#OutNow in #iCS Merz and von Sikorski use latent profile analysis to show that young adults do not respond to influencers in the same way. Only specific user groups report feeling politically influenced, challenging broad claims about their effects. doi.org/10.1080/1369...

New in HCR by @pmerz.bsky.social & @cvsikorski.bsky.social: Influencer posts with collective response efficacy increased these beliefs and collective action intentions. Effects were strongest for followers with strong parasocial bonds; repeated exposure amplified effects. doi.org/10.1093/hcr/...

Social media influencers can increase collective political beliefs and actions: findings from experiments and a quasi-experimental field study

Abstract. The belief in the capabilities of one’s own group is crucial for joining collective action aimed at addressing large-scale societal crises like c

doi.org

OnlineFirst: The Political Role of Social Media Influencers: Strategies, Types, and Implications for Democracy—An Introduction ‪@cvsikorski.bsky.social‬, ‪@pmerz.bsky.social‬, ‪@raffaelheiss.bsky.social‬, ‪@kathrinkarsay.bsky.social‬, @briginad.bsky.social‬, and ‪@desireeschmuck.bsky.social‬

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