future of journalism - unless we're prepared to pay for it.

Rachael King@rachaelking70.bsky.social · last yr.

This was just posted by @tbretc.bsky.social on another platform. The Chicago Sun-Times obviously gets ChatGPT to write a ‘summer reads’ feature almost entirely made up of real authors but completely fake books. What are we coming to?

Today on BetaTale, our system flagged a pitch as “probably AI-generated.” That sparked a big conversation: should we even allow AI-written pitches? My take: platforms like ours matter because they bring real human voices. Read it here: medium.com/betatale/why... #AI #PR #Betatale

Why Human Stories Matter in the Age of AI Pitches

How Betatale is responding to the rise of machine-generated content — and why real voices will only grow more valuable

medium.com

The first 100 users, the first 10 pitches, the first media publication — and a lot of behind-the-scenes work on the product. It’s all in our April Product Progress, straight from the lab. medium.com/betatale/apr... #StartupJourney #BuildingInPublic #StartupLife #SaaS #BehindTheScenes #PRTech

Success isn’t just about being smart or lucky. It’s about how many attempts you make and how right your actions are. 💡 I’ve broken it down into a formula. Check it out! 👉 tinyurl.com/yc4je6ye #SuccessFormula #LuckFactor #GrowthMindset #AttemptsAndSuccess #startup

Our first publication created through the @betatale.com is now live in Kallanish Commodities — an industry media covering steel and power materials. Proud to help small, innovative companies share their ideas and vision through earned media, for free. tinyurl.com/yc6b24ev #PR #BuiltWithBetatale