New Episode: I recently sat down with WhatsApp’s marketing chief Vivian Odior to discuss why they are partnering with CHAMPIONS Arsenal and F1’s Mercedes. She explains how global sport is a platform for tech, growth, building community, and inclusive values. Full video: youtu.be/M9HipMM9DWg?...
Kevin Baron
@defensebaron.bsky.social
Zoom out. Meet me at the intersection of global sports, culture, and strategic competition. 🌐 Founder, Elevation Global Strategies 🎙️ 🎥 Host, Elevation Live! 📺 Analyst - National Security, Defense, Politics & Culture Link: www.elevation-live.com
Did American politics ruin Formula 1? Four years ago, #F1 bet on a renewable energy future. But U.S. politics, markets, and culture have undercut that effort. The fallout is reshaping debates over technology, identity, sponsorship, and the future of racing itself. www.linkedin.com/posts/kbaron...
How America's Energy Politics Drove F1 Off Track | Kevin Baron
NEW: In my latest column, I argue there’s a bigger story behind Formula 1’s hybrid-engine chaos. F1 bet heavily on a renewable-energy future several years ago. Since then, America’s politics, markets...
linkedin.com
Wow, how F1 Miami has grown! Had a great weekend of industry meetings, VIP conversation events, and filming for Elevation Live. More than a race. It’s a platform for tech, values, global competition, strategic advantage, and national security. Here’s a fun taste: youtube.com/shorts/kbfVL...
Inside the F1 Miami Grand Prix with Zak and Stefano at the Autosport Business Exchange (ABX).
YouTube video by Elevation Live! with Kevin Baron
youtube.com
Ready for another #MiamiGP weekend — on and off track. See you there.
RACE WEEK RETURNS! 🤩💪 We're back racing in Miami this week 🙌 #F1 #MiamiGP
Preparing for back-to-back exciting Miami weeks at @eMergeAmericas and @f1miami. ✅ Global partnerships, ✅ high-performance, ✅ dual-use tech …on and off the track, making us more competitive together. The world as we make it. @Elevation_Live #MiamiGP #eMergeAmericas
Coral reefs are nearing extinction. 2026 must mark a turning point | Jason Momoa
Coral reefs are nearing extinction. 2026 must mark a turning point | Jason Momoa
At 1.5C of global warming, up to 90% of coral reefs could be lost. The next few months could be a defining moment
theguardian.com
A Syrian man has buried his wife and four of his five children after Israeli strikes hit Beirut earlier this week.
A Syrian man buries his wife and 4 children killed in Israeli strikes on Beirut
A Syrian man has buried his wife and four of his five children after Israeli strikes hit Beirut earlier this week.
bit.ly
“I’ve never been so nervous about a night that I can remember in my career than I am about what might happen tonight.” I gave my points about how we got here, what might happen, and what impact this will have… but that line sums up how I’m feeling today.
Is Tucker Carlson influential if nobody follows him or his suggestions? Several recent polls are showing over 70% of Republicans still support Trump’s war.
(WSJ) - Influential right-wing podcaster Tucker Carlson, long a critic of U.S. military operations overseas, called on U.S. officials to resist any potential attempt by Trump to launch mass attacks that would kill Iranian civilians. @wsj.com www.wsj.com/livecoverage...
The president of the United States, 8:06 am ET, threatens Iran: “A whole civilization will die tonight, never to be brought back again.“
This speech was mud and speeches won’t matter. Better messaging won’t matter. 80% of MAGA faithful support the war. They’ll follow him to the moon. (Europe won’t.).Clip in link below.
In last night's speech, President Trump gave few new details and no clear timeline on the Iran war. Now, oil prices are rising and stocks are sinking. @davidrohde.bsky.social, David Noriega, @defensebaron.bsky.social and Elisa Ewers join @alivitali.bsky.social to discuss. www.ms.now/ana-cabrera-...
Trump chose to give this rare primetime speech (after one month of war) on the first night of Passover, which is basically every Jewish family’s Thanksgiving dinner.
