Dawn Anderson
@dawnieando.bsky.social
SEO consultant, hobby baker, runner, fells, road, cross-country and marathon runner. IR, NLP, LLM intrigued. MSc digital strategy, now studying MSc computer science with data science (lifelong learner). Pomeranian pooch Mum. Search Awards Judge
I don’t think I ever want to use Cisco Packet Tracer again 🤣🤣🤣
Dawn Anderson@dawnieando.bsky.social · 2mo agoSharing good news. My 9th Computer Science and Data Science MSc module results. IT Networks and The Internet around protocols, LANs, switching and hooking up virtual environments. A distinction - 81%. Made up of a 7 week workbook using Cisco Packet Tracer and 3000 word essay on networking security.
Sharing good news. My 9th Computer Science and Data Science MSc module results. IT Networks and The Internet around protocols, LANs, switching and hooking up virtual environments. A distinction - 81%. Made up of a 7 week workbook using Cisco Packet Tracer and 3000 word essay on networking security.
Thanks for having me #SMX. Here are my slides on RAG, Context Graphs and Agents www.slideshare.net/slideshow/ex...
Client Challenge
slideshare.net
Headed to Boston to deliver the SEO keynote at SMX Advanced. Hope to see some of you there
Great Manchester half done. After 9 weeks of injury I ran walked it but still was not a horrific time. Just glad to be running again and participate in the atmosphere
En route to run walk Great Manchester half marathon. Will be happy to just complète it after 9 weeks of injury
SEO socials are so tiring. Same narcissists continuously sharing conflicting content (GEO is good then GEO is bad is just one example). Truth doesn’t matter as long as they’re ‘visible’. Incredibly fatiguing.
Packt have just told me there is a limited time offer on Amazon for pre-orders for my forthcoming book, The AI SEO Playbook and asked me to share. I am increasingly intrigued as I write this book and guarantee you will not find the info I am writing on any regurgitating AI blah blah blogs or books.
Reinjured my ankle on a pesky unexpected hotel step at Brighton SEO. Back to physio and running delayed again. Cannot believe it.
Yay. Assignment number 9 of 10 on my MSc Computer Science with Data Science submitted. Just one more assignment and a dissertation to complete. Found this IT Networks and Protocols module very challenging.
Brighton SEO bound and the weather is absolutely glorious. Look forward to seeing old friends and meeting new folks and perhaps taking in some sun outside The Fortune of War on Brighton beach. Sunnies at the ready.
Exciting. Pre-orders are now available for the book I have been commissioned to write. The AI SEO Playbook a.co/d/0b46vFFB
Gutted to have missed today’s Manchester Marathon due to injury. Went down there to watch today. Brilliant inspiration and atmosphere. From experience, running a marathon is no easy feat. Entered for next year.
Yesterday I got news I won’t be able to run my 5th marathon in Manchester in April due to an injury which won’t be healed in time. Today I got news of 92% and Distinction for my latest assignment in my MSc Computer Science with Data Science studies. That’s life. Down one day, up the next. Onward 🏃🏻♀️🏃🏻♀️
I finished my deck for SEO for Paws charity conference last night and my favourite slide contained these photos of Bert and Ted. I’ll be speaking on informational retrieval powering AI search. Register below. www.seocharity.com/upcoming-con...
Saying "I don't know" gets you further overall than the few times you can skate by while faking it & making something up. The self-confidence to so that you don't know (and then working to figure out more) is a super-power.
Google for Developers@developers.google.com · 5mo agoExperience is simply the art of knowing when to say "I don't know" with peace of mind. 😌
Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space - via @dawnieando.bsky.social #seo
Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space
An evidence-based breakdown of generative information retrieval myths, separating SEO misinformation from fundamentals across chunking, information gain, and LLMs.txt.
bit.ly
After accidentally announcing this a couple of days earlier than planned... suppose I'd better share this here too! The brilliant @dawnieando.bsky.social is speaking at the 'Comeback' Optmisey #SEO event on 23rd April. Grab a FREE ticket before they're all gone: optimisey.com/optimisey-me...
I appreciate all the women in my life and industry every day. Not just today. You should too. That’s all.
The best SEO article I've read this year. Please read and share with anyone who will benefit. Dawn Anderson sensibly debunks & demystifies the biggest LLM optimisation myths (chunking, information gain, llms.txt). A timely reminder to keep that critical thinking hat on.
Dawn Anderson@dawnieando.bsky.social · 5mo agoLots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO. www.womenintechseo.com/knowledge/ge...
If you're looking into buying GEO / AEO services, read this first.
Dawn Anderson@dawnieando.bsky.social · 5mo agoLots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO. www.womenintechseo.com/knowledge/ge...
Lots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO. www.womenintechseo.com/knowledge/ge...
Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space
An evidence-based breakdown of generative information retrieval myths, separating SEO misinformation from fundamentals across chunking, information gain, and LLMs.txt.
womenintechseo.com
It was a great opening session SEO+ (AI SEO/AEO) in 2026 with @shelleywalsh.bsky.social @aleyda.bsky.social @dawnieando.bsky.social Cindy Krum via @duda.co www.youtube.com/watch?v=G84J...
Tomorrow, Feb 26, live 5 hours of SEO in the age of AI Year 2026 @shelleywalsh.bsky.social @aleyda.bsky.social @dawnieando.bsky.social @dixonjones.bsky.social @shellyfagin.bsky.social @dergal.bsky.social @nataliavv.bsky.social @libby.day @duda.co www.duda.co/webinars/seo...
Honoured to be delivering the SEO Keynote at SMX Advanced in Boston.
I can now share that I have been commissioned by a publishing house to write a book on AI Search Optimisation. Publication is due later this year. Very honoured to have been approached by the publishers to be an author. Many emerging myths will be debated and possibly debunked in the book for sure.