I just had a grad seminar class in which we read Ahn and Hatfield's (2025) article on the research and advertising possibilities of virtual influencers in VR. It was a really interesting and forward looking article that spurred a great discussion. I recommend assigning it. doi.org/10.1080/1525...
Simulated Persuasion in Extended Realities: Virtual Influencers in Immersive Virtual Environments
With advances in computer-generated technologies and artificial intelligence, virtual influencers (VIs) are likely to play a critical role in shaping interactive advertising within immersive enviro...
doi.org