Rob Percival
@rob-percival.bsky.social
Author of 'The Meat Paradox'. Head of Food Policy at the Soil Association https://www.soilassociation.org/. Agroecology, Food Systems, Sustainable Diets. Views my own. http://linktr.ee/rob_percival_
"Every so often someone gets caught using AI and the whole world freaks out at them; it’s not enough to stop everyone else doing it. No amount of terror and denunciation will stop people offloading their cognition to AI; as long as the tool exists, it will be used"
If you let AI do your writing, I will come to your house and kill you
Did you think I wouldn’t be able to tell? I can tell.
samkriss.substack.com
📢 It’s time to cut the chemicals from our food and fields ✍️ PETITION - soilassociation.co/cutthechemsb... In the UK, just before harvest, some crops are sprayed with glyphosate to dry them out. It helps meet food system demands for speed and uniformity, letting farmers plan harvests in advance
i'm building GRILLED, a new investigative journalism project focused on food systems and animal agriculture. if that sounds appetising, sign up and stay tuned grilledmedia.substack.com/welcome
Grilled | Substack
Investigating the meat industry. Coming soon. Click to read Grilled on Substack.
grilledmedia.substack.com
Glyphosate can cause genetic damage, oxidative stress and hormonal disruption, plus cancer. By the way. deohs.washington.edu/sgs/statement
Seattle Statement on Glyphosate and Public Health
deohs.washington.edu
Industry spin: "we produce pork via a variety of different welfare-based systems to cater for lots of ethical purchasing choices." Translation: yep, mostly low welfare intensive pig churn, but don't tell anyone. www.fwi.co.uk/livestock/pi...
Pig industry responds to London Underground ad campaign - Farmers Weekly
The pig industry has expressed frustration over a two-week campaign by Animal Justice Project on the London underground, which has placed 22 large posters
fwi.co.uk
📢 New declaration on uncontacted peoples! Indigenous leaders, orgs, and civil society from South America, Asia and the Pacific have come together in an international call to protect uncontacted peoples’ land: the Jakarta Declaration.
First Steps Nutrition is looking for up to **three new Trustees** to help guide and support us to diversify our income and secure the future of our small but mighty charity. Learn more and apply: www.firststepsnutrition.org/vacancies Deadline March 17th. #Leadership #Trustee #EarlyYearsNutriti
glyphosate industry still attacking independent scientists, it would appear www.thenewlede.org/2026/01/outr...
Outrage at European science center as director ousted after study on glyphosate
A leading European chemical safety institute has fired the director of its cancer research center after the director led an extensive testing program into the safety of the pesticide glyphosate, spark...
thenewlede.org
Writing with @rupertread.bsky.social about just how devastating the Government- suppressed security report is, particularly its conclusions about our food insecurity. Ministers should be helping to build our resilience to these threats, not burying the report that contains them 👇
It's ecological breakdown that should put us on a war-footing: official
Admissions of extreme, eco-caused national security threats foreground importance of climate adaptation to bring much needed urgency and agency.
resilience.org
last week: a session at the oxford real farming conference on the "demise of plant-based foods" @rob-percival.bsky.social this week: @nymag.com on how veganism "got cooked" a few years ago the transition to more sustainable diets seemed inevitable. now it feels so far away
New preprint: Empathy, Thick and Thin papers.ssrn.com/sol3/papers.... It is perhaps foolhardy to attempt to say something new about a topic as widely studied as empathy. I tried anyway! 1/
🔥 The fertiliser industry is the new Big Oil. Our new report, #ExhaustedEarth, names and shames the villains behind the nitrogen crisis whose fertilisers are fuelling climate chaos, polluting soils and waters, and pushing us far beyond the planet’s limits. foodrise.org.uk/exhausted-ea... (1/5)
New Report! The top ten beef companies in the world have an outsized impact on climate and nature. In our report we found that meat companies are refusing to address the cow in the room: methane. Read more ➡️ https://mightyearth.org/article/cow-in-the-room-big-meat/
This is worth a read. The meat industry, as has been documented, is involved in all sorts of disinfo campaigns, including online posting and trolling. Of course, take this person's identity with a grain of salt since it's reddit, but I have met people who do this. www.reddit.com/r/AMA/commen...
My @thesoilassociation.bsky.social comment on the extension of the Soft Drinks Industry Levy - (TDLR: we need to talk about sweeteners...)
#COP30 has ended without recognising industrial #FoodSystems as a major driver of the climate crisis. Food is left out of the final deal. “This is not failure. This is capture,” says our @rajpatel.org Full statement: ipes-food.org/cop30-ends-w... #COP30 #ClimateJustice #FoodSystems
Every now and then I remember that sponges are ANIMALS — that these seeming hybrids of plant and rock; these sessile, porous, tissue-and-organ-less barrels, tubes, and blobs are just as much an animal as a falcon, wolf, or shark — and marvel once more at the wonderful weirdness of life on Earth.
