Zoë Schiffer

@zoeschiffer.bsky.social

Director of Business & Industry at WIRED. Author of Extremely Hardcore: Inside Elon Musk’s Twitter. Signal zoeschiffer.87

Next Friday will be my last day as the director of business & industry @wired.com. I’m transitioning to contributing editor in order to have more time to freelance & write. This was far and away the best job I’ve had in media and I’ll sincerely miss leading the biz desk!

NEW: For months, my colleagues and I dug into YouTube's conservative airwaves and found a flourishing network of host-read ads on right-leaning podcasts. This phenomenon has enriched hosts, YouTube, and businesses that use ideology to sell. bloom.bg/3Kaio9w

YouTube’s Right-Wing Stars Fuel Boom in Politically Charged Ads

By 
Davey Alba
Priyanjana Bengani
Leon Yin
Ashley Carman
Julia Love
Rachael Dottle
Elena Mejía Technology

Big Tech

November 20, 2025

On YouTube’s conservative airwaves, podcast hosts tout products that let people buy into the MAGA crowd: Republican Red Winery vintages for toasting the “silent majority;” Black Rifle Coffee for caffeinating gun owners; XX-XY Athletics for workout clothes symbolizing opposition to the “lunacy of the left social agenda.”The popularity of YouTube podcasts among conservatives is driving a boom in small businesses tailoring ads to their millions of listeners, paying hosts like Joe Rogan and Candace Owens to read out promotions in the hope that fans will place orders. The phenomenon has enriched both the hosts and YouTube, supporting further growth of the businesses using ideology to sell.

A Bloomberg analysis of host-read ads across nearly 1,000 videos from eight of the platform’s top right-leaning podcasters found that advertisers on the shows routinely tapped into political identity in marketing. At least one host-read ad with a political message appeared in 91% of videos reviewed.

I spoke with OpenAI's second CEO, Fidji Simo, about what it's like reporting to Sam Altman, her vision for making the company profitable, and how she's navigating her new job amid a serious health relapse: www.wired.com/story/fidji-...

OpenAI's Fidji Simo Plans to Make ChatGPT Way More Useful—and Have You Pay For It

As OpenAI expands in every direction, the new CEO of Applications is on a mission to make ChatGPT indispensable and lucrative.

wired.com

SSA employees grilled management during a tense meeting about the government shutdown yesterday. “People are coming to me saying they cannot put gas in their car and they cannot afford to come to work anymore," one employee said. Scoop w/ @leahfeiger.bsky.social: www.wired.com/story/social...

Social Security Employees Grill Management During Tense Shutdown Meeting

WIRED obtained notes from a Social Security Administration management meeting, where employees pressed leadership on plans for the agency.

wired.com