Cardiff University School of Journalism, Media and Culture

@cujournmedcul.bsky.social

We're no longer posting on this account. It remains live for archive purposes currently. Find us: Instagram and YouTube.

Today on Newscast Kemi Badenoch discussed her love of the Marvel, comparing her leadership to a superhero origin story. Kemi is not the first Tory leader to do this. Rishi Sunak also presented himself as a popular nerd, talking about Star War. I wrote about this in Journalism tinyurl.com/49krntzr

Sage Journals: Discover world-class research

Subscription and open access journals from Sage, the world's leading independent academic publisher.

tinyurl.com

If anyone wants to hear me talk about the impartiality of broadcasters, check out Roger Bolton’s latest Beeb watch podcast 👇 I discuss the latest findings of our @cujournmedcul.bsky.social AHRC project with @mattwalshjourno.bsky.social @perkinskeighley.bsky.social @maxwellmodell.bsky.social

@beebwatch.bsky.social · 10mo ago

Ofcom keeps the rules the same — but the game has changed Prof @stephencushion.bsky.social on Ofcom’s decision & what it means for impartial broadcasting. Are we heading for more opinion-led TV and radio? 🎧 Full episode podfollow.com/beebwatch #Ofcom #BBC #Impartiality #Media #BeebWatchPodcast

Thoughtful write-up of our latest audience study in @politicshome.bsky.social. We found the public supports the principle of impartiality, wants more balanced representation of political parties, and believe that more can be done to scrutinise the major political parties. tinyurl.com/yke8pkek

Public Wants More Balanced Coverage Of Political Parties, New Polling Suggests

Voters want more balanced broadcast coverage of political parties to reflect the emerging multi-party system, new research from YouGov and Cardiff ...

tinyurl.com

Last month @mrjamesob.bsky.social was on the BBC’s Media Show and the issue of public understanding of net migration in the UK was brought up and that most people knew it was falling - however our new You Gov poll reveals an overwhelming majority does not know www.theguardian.com/media/2025/o...

GB News viewers more likely to wrongly believe net migration to UK rising, study finds

Research also finds majority of people are against letting politicians front current affairs programmes

theguardian.com

The Guardian has written up our latest research looking at whether or not the public is in favour of politicians presenting news or current affairs programmes - and showing that some viewers are labouring under factual misapprehensions. www.theguardian.com/media/2025/o...

GB News viewers more likely to wrongly believe net migration to UK rising, study finds

Research also finds majority of people are against letting politicians front current affairs programmes

theguardian.com

Is conflict brewing between Culture Secretary ⁦‪Lisa Nandy‬⁩+UK broadcasting regulator Ofcom over politicians presenting like Farage presenting news programmes? Yes. “The BBC emerged as the most trusted broadcaster for news. Just 18% trusted GB News.”

GB News viewers more likely to wrongly believe net migration to UK rising, study finds

Research also finds majority of people are against letting politicians front current affairs programmes

theguardian.com