Reveal Day is here! We applied for 216 new domain extensions in ICANN's Next Round, the first chance since 2012 to add top-level domains to the internet. Our applications range from broad to narrowly focused, giving distinct audiences a name that fits. https://bwnews.pr/4rUxzoS

bwnews.pr

The startup world is quietly abandoning .com domains, and the data is fascinating. We analyzed 4,000+ YCombinator & Techstars startups and found: 85% of .ai/.pro/.global startups got their exact brand match. Startups aren't compromising. The old "you need .com to be credible" rule? Dead.

Identity Digital@identity.digital · last yr.

54% of startups are using non-traditional domains to stand out. 🚀 This isn't a trend; it's the new standard for branding and visibility. Learn more from an article by @racsterls.bio. #domains #startups Learn more: www.identity.digital/newsroom/the-rise-of-non-traditional-domains-in-tech-startups

There are over 7,000 global languages but only a handful are represented on the internet. It is crucial that everyone should be able to navigate the internet in their own language. CODI is on a path to make this vision a reality. Give us a follow for more info 👇 #UADay2025 #Internet4All

Coalition on Digital Impact (CODI)@codi.global · last yr.

📣Today, we’re proud to introduce #CODI - a coalition of like-minded organizations committed to enabling universal participation in our increasingly online world. Learn more about our efforts: go.codi.global/0fSbYl #Internet4All #UADay2025

As social media platforms evolve with stricter content moderation and shifting algorithms, creators will find it increasingly difficult to reach their ideal audiences. I say more about the power of developing your own #website and investing in a personal #domain in here 👇

name.com@name.com · 2y ago

The past year has been the most volatile for social media. Algorithms change. Reach declines. Platforms come and go. Brands & creators who own their digital presence will stay ahead. Our CMO, @racsterls.bio breaks it down in @cmswire.bsky.social: name.social/martech

He LITERALLY DID ALL THIS BEFORE AND WE TOLD YOU.

Artisan Loaf 🏳️‍🌈@artisanloaf.bsky.social · 2y ago

the general public and i guess most senators and congress have no idea how he operates.

There’s almost too much news to process this week so I keep reminding myself of this one fact: There are two parts of #FAFO. If we don’t experience the find out part we’ll never stop fucking around.

As social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses and the growing creator economy will find it increasingly difficult to reach their ideal audiences. It’s time to invest in #websites again 🤓

Identity Digital@identity.digital · 2y ago

Brands: Does it feel harder than ever to maintain visibility and engage with your audiences? ✨💡 It's time to reclaim your digital identities. @racsterls.bio, CMO of Identity Digital, explains how on @cmswire.bsky.social: www.cmswire.com/digital-mark... #domains #marketing

Back in 2016, I lost my home to a house fire. It was an isolated incident and not part of a tragedy like what's unfolding down in LA. In my process to rebuild, I assembled information that some may find valuable right now. I posted recommendations on threads - you can find them here:

Rachel Sterling (@racsterls) on Threads

1/ As a house fire survivor - here are the things I learned in my journey to rebuild using insurance funds: During the first few weeks after your loss, you have access to thousands of dollars to buy...

threads.net

With the year coming to an end, six CMOs and CEOs explore innovations and trends that will shape #marketing success in 2025. 💡 Be sure to check out trend number 2️⃣ from our very own CMO, @racsterls.bio: www.martechcube.com/marketing-tr... #domains #domainnames

I think society is too jaded for Superman. But we’ll show up for Krypto.

The Verge@theverge.com · 2y ago

The first Superman trailer is full of hope

Algorithms are wild: My Bluesky is all Trump/Elon are evil hot takes My IG is clips of Gayle King’s surprise birthday at my sister’s restaurant And my Threads is wall to wall coverage of the Scotts Valley tornado

The bifurcation of social means it’s crucial for content creators to be thoughtful about what they post - and where they post it. And more importantly, it’s important to invest in a website you own to curate all of that content

Identity Digital@identity.digital · 2y ago

Say farewell to feeble content with a strong strategy. 🙌 Our CMO, @racsterls.bio, shares a step-by-step guide on Entrepreneur. Learn more: www.entrepreneur.com/growing-a-bu... #contentstrategy #domains

Thoughts and prayers to all the people who had to login to X to confirm Instagram and Threads are down

I said words. @venturebeat.com published them.

Identity Digital@identity.digital · 2y ago

Companies are demonstrating they're innovative and cutting-edge with non-traditional domain names like .world. ⚡ CMO of Identity Digital, @racsterls.bio, shares insights on @venturebeat.com: venturebeat.com/metaverse/th... #domains #domainnames

Someone took the tsunami warning too seriously

Was that rumble this morning an earthquake or the news dropping that we've partnered with LinkedIn?!!! If you're a LinkedIn Premium member, please check your inboxes for details

Identity Digital@identity.digital · 2y ago

🎉 Identity Digital has partnered with LinkedIn Premium on its Perks Program to help professionals stand out online! LinkedIn subscribers can now access custom #domains, websites, and email—in one bundle from our registrar, @name.com. Learn more: social.identity.digital/7zv #LinkedInPremium

Feels like the right time to remind y'all of this dystopian gem from 2015 www.newyorker.com/magazine/201...

The Earthquake That Will Devastate the Pacific Northwest

When the Cascadia fault line ruptures, it could be North America’s worst natural disaster in recorded history.

newyorker.com

ugh just googling years of lead and realizing yup that sounds about right

Truly fascinating conclusion about the reduction of visibility at X

John Herrman@jwherrman.bsky.social · 2y ago

There are moral and ideological cases for leaving X, of course, but you don't even need them: the old platform is just *gone* and has been for a long time nymag.com/intelligence...

I’m sad to report the new Twitter is not Bluesky. It’s the Citizen app chat during a police standoff in West Hollywood

If you find yourself hiding from a belligerent uncle this Thanksgiving, use this time to add a custom #domain to your Bluesky profile. Instructions are here www.name.com/blog/how-to-...

Step-by-step guide: setting up a custom domain name for your Bluesky account

Step-by-step guide: setting up a custom domain name for your Bluesky account

name.com

I chose violence

Made it from the Bay Area to LA in 6 hours flat the Wednesday before Thanksgiving ask me anything

Gently bumping this to the top of your timelines: The @name.com team is offering domain deals and a super simple integration to use that domain as your Bluesky handle 👇🏼

Rachel Sterling@racsterls.bio · 3y ago

If you’re looking to upgrade your bsky dot social handle to something a little more you - we’ve built out solutions to help you out 👇🏼 https://www.name.com/bluesky cc: @emily.bsky.team @pfrazee.com @carmada.bio

On threads every post is #Wicked is a tale about a man who gaslights an entire land into believing a woman with different skin color is the enemy because she reveals his plot to strip away the rights of a group and I’m thinking maybe things would be different if this movie was released in October

If someone tells you to smile, tell them to be more pleasing.

Ugh - torture

How I feel with a custom url username

I now need to know everything that caused this error

I wrote about how #domains owned and managed by individual users, provide agency to the individual to #verify their identity across the social internet. This is a departure from the historically opaque approach of verification on legacy social media. You can read more here: bit.ly/40YOxa1

Bluesky@bsky.app · 2y ago

Are you a social media manager running an account for an organization or high-profile individual? Or do you own a website and want a simpler username? On Bluesky, you can verify your account by setting your website as your username. We just refreshed our how-to guide: