📢 DGPuK Advertising Conference 2026 Join us in Innsbruck, Austria (Nov 25–27, 2026) for the conference "Persuasion in Transition? Current Topics in Persuasion and Advertising Research." We welcome submissions on advertising & persuasion (e.g., AI-driven ads, influencers, social responsibility) 1/🧵

🎤 ICA 2026 Presentations: DAY 4 🎤 We wrap up the final day of the #ICA26 conference with some interesting recent work: - Migration and social media effects - Virtual influencers and advertising - AI on dating apps - Information overload - ...

🎤 ICA 2026 Presentations: DAY 3 🎤 Today, we have another day where our members present some of their latest work: - Online intolerance - Emotions and disinformation - Influencers' alcohol promotion - Responses to digital hate - Critical reflections on health misinformation - ...

🎤 ICA 2026 Presentations: DAY 2 🎤 Another exciting day at the #ICA26 conference. The following topics will be discussed: - Emotional green advertising - AI and digihate - Media literacy on smoking/vaping - Health misinformation - Bystander interventions - Online misogyny - ...

Join us in welcoming Kevin Koban @kevinkoban.bsky.social as our new Associate Editor!✨ Based at @univie.ac.at with @adme-uvienna.bsky.social, he focuses on beneficial and harmful engagements with interactive digital media, including social media, social machines, and video games. Welcome, Kevin!🤗

🎤 ICA 2026 Presentations: DAY 1 🎤 We are kicking off the first day of presentations at #ICA26 On today's schedule, a wide variety of topics including: - Mental health and AI - Mental health and influencers - Bystander interventions - Politics and emotions - ...

📢 Publication 📢 A mixed-methods study (Spielvogel et al.) revealed that awareness of traditional and social media reporting on security events influenced users' selective use. However, intensive security-related news consumption evoked anger and fear. 👉https://doi.org/10.1080/21670811.2026.2669528

📢 Publication 📢 Is generative AI your new therapist 👩‍⚕️? @jarakankova.bsky.social , @sofievranken.bsky.social et al. conducted a cross-country study and found that personalization and humanlike designs predict trust and intention to use generative AI for mental health. 👉 doi.org/10.1016/j.ss...

📢 Publication 📢 Do all roads lead to hate? @kevinkoban.bsky.social, Bührer & Matthes showcase in their recent two-wave panel study that psychopathy, need for approval, and victimization are universally relevant for intolerance and incivility. 👉https://doi.org/10.1177/107769902614290

📢 Publication 📢 Matthes, @andreasnanz.bsky.social, Stubenvoll, and @rutakaskeleviciute.bsky.social found positive associations between social media, political expression, and participation at the between, but not within-person, level. 👉https://doi.org/10.1177/00936502261430387

📢 Publication 📢 Youth perceive risks associated with generative AI, but it does not dampen their willingness to use it. These are the findings of a study in Austria, Serbia, Hong Kong, and Indonesia (J. Matthes, S. Hodzic, A. Stevic, A. Nanz, A. Binder, M. Chan). 👉 doi.org/10.1155/hbe2...

👩‍🔬 Save the Dates 👨‍🔬 April is showing its sunny side in Vienna 🌞 A fitting time to introduce our new AdME Research Colloquium. The series brings into conversation questions of emotions, democratic engagement, and the subtle ways in which AI can build relationships with humans!

📢 Publication 📢 J Matthes, A Binder, @sofievranken.bsky.social @raffaelheiss.bsky.social, & @jarakankova.bsky.social content-analyzed alcohol in kids' media, revealing that it's comparatively more often verbally mentioned, interacted with, consumed, & linked to villains. 👉🏼 doi.org/10.1080/1520...

📢 Publication 📢 Across AUT, DNK, FRA & SRB, Anne Reinhardt et al. (incl Jörg Matthes, @jarakankova.bsky.social, & Selma Hodzic) revealed AI (but not health) literacy, perceived benefits (less so risks), & social norms to be related to trusting AI for health info. 👉🏼 doi.org/10.1080/1041...

📢 Publication 📢 @jarakankova.bsky.social & Jörg Matthes found, in a 2-wave intervention experiment, that inoculation was effective only against health misinfo (not overgeneralized info), and even then only in the short term, leaving no effects after two weeks. 👉🏼 doi.org/10.1016/j.ch...

📢 Publication 📢 Stephanie Bührer, @kevinkoban.bsky.social, Jörg Matthes scrutinize the common conceptual distinction incivility vs. intolerance, showing perceptual fuzziness (when migrants are targeted), esp among those who recently posted such content themselves. 👉🏼 doi.org/10.1177/1461...

📢 Publication 📢 @elaforrai.bsky.social, @kevinkoban.bsky.social, & Jörg Matthes explored youths' engagement with ephemeral social media features, showing it can be predicted by greater bonding (not bridging) capital & may lead to more perceived social pressure over time. 👉🏼 doi.org/10.5817/CP20...

📢 Publication 📢 @jarakankova.bsky.social, @sofievranken.bsky.social, Jörg Matthes report both beneficial and harmful correlates (i.e., mental health literacy vs greater tendency toward self-diagnosis) for US Gen Z people's engagement with mental health influencer content. 👉🏼 doi.org/10.5817/CP20...

🎉 PhD Defense 🎉 Shortly before Christmas (and our holiday break), @atikaaisya.bsky.social successfully defended her dissertation titled "The role of social media influencers on the political engagement of young people in Austria, Hong Kong, Indonesia, and Serbia"! Big congratulations, Atika 🥳

✨ Workshop ✨ Last week, we were very pleased & honored to welcome Joe Walther within our own (subtly colored) walls to discuss together his & several @ipk-univie.bsky.social working groups' current work on online hate, covering various theoretical & methodological perspectives.

🔨 Workshop 🔨 Jörg Matthes & #DIGIHATE invite everyone to gather around for our upcoming workshop feat @ucsantabarbara.bsky.social's Joe Walther & colleagues from all over the @ipk-univie.bsky.social to discuss "the architecture of online hate". Come by or reach out for joining online! 🌟

Boost your writing this winter! ❄️✍️ We’re thrilled to launch our first-ever Winter Writing Workshop, jointly organized by MiRezFo (DGPuK) and Media Psych youth representatives —designed to help junior scholars make progress on their writing projects. 👉 Sign up by Dec.15th: forms.gle/kPBUDZsVfyHh...

MiRezFo x Media Psych Writing Winter School

We are very excited for the first ever joined writing workshop organized by MiRezfo and Media Psych. Program: Day 1 (March 2nd, from 2 PM): Check in & Get together, Input on writing strategies, Mini-...

forms.gle

📢 Publication 📢 Jörg Matthes & @sofievranken.bsky.social elaborate on how quickly-improving generative AI apps may contribute to experiments throughout the full research cycle, while also reflecting upon three paradoxes that researchers need consider when using them. 👉🏼 doi.org/10.1007/s443...

📢 Publication 📢 @atikaaisya.bsky.social, Ariadne Neureiter, Jörg Matthes, Michael Chan, & Ljubisa Bojic show that following political influencers is uniquely linked to greater political efficacy & participation among young people across 🇦🇹,🇭🇰, and 🇮🇩 but not in Serbia. 👉🏼 doi.org/10.3389/fpos...

🎉 PhD Defense 🎉 On Friday, we found a brand new Dr in our midst, as @jarakankova.bsky.social defended her diss titled "With great power comes great responsibility: Misleading health messaging by social media influencers – Characteristics, effects, & countering strategies" like a boss! 🥳

📢 Publication 📢 @jarakankova.bsky.social, Alice Binder, & Jörg Matthes report findings from two preregistered online experiments with Gen Z samples, revealing that health misinfo & overgeneralized health messaging by influencers comes with similar harms across contexts. 👉🏼 doi.org/10.1080/1081...

📢Publication📢 Following a global approach (involving samples from the Global North & South), Matthes et al. found that social media use is consistently related positively to ecoanxiety, while notable cross-country variability exists for links to environmental knowledge. 👉🏼 doi.org/10.1515/omgc...

📢Publication📢 @sofievranken.bsky.social, @jarakankova.bsky.social, Jörg Matthes reviewed experiments on virtual influencers, noting that extant research focuses primarily on disclosure effects within marketing framings without fully capturing their real persuasive impact. 👉🏼 doi.org/10.1016/j.te...

🚨 Job Opening 🚨 We're hiring a new postdoc and look forward to welcoming new personalities to our team! 📅 Contract planned Dec 1, 2025-Nov 30, 2029 🥼 40h/week (100%) ⏰ Application Deadline: Oct 20, 2025 More info, incl application modalities 👉🏼 jobs.univie.ac.at/job/Universi...

📢Publication📢 @sofievranken.bsky.social (w/ @kathbeullens.bsky.social & Femke Geusens) exposed young adults to negative alcohol portrayals on SM, which led to less favorable drinking attitudes but no change in outcome expectations. Conversely, positive pics had no impact. 👉🏼 doi.org/10.1080/1041...