Defiance not compliance! Trump & Hegseth just gave the court a big 🖕 and instead of reinstating full press access say they will CLOSE THE ENTIRE PRESS CORRIDOR, require an escort (unprecedented), and move press offices outside of the building. Unacceptable. Un-American.
“Imminently” I’ll put on my national security analyst hat to discuss today’s Senate Intel committee worldwide threats hearing in MS Now’s 3pm hour.
Let’s talk. War and the World Cup? Yes, really. We dive into the American decade of global sport, geopolitics, activism, and more in this new episode of Elevation Live! with our guest Travis Murphy, CEO of Jetr Global Sport + Entertainment: youtube.com/shorts/ZZnXD...
Is the U.S. ready for FIFA World Cup? | Elevation Live! with Kevin Baron | Ep. 3 Travis Murphy Promo
YouTube video by Elevation Live! with Kevin Baron
youtube.com
Trump’s war on Iran impacts more than oil. Formula 1 races are instruments of national power and influence. Canceling races in Bahrain and Saudi Arabia is not just lost entertainment. #F1 is a multi-billion dollar, multinational tool for elite technology, partnerships, supply chains, logistics.
Lt. Col. Brandon Shah, the man killed in a shooting at Old Dominion University, flew Apache helicopters in Iraq, earned numerous awards for his military service and helped grow the university’s ROTC program enrollment by almost 50% in one year. He was 41-years-old.
Old Dominion University shooting victim was decorated veteran
stripes.com
America is a damaged brand. I spent the week in India 🇮🇳 (if you missed my posts on four other platforms) at the Raisina Dialogue hearing angry US allies and partner leaders, public and private, describe how they can endure, withstand, and thrive together amid Trump’s protectionist attacks.
⏰ 100 days until #FIFAWorldCup! FIFA President Gianni Infantino: “The Official FIFA World Cup 2026 Tournament Poster captures the energy, diversity and shared passion that will define the most inclusive edition of the tournament in history." Diversity. Inclusion. Those aren’t accidental words.
Today’s fake Pentagon press conference with fake reporters was sad, disheartening and dangerous. War deserves the utmost scrutiny from America’s experienced and principled defense journalists who have done so for decades. The US officials who wage war deserve the utmost scrutiny.
Watch my Sunday morning chat on the Grounded podcast with my friend Maritsa Georgiou and former Sen. Jon Tester, on Iran, the Pentagon, predictions, and coverage. This could go any which way. open.substack.com/pub/grounded...
Make America War Again: a live chat with Kevin Baron
A recording from Grounded Podcast's live video
open.substack.com
During day 1 of the war on Iran, at the Pentagon: - No secretary of defense - No Joint Chiefs chairman - Joint Staff director fired two days ago - No journalists (banned)
The Olympics are inherently an antidote to isolationism, nationalism, racism, and xenophobia. The Olympics are a global competition that helps us win the global competition that matters most. The Olympics matter. www.linkedin.com/pulse/rejoic...
Rejoice, the Olympics! (A rebuttal for haters.)
Don’t be a jerk. Take the win.
linkedin.com
Which America are we to the world? The one of joyful inclusion or violent exclusion? Both are on display. It’s time we think about the strategic importance of this moment. open.substack.com/pub/defenseb...
“Work it harder, make it Do it faster, makes us More than ever, hour after hour Work is never over”
Catch me in this segment on Trump, Venezuela, Greenland, Congress and the destabilizing moment he has caused.
White House officials are briefing the Senate and House today on the latest actions in Venezuela. @alivitali.bsky.social and David Rohde have the latest details. @peterbakernyt.bsky.social and @defensebaron.bsky.social join @anacabrera.bsky.social to share their analysis. www.ms.now/ana-cabrera-...
Let’s recap: Trump threatened military attack on a NATO ally and is demanding their territory. If that’s not an impeachable breach of the oath of office, I don’t know what is. Trump has destabilized our hemisphere and Europe’s, creating a two-front crisis. We need NATO. We need stability.
In 2025, I did more news media hits than I had anticipated I would. From global security events to Trump-DC politics and the Pentagon press corps. And I turned down quite a lot. (There’s only so many times you can say the same things about Hegseth.) Thankful for them all.