One in every 25 participants at this year’s COP is believed to be a fossil fuel lobbyist, and the true number is probably far higher. Mad. www.theguardian.com/environment/...
Fossil fuel lobbyists outnumber all Cop30 delegations except Brazil, report says
One in every 25 participants at 2025 UN climate summit is a fossil fuel lobbyist, according to Kick Big Polluters Out
theguardian.com
NEW: As COP30 unfolds in Brazil and deadlines for mandatory climate reporting rules loom, major meat and dairy companies are still falling short on transparent and reliable reporting of their climate risk and GHG emissions. www.iatp.org/introducing-...
Major meat and dairy companies fall short in reporting their climate emissions
With COP30 underway in Belém, Brazil, global attention is turned toward national climate action. Few sectors of the economy sit more squarely at the crossroads of vulnerability and responsibility than...
iatp.org
JBS, the world's largest meat corporation, is leading a “food systems working group” at COP30 this week. Climate negotiations set to be buried in beef industry bullshit. civileats.com/2025/11/12/a...
At COP30, Brazilian Meat Giant JBS Recommends Climate Policy
The world's biggest meat company, a major contributor to greenhouse gas emissions, is leading food-company efforts in global climate talks.
civileats.com
🔴 NEW: Intensive Livestock Farms Fail to Declare Climate Impacts in ‘Emissions Scandal’ Data by @sustainweb.org reveals how councils are giving green light to large-scale pig and poultry farms with patchy or non-existent climate data. 📝 @clarecarlile.bsky.social www.desmog.com/2025/11/05/i...
Intensive Livestock Farms Fail to Declare Climate Impacts in ‘Emissions Scandal’
Plans for intensive livestock “megafarms” are omitting crucial climate impacts, it can be revealed. Campaigners last year celebrated a “beginning of the end” to polluting factory farming, after the la...
desmog.com
New research on the associations between ideological orientations & commitment to eating animal products, incl dairy, eggs, & fish, not just meat, across dietary groups, incl omnis, flexis, pescis, & veggies Maria Ioannidou et al www.sciencedirect.com/science/arti... @gordonhodsonphd.bsky.social
In a new report released today by @insidetrackuk.bsky.social, UK food industry insiders expose how companies’ and supermarkets’ commercial strategies on #MeatAndDairy are at odds with their public commitments on health, sustainability and animal welfare. www.thegrocer.co.uk/news/insider...
Insider whistleblowers accuse industry of relentless drive towards cheap and processed meat
The report claims public heath and the UK's food security have been 'deprioritised' as supermarkets go in pursuit of sales of 'cheaper and more highly processed' meat and dairy products
thegrocer.co.uk
Senior professionals have sounded the alarm. Food industry commercial plans are in direct conflict with environmental, health & welfare goals. Read the Insiders’ Guide to Meat & Dairy here: www.insidetrack.org.uk/meat-and-dairy #MeatAndDairy 🚨
“The prevailing assumption is that the world has closed off pathways above 3°C warming – but in fact we could be derailed by vicious cycles in societies & nature. Catastrophic environmental change is still very much on the table“ - @jamesgdyke.info Assistant Director of @gsiexeter.bsky.social
‘Derailment’ warning as world faces threats to its ability to act on climate change
The worsening consequences of the climate crisis could fatally “derail” climate action, researchers have warned. With global warming breaching 1.5°C – and Earth system tipping points, such as the wide...
news.exeter.ac.uk
Whilst new reports on the urgency of shifting production & consumption away from animal- and towards more plant-based foods keep being published, both for the UK and globally, e.g. biologicalsciences.leeds.ac.uk/biological-s...
Rob Percival@rob-percival.bsky.social · 9mo agoConfirmation that diet change (i.e. less meat and dairy, more beans and veg) plays no role in UK Gov's decarbonisation plan - they're opting instead for 'precision feeding', methane-suppressing supplements, and breeding programmes that aid intensification. Disappointing. www.gov.uk/government/p...
Confirmation that diet change (i.e. less meat and dairy, more beans and veg) plays no role in UK Gov's decarbonisation plan - they're opting instead for 'precision feeding', methane-suppressing supplements, and breeding programmes that aid intensification. Disappointing. www.gov.uk/government/p...
Carbon budget and growth delivery plan
The Carbon Budget and Growth Delivery Plan sets out how the government meets its statutory carbon budgets and secure the benefits of this transition for people and businesses.
gov.uk
