Dan Petrovic

@dejanseo.bsky.social

DEJAN - The AI Influence agency.

I used to believe that when a model hallucinates a fact about a brand, it simply lacks that knowledge in its training data and fills the blank with the next most probable tokens. On the weekend I learned that this isn't always the case. dejan.ai/blog/paramet...

AI Models Encode Brand Data but Fail to Recall a Third of It

Google Research found frontier AI models encode 95-98% of brand facts in parametric memory but fail to recall 26-34% of them. The bottleneck is retrieval, not storage.

dejan.ai

dejan.ai/tools/brand-... Name a brand or a website and Google's model writes ten reviews of the kind it met during training, each tagged positive, neutral or negative. The reviews are synthetic and reflect what the model has absorbed about the name and what words it reaches for when asked.

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